Boocle's Blog

Explorers of frugal Mondays, let’s take a step aside, shift the angle, and transform the view. Let’s look differently at the way we do business, right here, at home.

That morning, in a modest café, the kind of place where the floor tiles stick slightly underfoot but where truths are spoken without a filter, I was sipping a mint cordial. A man was speaking to another. Two workers, straightforward and direct, no small talk.

They were talking business.

And then, without meaning to, one dropped a sharp and striking sentence: "In France, when you do business, the only goal is to make as much as possible while grinding the other guy into the ground. Otherwise, it’s not a win."

I’ve heard this sentence before. Not in words, but in attitudes, in silences, in handshakes that are just a bit too firm. It captures what I’ve long called the winner-loser logic. The opposite of win-win. A game where cooperation is just a means to dominate. Where people smile through clenched teeth. Where elegance is a disguise, never a natural state.

In the collective imagination, business is supposed to be a dance for two: each moves forward, each gains, each grows. But in France, let’s be honest, it too often turns into a duel. A chess game where the real dream is to crush the opponent with flair. The joy comes not only from victory, but even more from the other’s defeat.

Why is that?

It’s not by accident. It’s cultural. A legacy of Cartesian thinking, where everything is classified: right or wrong, strong or weak. A mindset shaped by rankings and competitions, where success is measured by elimination. A legacy where the military has influenced the business world, with its taste for frontal strategy and rigid defense.

But there is a cost to this mindset. Weakened networks, strained relationships, eroded trust. And above all: stalled innovation. Because in a world full of suspicion, who would dare take a risk on a new idea? Who would open the door to fertile randomness, to serendipity? That magic of productive chance cannot survive in distrust. It needs softer, more generous, more vibrant soil.

In contrast, true win-win is not some utopia dreamed up by consultants in open-plan offices. It is a mechanism for growth. A driver of connection. A game where people are not afraid to share, to recommend, to create together. Because we know that what we plant together can grow into possibilities none of us could imagine alone.

So no, changing the paradigm is not about being nice. It is a strategic necessity.

In a complex, interconnected world where the unexpected is the norm, playing to crush others means losing before the game even begins.

What if we turned business into fertile ground for collective intelligence? What if trust were no longer the exception, but the lever? What if victory were not solitary, but contagious?

Because the real game of business is the one where we win together. And where we want to play again.

The TEDxSaclay ticket office is open for the conference on June 28, 2025, at Châteauform'.

Dear Monday explorers, at the start of this week, let us pause for a moment. Just a moment. Let us look, let us listen. In the hypnotic murmur of the morning news, between a discount on strawberries and the weather forecast, a silent truth slips by: war is no longer a distant echo. It has come closer. It is not on our screens. It is behind them.

And in this murky space between image and reality, another force moves quietly: serendipity. A grain of sand in the machine. Because even in war, the unexpected can become a lever. Sometimes, an accidental encounter redraws the battlefield.

Today’s conflicts are not the predictable outcomes of a disordered world. They are ruptures. Tactical revolutions. Technological accelerations that are turning the battlefield into a laboratory of the future. Innovation often arises where silence dies, in the trenches.

The military world has woken up with a hangover. Everything once believed to be powerful, majestic, indisputable. Aircraft carriers, fighter jets, tanks, frigates. All of it has been swept aside. Obsolete. Heavy, vulnerable. Too expensive, too late.

These steel giants, icons of twentieth-century power, now seem as outdated as battleships in a war of algorithms. Because a new sound dominates the fight, no longer the dull boom of artillery, but the buzz of drones. Elusive. Invisible. Deadly.

Mechanical swarms descend on tanks. Naval drones obliterate high-tech ships. And even in the best-hidden trenches, a silhouette buzzes, infiltrates, like a bee returning to its hive.

The next combat companions will be robotic dogs. Metallic humanoids. Soldiers without fear, without sleep, without trauma. AI will guide them, arm them, replace them.

But who decides to pull the trigger? A human? A noble idea. But terribly slow. One second too late, and the robot on the other side has already fired. So armies hesitate. But let us be honest. The autonomous decision to kill is already here. It is only waiting to be assumed.

And the hackers? Patience. Today, they cannot yet turn AIs against their masters. But tomorrow? Tomorrow, those walls will fall. And then any robotic army could become a wild pack turned against those who built it.

No army has yet crossed that threshold. The old world clings to its steel trophies. Thankfully, some might say. It may give us a brief moment of respite before everything tips over. Before that infamous Third, spoken of only in hushed tones, becomes a simple and terrifying reality.

One last regret? Perhaps that of a man, a writer, a visionary. Asimov. He imagined three little laws to protect us from our own creations. Laws that should have been engraved in every line of code. But that have already been forgotten.

The TEDxSaclay ticket office is open for the conference on June 28, 2025, at Châteauform'.

Dear companions of fertile Mondays. Today, I speak to you of an invisible beast. Of an intoxicating scent and a subtle poison. Feelings.

Ah, feelings… Those that embrace you at dawn and abandon you at dusk. Those that whisper strange songs in your ear, sometimes gentle, sometimes furious. Should we listen to them? Tame them? Flee from them? Or make them clever allies, like Ulysses speaking to the sirens?

Since the dawn of human thought, and perhaps even before, we have wavered between two pillars: Reason, cold, sharp, mineral and Emotion, liquid, shifting, incandescent. Plato opposed them. Aristotle married them. Spinoza dissected them.

But here’s the thing: emotion is not just a fever of the soul. It is a dented compass that points us to both our abysses and our impulses. A surge of anger? Not just an outburst, perhaps a cry for justice. A fear? Not a barrier, but a torch in the fog.

Antonio Damasio, that cartographer of sensitive brains, proved it: without emotions, man becomes a broken machine, a powerless decision-maker. And William James, Jung, Goleman… all converged on the same intuition: our feelings are not our enemies. They are our scouts.

But beware. Just because an emotion arises doesn’t mean it tells the truth. It simply says “something.” It’s up to us to translate. To listen without handing over the helm. Because the risk is falling into the tyranny of “I feel, therefore I’m right.”

The Stoics, those tightrope walkers of the soul, already taught us this: welcome emotion, but don’t marry it with every storm. Breathe. Observe. Act, but with that split-second of space.

And yet… and yet, without emotion, nothing is born. No invention. No love. No art. It is often emotion that precedes the idea. It is emotion that drives the entrepreneur to leap without a net, the poet to write without purpose, the lover to get lost without a map. Great things rarely come from cold calculation. They spring from a vertigo followed by a yes.

In the high spheres, they’ll tell you emotion is weakness. That you must stay the course, flawless and unshaken. They dream of granite decision-makers. But in containing the fire, some miss the spark. The one that births the new idea, the unexpected encounter, the decisive intuition.

And what if true strength was daring to feel without drowning? Listening without obeying? Vibrating without imploding?

So I ask the question aloud, to you, to myself: what if lucidity lies here? Not mastering our feelings like a tyrant his court, but inhabiting them like a gardener his seasons.

For as Seneca whispered, “It is not because things are difficult that we do not dare. It is because we do not dare that they are difficult.”

So let us dare. To feel, to think, to create. To walk that fine ridge where heart and mind dance, clash, then reach out to one another.

The TEDxSaclay ticket office is open for the conference on June 28, 2025, at Châteauform'.

Dear Monday explorers, on this morning that opens a new week, I invite you to look closely at the mystery behind everything around us, to dive into the eternal interweaving of chaos and order.

Imagine for a moment: two rival and intertwined forces, eternally linked, each feeding the other, each springing from the depths of its opposite to give birth to novelty. This secret couple, both destructive and creative, shapes galaxies and ideas, civilizations and chance encounters.

Chaos, that great breath of indistinction, precedes creation. It is the original cradle, the silent matrix from which light and life emerge. You can feel it vibrating in the agitation of vacuum particles, in the unpredictable trembling of a nascent universe.

Order, on the other hand, rises like a subtle architecture laws of nature, geometric forms, biological rhythms offering meaning, beauty, and stability to our ever-moving world.

But be careful: never one without the other. Like two inseparable lovers, chaos and order respond to each other, challenge each other, and complete one another. Disorder brings necessary disruption, the saving element of chance, and structure welcomes novelty to sustain it.

Look around you: At the heart of the cosmos, the Big Bang shatters the formless, then organizes stars and planets. In microscopic life, quantum voids, through their turmoil, shape atoms and molecules. Throughout evolution, mutations and stability weave the fabric of diversity. In our societies, crises and rebirths, revolutions and constructions, mark the course of human history.

This ceaseless ballet is the secret of serendipity. It is in the clash of the unexpected that the most precious discoveries are born, the most decisive encounters emerge. Innovation feeds on that crack in the solid structure of order, then welcomes the spark to raise it into a new system.

Too much rigidity leads to death. Too much disorder falls into the abyss. It is in the tension, in the gentle struggle, in that creative vertigo that adaptability is born, that resilience takes shape, that the beauty of a world in perpetual transformation reveals itself.

In the end, every movement of a galaxy, every idea that bursts forth, every friendship that forms, every miraculous discovery is but the echo of this mysterious dance between chaos and order. It is a constant invitation to marvel at the unexpected, to embrace disruption, to celebrate renewal.

Welcome to the heart of the invisible, where everything begins and never truly ends.

The TEDxSaclay ticket office is open for the conference on June 28, 2025, at Châteauform'.

Dear Monday explorers, here is a story unfolding right now, right before our wide-open eyes. You see, my friends, we are living in a troubling, fascinating, almost theatrical era, where two unlikely forces meet, size each other up, and sometimes even challenge one another.

On one side, there is Man, magnificent in his intuitions, subtle in his wanderings; on the other, artificial intelligence, cold, surgical, almost insolent in its power.

But what is this famous "AI" whose name everyone whispers with fear or excitement? Let me tell you: it is a prodigious dancer that could end up eclipsing humans, making them obsolete, superfluous. It arrives gently at first, discreetly, taking care to improve our little daily affairs. A friend, you might think? Not so sure...

Picture a company where everything was going wonderfully until one morning, someone whispers in the boss’s ear: "You know, at the competitor’s, everything is automated?" Suddenly, he feels dizzy. He has no choice. He automates, anxiously, worried about being left behind. And suddenly, employees start disappearing, little by little. Where do they go? It’s a mystery, a silent drama of our times. They say that soon, a third of all jobs will be swept away... Frightening, isn’t it?

Man, threatened with obsolescence, might be tempted by a strange escape route: integrating AI chips into his own brain, to compete with these machines that are now stealing the spotlight. A transhumanist evolution, my friends, to avoid reverting to being an ape.

In Nexus, human beings connected to each other form networks of minds, shared consciousness. An augmented humanity, but also a transformed one.

Imagine: thoughts being exchanged. Emotions transmitted. Minds blending, creating new collective entities. United for better... or for worse.

But beware, the story isn’t over; there’s another possible outcome: the famous universal basic income, which some talk about as a miraculous remedy. Imagine a society where everyone could finally devote themselves to what matters: creating, dreaming, living. Is this our salvation or our downfall? A mystery...

AI, my friends, confronts us with ourselves. It calculates, but it does not doubt. It analyzes, but it does not feel. It has neither our chaos, nor our poetry, nor our sublime imperfection.

So, what will we do? Will we be wise enough to shape this strange encounter to our advantage, or will we sink into a golden laziness, outpaced, fascinated by our own creation

The curtain rises slowly on this play in which we are all actors, a play with no possible rehearsals. We must play it right. Play it fast.

The TEDxSaclay ticket office is open for the conference on June 28, 2025, at Châteauform'.

Ah, my dear Monday adventurers, let us dive together into a tale where chance and necessity have arranged a meeting. Imagine, for a moment, that magical instant when two worlds collide: that of a filmmaker and that of a scientist. Yes, the pursuit of perfection, that is our story today.

Christopher Nolan, a visionary of cinema, sought to embrace scientific authenticity for his work Interstellar. To achieve this, he called upon the expertise of an illustrious physicist, Kip Thorne, master of gravitation. What a task, my friends! To represent a black hole, that cosmic monster, on screen.

Thorne’s mission? To guide the magicians of visual effects in weaving believable representations of complex astronomical phenomena. These cosmic entities, though familiar in theory, had never been accurately visualized in cinema. For you see, a black hole, though optically invisible, is not really a hole, nor even black.

The key lay in how to depict the gravitational effects a black hole imposes on its surroundings. As research so elegantly states, one does not see the black hole itself, but the distortions it creates around it.

At the center of this cosmic enigma stands the event horizon, an invisible boundary where even light cannot escape. Nolan and Thorne made it almost tangible, a silent threshold where reality wavers. To capture its full complexity, Thorne joined forces with Double negative limited, virtuosos of visual effects. Together, they developed software capable of accurately modeling the way light bends around this gravitational abyss.

The challenge was colossal. They had to manipulate the equations of general relativity, trace the paths of light for every pixel on the screen. After a year of tireless effort, the result appeared on screen: a black hole encircled by a glowing halo, revealing the photons caught by its gravitational field.

This visual journey was not only a cinematic feat but also a scientific adventure that revealed previously unseen phenomena. Surprising discoveries emerged, turning an artistic project into a cornerstone for new scientific understanding.

And so, my friends, here is the proof that when the stars of two worlds as distinct as cinema and science align, the fruit of their encounter can illuminate paths yet unexplored. A beautiful example of serendipity, wouldn't you say?

The TEDxSaclay ticket office is open for the conference on June 28, 2025, at Châteauform'.

Dear Monday adventurers, shall we dive together today into the fascinating depths of time? That strange human invention... You see, time seems to rush forward in a straight line, relentless, toward an ever-new future. Yet, there exists another path, a poetic and unsettling alternative: the cyclical vision of time.

This concept, deeply rooted in certain ancient philosophies and forgotten cultures, sheds a unique light on the strange phenomenon known as serendipity.

What if we allowed ourselves to entertain another hypothesis? What if, suddenly, we traded our irreversible arrow for an eternal circle? Imagine, my friends, time as a circle, a whirlwind of eternal returns where the future is merely a subtle recomposition of the past.

Let’s be honest: from a geopolitical perspective, aren’t we experiencing today a peculiar sense of déjà vu? Nationalism rises here and there; work struggles to enrich souls as it did yesterday; protectionism knocks on our doors once again with its familiar air of the past. Doesn’t all this remind you of something? Of course! These unsettling echoes strangely recall the climate that preceded the tragic upheavals of a certain Second World War. Troubling coincidence or predetermined fate? Naturally, no one dares to hope so.

But let’s go further! Let’s dare to move beyond the simplistic opposition between linearity and circularity. What if, ultimately, time were the subtle fusion of these two dimensions, a mysterious spiral? A three-dimensional time where each cycle is similar but never identical, constantly evolving and enriched by what the present offers to our awareness. Indeed, in the meantime, globalization has woven invisible links between us, turning the world into a global stage interconnected like never before.

In this cyclical dance of time, the ability to seize opportunity and provoke serendipity would become the delicate art of perceiving recurring patterns, hearing subtle echoes, and recognizing hidden resonances.

Thus, by replacing the cold linearity of time with that of an eternal spiral, we give new meaning to those encounters that seem orchestrated by a mischievous fate. Those moments would no longer be isolated accidents but inevitable points of convergence, elegant and unsettling, in an infinitely subtle and circular network.

Ultimately, dear friends, adopting such a perspective would undoubtedly make us more receptive to unexpected opportunities and more attentive to the mysterious patterns that silently shape the thread of our lives. It would also allow us, without question, to be more grounded in the present moment.

The TEDxSaclay ticket office is open for the conference on June 28, 2025, at Châteauform'.

On this Monday of exploration, let’s return to the roots. Let’s discover together a rare, discreet yet vibrant place, at the heart of the Paris-Saclay territory: La Terrasse Discovery +x by Banque Populaire Val de France Paris-Saclay.

Charles Cosson and Corinne Rochemont orchestrate meetings and events there, spaces where ideas spark, collide, and nourish each other. In this place, startups with diverse destinies cross paths, share their experiences, and shape unique entrepreneurial journeys together.

Let’s take three examples, three compelling stories from this dynamic ecosystem.

First, amid this landscape of science and greenery, we meet Merinos France, led by Christophe Dagallier. Picture Merino sheep, but not just any kind. An elegant flock bred to produce the finest, most precious wool: 21 microns today, and soon 16 microns. The goal is clear, to captivate the greatest luxury fashion houses. The ambition is bold, the approach meticulous: reconnecting textiles with nature and ensuring French breeders are fairly rewarded for their craftsmanship. The vision is grand: a network of a hundred partner breeders, a flock growing to 400 sheep, and always, a strict standard of authenticity and excellence.

And how do you reach this innovative plateau starting May 26? Through an equally surprising means: carpooling reinvented by Ecov. This isn’t BlaBlaCar. No scheduled meetups here, just real-time carpooling lines, like catching a bus. Dynamic signs, savvy drivers, and formerly empty car seats now put to good use. Sixty million seats go unused during rush hour every day in France, a waste turned into an efficient, economical, and eco-friendly solution. Ecov is reshaping how we think about daily mobility, especially in regions underserved by public transport.

Finally, one last story, darker, yet essential. It’s the story of Espar System, driven by Olivier Gourio, a man of a thousand entrepreneurial lives. Cybersecurity is no abstract game. Just remember: in 2016, a ransomware attack paralyzed five of his hotels within minutes, leaving 240 employees idle. From that crisis came a conviction: cybersecurity must be preventive, comprehensive, and fully controlled. Espar System’s strength lies in its deep integration of technology and insurance, lower premiums for those who commit to real protection. A peace-of-mind contract for innovative companies, right at the heart of today’s digital challenges.

So, on this Paris-Saclay plateau, between elegant sheep, smart carpooling, and sharp digital security, the present is firmly geared toward the future.

The TEDxSaclay ticket office is open for the conference on June 28, 2025, at Châteauform'.

Dear Monday explorers, listen to this, it’s wonderful. Here's how to start the week off right: a little scientific tale. And what a story it is! The story of a discovery born from failure, or rather, from the subtle art of chance.

1989, Pfizer, England, in a small town called Sandwich. You can't make this stuff up. Ambitious researchers are working on a strange molecule: sildenafil. Their noble and serious goal: to fight angina pectoris. You know, that heart pain caused by arteries that are somewhat lacking in breath, in fresh blood. Among these researchers, a Frenchman, Pierre Wicker. Their idea? To extend the action of nitroglycerin, an age-old medication, by blocking an enzyme: phosphodiesterase-5. A subtle technique, elegant even. Logically, blood vessels should open, widen, allowing more blood to pass to this fragile heart.

1991, the first trials. But alas, failure! Sildenafil doesn't really relieve angina. Poor, disappointing results. However, a strange detail catches their attention. The men tested categorically refuse to return their unused tablets. Why this refusal? A delightful mystery.

Two researchers, Peter Ellis and Nick Terrett, decide to investigate. And there, astonishment, they understand: an unexpected side effect, spectacular even. The molecule gives these gentlemen new vigor. Durable, stable erections, at last, delightful, if you get the idea...

Pfizer, clever, agile, strategic, sees the opportunity. Goodbye angina, hello treatment for impotence. The molecule changes its life, its destiny. New name, obviously: "Viagra." A nice find. "Vigor" for strength, "Niagara" for power. Everything said in two syllables. Global success, legendary blue pill, distributed all over the planet.

There you have it, dear friends, how from a failed quest to save tired hearts, a pill was born to revive other organs. A wonder of chance, pure serendipity, as they say beautifully. Have a great week everyone, and remember: behind failure sometimes lies a brilliant success...

The TEDxSaclay ticket office is open for the conference on June 28, 2025, at Châteauform'.

Dear explorers of knowledge, let us awaken this Monday to an odyssey, that of the "low tech" inventions of India, a country almost as ancient as the world itself. There, in the face of harsh challenges, resources may be scarce, but ideas are ever-flowing. Let us take a cue from "jugaad," this frugal innovation, a reflection of unparalleled ingenuity where serendipity meets opportunism to spawn extraordinary solutions.

Think of "jugaad" as a distant echo of tinkering, but imbued with genius. Navi Radjou, a Franco-Indian economist, talks about it as a tailored response to the needs of the less affluent. Oh, these inventions, they starkly contrast with the complexity and costs of Western creations. Simple, economical, effective, they emerge not from vast laboratories but from agile cunning, valorizing makeshift expertise and sharp ingenuity.

Consider the "ChotuKool," this minimalist refrigerator, a pure product of the convergence between creative chance and pressing need. This little gem uses the cooling system of computers to preserve food, accessible even to the most modest budgets. It is a 40-liter, lightweight container that opens from the top to keep the cold trapped inside. Without a compressor, its electricity consumption is minimal. It operates through a solid-state system, utilizing an electronic chip and a fan, reminiscent of the innards of a computer. The trick? The cold side absorbs the heat from the inside while the hot side dispenses it outside. Operable on a 12-volt battery, it breaks free from traditional networks, lending itself to solar panels, car chargers, or even external batteries.

The saga of ChotuKool embodies this serendipity, this fusion of chance and insight. Serendipity, beyond mere chance, is nourished by vigilance, a predisposition to capture the unexpected, to extract its precious essence. It is this ability to transform a coincidence into an opportunity that so aptly illustrates India's frugal innovation. With the ChotuKool, the union between existing technology and a glaring need presents a striking example of this creative serendipity.

Our Indian innovator friends, with remarkable acuity, have discerned in a technology intended for something else the answer to a vital problem of their community. This approach embodies the spirit of Indian jugaad perfectly, where limitations are transformed into engines of creation. Their process, far from being planned or structured in the Western manner, thrives in spontaneous bursts of creativity, in these unpredictable encounters that sometimes change the course of things.

Early bird tickets for TEDxSaclay are now available (€30 instead of €40), for June 28, 2025, at Châteauform'.

Let me take you, on this Monday of exploration, with measured enthusiasm, to the heart of a luminous discovery from distant lands.

Seasoned travelers, you know it. Plastic, omnipresent, insinuates itself everywhere. On isolated islets, in the vastness of the oceans, it testifies to its toxic ubiquity. It even infiltrates the intimacy of our bodies, leaving microparticles in our wake. Imagine, floating plastic continents, vast as nations, woven by ocean currents.

However, 2016 marks a turning point. Researchers from Kyoto University, in an almost banal gesture, make a discovery during a routine sampling. A bacterium, named Ideonella sakaiensis, reveals itself. It possesses a singular appetite for polyethylene terephthalate, PET, the plastic we use daily for our bottles. This bacterium secretes enzymes, PETases, which transform this resilient plastic into simple components. It feeds on it, it derives energy from it.

The encounter is fortuitous, the result of a perceptive observation rather than a determined quest. The potential is there, although the digestion of PET takes six weeks in the laboratory. Insufficient, you might say, faced with the 20,000 bottles produced every second.

But the magic of the impromptu strikes again in 2018. Researchers, American and British this time, playing with the enzyme's structure, modify it without specific intention. It's a happy accident: a super-enzyme emerges, capable of breaking down plastic up to six times faster. This wasn't the intended goal, but their curiosity transforms an accident into a major breakthrough.

In a world that produces 480 billion plastic bottles a year, this accidental enzyme represents a glimmer of hope. To make the most of it, we must encourage research spaces where curiosity, exploration, and recognition of the unexpected reign supreme.

Thus our Monday of exploration is written. A journey beyond the seas, into the intricacies of science and the unexpected. Each discovery, each error, might be the key to a greater enigma. Plastic, the scourge of our era, might well meet its match. We hope so.

And don't forget, for as Louis Pasteur so aptly said, "Chance favors only the prepared mind."

Early bird tickets for TEDxSaclay are now available (€30 instead of €40), for June 28, 2025, at Châteauform'.

Dear Monday explorers, here is a unique adventure that deserves your full attention.

It all begins one morning in 2005. Picture the scene: Lyderic Bocquet, a CNRS researcher, calmly sipping his coffee, opens Libération. On the front page, a headline strikes like a whip: 'How to move away from oil?' His son, barely ten years old, points at the page and asks an innocent yet brutal question: 'Dad, you're a researcher; what are you doing to solve this?' The words hit like an electric shock. A turning point.

The researcher admits: 'At that time, my research was far removed from environmental issues. I saw science as a high-level sport, an abstract pursuit with no immediate connection to real-world crises.'

Today, as the climate spirals out of control and the planet teeters on the brink, a French discovery born from an improbable encounter could change everything. Two minds, a visionary physicist and a determined engineer, cross paths, exchange ideas, and give birth to the concept of harnessing a strange, almost magical energy: osmotic energy.

This little-known phenomenon draws power from the meeting of freshwater and saltwater, precisely where rivers embrace oceans. A natural, invisible force with immense potential, estimated globally at 1300 gigawatts. In France alone, this could yield 30 terawatt hours annually, enough to power six million homes.

Imagine for a moment: converting this everyday encounter, this balance between two waters drawn to each other by a force as simple as it is fascinating, osmosis, into electricity.

Lyderic Bocquet poetically describes the process: "Osmotic energy arises from entropy, from the subtle chaos created by mixing waters. Our task is to turn this chaos into usable energy." Behind these words, almost scientific poetry, lies meticulous mechanics, a dance of ions, a choreography of atoms orchestrated by special membranes. Membranes that capture and transform these subtle exchanges into a continuous electric current, reliable and independent of wind or sunshine.

The INOD technology, developed by Sweetch Energy, opens up a new path, envisioning a future where clean energy flows naturally, without interruption, unaffected by climate or seasons. A quiet yet profound revolution, sparked by a child's simple question, a question that shaped an entire scientific destiny.

Proof that serendipity, unexpected encounters, seemingly trivial moments, often shapes the great stories, those that might, someday soon, save our world.

Early bird tickets for TEDxSaclay are now available (€30 instead of €40), for June 28, 2025, at Châteauform'.

Ah, my dear friends, explorers of Monday's mysteries, let's dive together into the heart of the matter. Here's an exciting and illuminating return to the roots, where we rediscover the innovation site of Paris-Saclay, a place like no other, steeped in quantum mystery.

Paris-Saclay, a land of revolution in the 80s, thanks to Alain Aspect and his team, offered us a theater of discoveries that, I assure you, have revolutionized our understanding of the subatomic world. Leading to technological applications almost out of a dream.

Initially, the quantum revolution allowed us to grasp and exploit strange properties to give birth to marvels such as the laser or the transistor. But today, oh today, we are on the brink of a new era. Imagine manipulating quantum systems to forge unprecedented tools in computing, communication, and metrology.

At the heart of this transformation, Quantum-Saclay shines like a beacon, building bridges between the abstraction of fundamental research and the concrete nature of applications. It's a magnificent ballet of experts in physics, mathematics, computer science, engineering, and chemistry, all gathered to dance to the rhythm of quanta on a stage conducive to serendipity. These tiny packets of energy are the fundamental building blocks of everything around us. In the quantum universe, nothing is continuous, everything is discrete. Imagine that energy can only be exchanged in small jumps, in small distinct and measurable touches. Fascinating, isn't it?

Thanks to Quantum Photonics, imagine a single photon, a particle of light, simple yet powerful, becoming the cornerstone of a future quantum internet. And entangled photons? Linked by a sort of invisible magic thread. What happens to one instantly affects the other, no matter the distance separating them. Ah, they are the messengers of a world of secure communications, a true opera of invisible and indissoluble links.

The field of quantum physics, fertile in paradoxes and phenomena that sometimes elude us, favors serendipity, this beautiful ability to find without seeking. At Paris-Saclay, this particular sensitivity allows transforming the slightest accident into discovery, every anomaly into revelation. There you have it, dear explorers, the fascinating story of Paris-Saclay, a place where every day is an adventure, every research an epic journey.

And to attend TEDxSaclayWomen, on March 6, 2025, at 18:00, at the Danone Research & Innovation Center, click here.

Volunteer Portrait: Thomas Vassort, Creativity in Service of Ideas.

In the world of TEDxSaclay, some volunteers are creators of connections, weavers of ideas, and Thomas is one of them.

A talented photographer, explorer of images and moments, he traveled the world of fashion, sports, and reportage for 25 years before inventing a new immersive video format: the Seamless Video Loop.

What does this invention consist of? It's an infinite, fluid, hypnotic video loop: An innovation he's developing with Boocle, his start-up, and making available to the art, luxury, cinema sectors, and all eco-responsible companies.

Reflecting this year's theme of "encounters and serendipity", his story with TEDxSaclay began in 2023, at the Paris-Saclay University stand at the Viva Technology fair where he met Assya VAN GYSEL, co-founder of TEDxSaclay. A few exchanges later, a conversation about artificial intelligence ensued. Indeed, the immense potential of this technology and the augmented creativity it allows resonates perfectly with Thomas's artistic sensibility. Step by step, he joined the TEDx adventure.

And since then? He's present, curious, always ready to capture the moment and bring new ideas. Within the Communication team, Thomas contributes to the TEDx magic in various ways:

#Behind the scenes of events: His sharp eye captures emotions on the spot, freezing the intensity of the backstage, his preferred universe. His photographer's gaze sublimates the energy that animates TEDxSaclay.

#In his social media publications: He tells stories. His pen combines poetry, fantasy, and popularization to captivate, awaken curiosity, and enrich our perspective.

#And with his original creations: He gifts us with Loops to illustrate his posts, giving a new visual and immersive dimension to shared ideas.

This year, Thomas is happy to contribute to a project particularly close to his heart: TEDxSaclayWomen 2025. A commitment that echoes his convictions and which he nurtures with creativity.

But what Thomas loves most about TEDx is the human aspect. The exchange, the encounter, the serendipity. Meeting entrepreneurs, scientists, dreamers, and builders. Stepping out of his artistic prism to explore other perspectives. Because that's how we grow.

So today, it's time to say THANK YOU. Thank you for his generosity and Thank you for his passion that gives depth to ideas.

The loop is closed!

Write by Laurine Houssiere

Dear explorers, let's dive into the depths of contemporary knowledge. Today, we once again question the impact of Artificial Intelligence in our relentless quest for knowledge, particularly in the sanctuary of biology, at the very heart of the code of life.

Imagine a technological colossus, Evo-2, developed by researchers from the Arc Institute and Stanford University, in partnership with NVIDIA. This AI model, trained on over 9.3 trillion nucleotides, has the ability to decipher any DNA sequence with unprecedented precision. The deepest secrets of life are crumbling, one by one, leaving behind a vast field of discoveries.

This unexpected convergence between biology and artificial intelligence opens new horizons. The massive analysis of genomic data could lead us to serendipitous discoveries. Consider: a tiny detail, a micro-change on an allele can radically transform our existence. These mysteries were previously veiled, difficult to unravel.

Evo-2 eliminates these barriers of incomprehension, delivering the keys we were missing. But its ambition goes far beyond simple analysis. It reinterprets, imagines, and creates novel sequences, sketching what our DNA might look like in millions of years: the human of tomorrow. It even generates new genomes, opening the door to the creation of unprecedented life forms, never before seen on Earth's surface.

This prodigy offers us treatments of extreme precision, adapted to our own DNA. Evo-2 is an unprecedented catalyst. But are we ready, intellectually and psychologically, to welcome such a revolution? Because yes, AI exponentially accelerates research and propels us into the unknown, at the risk, perhaps, of making us lose our reason.

And to attend TEDxSaclayWomen, on March 6, 2025, at 18:00, at the Danone Research & Innovation Center, click here.

Ah, dear accomplices of curiosity, welcome! Here we are on the stage of serendipity, where chance becomes the main actor and curious minds are invited to an unparalleled exploration. This Monday, let me tell you about a most peculiar event. We are on Mars, the Red Planet, this distant stage that we dream of conquering since man walked on the Moon.

Imagine, it was a certain May 30, 2024. Our rover Curiosity, like a lone explorer, was wandering around Mount Sharp, right in the heart of Gale Crater, when suddenly, a small rock, unintentionally touched, fragments. What could be more mundane, you might ask? But wait, this is where the story gets interesting. True to its name, Curiosity leaves nothing to chance.

It stops, examines the fragments with the precision of a goldsmith. It deploys its instruments, cameras, and spectrometer in support, and there, an astonishing discovery: yellow crystals, never before observed on the Martian soil. Pure elemental sulfur, a revelation that stuns our scientists. But that's not all. Shortly after, our valiant robot discovers an entire field of these sulfur-impregnated stones. Strange, isn't it? For this sulfur appears under very particular conditions, alien to this crater.

This suggests a geological, perhaps even biological, past strangely different from what Mars's surface reveals today. Elemental sulfur, often associated with volcanic and hydrothermal activity on Earth, sometimes linked to microbial life, whispers secrets about bygone eras when Mars flirted with water, this elixir of life. Sulfur compounds, key in energy-producing chemical reactions, are vital for some microbes in the most hostile environments.

The mysteries persist. This fortuitous encounter with sulfur on Mars by Curiosity challenges what we thought we knew about Martian geology. It opens a new chapter on the ancient environmental conditions of Mars and reinforces the possibility that the planet may have once harbored life forms. A crucial chapter that confirms the urgent necessity to continue exploring Mars, for even after more than ten years of service, Curiosity continues to surprise us with its groundbreaking discoveries.

And what do you think, what doors does this finding open for science and for our quest for other forms of life in the universe? Do you see Mars differently, knowing that it might have harbored life forms? How does this exploration of Mars influence your view of our own planet and the necessity to preserve our unique and fragile ecosystems here on Earth?

And to attend TEDxSaclayWomen, on March 6, 2025, at 18:00, at the Danone Research & Innovation Center, click here.

Monday, February 3, 2025. A day of revelation. The Chinese Business Club, a fraternity, a summit meeting, was unveiled to me during a lunch at the prestigious InterContinental Paris le Grand.

A sumptuous setting, ideal for delving into the heart of a meticulously selected elite ecosystem. The experience was exhilarating, a true ballet of exchanges with captivating guests.

A heartfelt thank you to Harold Parisot for this precious invitation. My compliments also to Sebastien Alvarez and his agency, Share & Dare, for their remarkable video illustration.

Ah, my dear innovation accomplices, here we are again, summoned for a new act on our favorite stage, that of "Encounters and Serendipities."

The time has come to recount a discovery, an unexpected revelation, one of those surprises that only chance, capricious and facetious, knows how to orchestrate in our ceaseless quest. Let's imagine ourselves, in the midst of working on UV effects, stumbling purely by inadvertence upon a novel means to combat our sworn enemy, cancer.

"Chance, nothing but chance!" confide with a wry smile the two professors Carmit Levy and Yaron Carmi from Tel Aviv University. Their lair, a place of magic and science, scrutinizes both the darkness of cancer and the harsh light of UV, those insidious photons that weave their web on our skin. Cancer and sun, an infernal duo, repressing with equal audacity our valiant immune cells. But lo and behold, through a happy accident during a seemingly mundane experiment, our researchers perceive a spark, a chink in the adversary's armor.

The experiment? Audacious, almost senseless. Exposing mice to UVB rays, the same ones that redden the skin under the summer zenith. Light therapy, an old companion of more than three millennia, suddenly takes on airs of rebellious youth. And in this orchestrated chaos, a protein, Ly6a, awakens and goes wild, surging in power in the illuminated bodies of the rodents. What a find!

And there, in the studious silence of the laboratory, a click. Ly6a, far from being a simple reaction to sunburns, is also found, oh surprise, abundant in the ranks of our enemies, cancer cells. Each type of cancer, from the most benign to the most formidable, seems to flaunt it like a banner.

The attack? With specific anti-Ly6a antibodies, freeing the immune system from its chains, allowing it to launch the assault with renewed vigor. And lo and behold, it works, my friends! The tumors, ah the perfidious ones, begin to retreat, declining significantly.

Here we are then, spectators and actors, on the threshold of an epic, transforming these revelations into weapons for the battles to come. Time alone, that great director, will tell us if from this alchemy will be born the long-hoped-for medicine. A hope, blazing like a sunrise, to conquer the disease of our century. There you have it, my friends, the adventure of this Monday, a scenario partially written by the stars, promising to captivate our minds and, hopefully, save our bodies.

So, how do we distinguish a fortuitous find from a simple laboratory accident? What balance between scientific rigor and the audacity of the unexpected? Could chance become one of the pillars of biomedical research?

Dear adventurers of innovation, allow me to guide you through a journey where each step brings you closer to the future. There was the cinemagraph, and the boomerang, capturing moments suspended in time. Today, we make a special stop in the fascinating world of Boocle. A harbinger of an even more immersive and enchanting experience with total freedom of movement.

On the horizon, an innovation is taking shape that transcends everything we know: a holographic loop that defies the boundaries of our reality. Created by a harmonious dance between two cameras. A visual symphony that knows no end.

Imagine a world where we can break the chains of daily reality. A window onto a dimension where imagination rules supreme. A place where time seems to stretch to infinity. As we stand at the threshold of this new world, complexity and beauty. Intertwine to create an experience that will awaken your senses in a way never seen before.

So, join Boocle, let yourself be overwhelmed by the magic of today.

Because the future, dear adventurers, is circular.

Today, everyone co-writes their own story. Our words, our images… everything is created with many hands.

The tools have changed. Artificial intelligence has arrived. A brutal upheaval.

So, who bears responsibility for our works? Are we the sole masters of our creations? Or does AI also share some of the responsibility?

Here’s a small revolution at Boocle to share with you! Now, the Boocle site opens up to the world: accessible in eleven languages.

A simple yet effective translation button makes all the difference. English, French, German, Chinese... and many more.

A gateway to international access.

The blog follows suit: every article, every word, translated. Explore it in your native language. Don't hesitate any longer!

Dive into the Boocle universe, universally yours.

Ah, dear Monday explorers, let us unite for a sublime quest, that of exploring the secret folds of time and space, guided by the prism of this artist with the inimitably twisted mustache, our illustrious Dalí. You see, this master of canvases was not just a painter with bold strokes, no. He was, in his unique way, a lover of science. His art is deeply imbued with it.

Imagine, Dalí's unforgettable signature, appearing in 1938, is the fruit of a happy accident, a fortuitous meeting with a scientific image. Inspired by a stroboscopic photograph capturing a drop of milk in its purest splendor, taken by Harold Edgerton. Dalí saw more than just an image: a revelation, a bridge to a new artistic expression. He thus shaped the crown topping his signature, like a drop of milk captured at the precise moment it touches the surface of that same white nectar. This moment, my friends, embodies the quintessence of serendipity, leading to an explosion of creativity.

Continuing his quest for novelty, Dalí ventured beyond traditional boundaries, intoxicated by holography, this new science from physicist Dennis Gabor. The advent of the laser opened up previously unexplored paths, where Dalí, never one to fall behind, seized the opportunity to collaborate with luminaries like Gabor himself to create holograms. Offering him a three-dimensional and revolutionary vision of his art.

In the misty realms of the 1970s, our visionary did not hesitate to engage with stereoscopy, in collaboration with his compatriot Marc Lacroix. Together, they merged traditional painting and advanced photographic techniques, where art and science embrace in an eternal dance.

And what about that symposium "Culture and Science: Determinism and Freedom" at the Dalí Theatre-Museum in 1985? Dalí, although physically absent, was omnipresent in spirit. From his bed, he followed from afar, captivated by the discussions among eminent scientists, philosophers, and artists, propelling debates with renowned thinkers like René Thom and Ilya Prigogine.

This fusion of the absurd and the scientific, this ability of Dalí to overlay surreal images onto scientific concepts, forged a unique artistic language where art and science meet in unrestrained creativity.

So, dear explorers, could this fusion of worlds transform our perspective and offer us a new lens to decipher the universe around us?

And to attend the TEDxSaclayWomen on March 6, 2025, at 6:00 PM, at the Danone Research & Innovation Center, click here

Ah, my dear adventurers of knowledge, what an exceptional day we are experiencing! Let us embark without further delay on our imaginary ship at TEDxSaclay and dare to conceive the inconceivable.

Imagine for a moment, on our scarlet stage, a talk by Albert Einstein himself. By the grace of artificial intelligence, here we summon one of the brightest minds of the twentieth century under our spotlight. To illuminate our theme for the 10th anniversary: Encounters and Serendipity.

Certainly, his presentation could not match one he would have crafted with his own hand. Nevertheless, he conveys to us five essential tips for becoming an accomplished inventor. I wish you an enriching intellectual journey!

And for those who aspire to enrich our mosaic of ideas, we invite you to respond to our Call for Ideas without delay!

Clic here for learn more about the Call for Ideas

Clic here for submit your application - talks in english accepted

Dear companions in discovery, in this week of fresh breaths, seize your microscopes and let us dive together into the adventure of chance. Here we are, back to September 3, 1928. Imagine Alexander Fleming, aged 47, treading once more the floors of his laboratory at St. Mary's General Hospital in London, after a well-deserved rest.

In the heart of this scientific sanctuary, a surprise awaits our doctor. Petri dishes, once breeders of staphylococci, reveal an unexpected intrusion: colonies of a soft, cottony-touch, greenish-white fungus. Where the average person would have seen a mess to be cleaned up, Fleming perceives the whisper of a revelation. Around these intruders, the staphylococci surrender, defeated without a fight.

What then is this invisible force? Awakened by this incident, Fleming immediately connects this scene to his work on antibacterial agents. He names this force "penicillin," in honor of its bearer, Penicillium notatum. Here is a scene worthy of the finest plays where the hero, by a twist of fate, discovers his power.

The path to glory was long and fraught with obstacles. Despite a revelation published the following year, it would take decades before penicillin would fully reveal its life-saving potential. This discovery, as accidental as it was, revolutionized the course of medicine, rescuing millions of souls from the deadly grip of infections.

Serendipity, my friends, reminds us how crucial it is to keep an open mind, ready to grasp the whispers of fate. And you, enlightened residents of Paris-Saclay, what are your accounts of unexpected discoveries?

Clic here for learn more about the Call for Ideas

Clic here for submit your application - talks in english accepted

At the dawn of this new year, my friends, the counters have been reset, the curtains drawn open. And there, before us, the grand spectacle of the world. Oh, what a scene! The 2024 review, the 2025 projections. So, what are we saying? Where are we heading? It’s fascinating, sometimes terrifying.

China, immense, monumental

There it is, moving forward, dominating. 60% of global green energy growth this year comes from them. Sixty percent! A country that, not content with producing, might very well have reached its peak greenhouse gas emissions. A historic turning point. And it doesn’t stop there. 2025 promises to extend this symphony while the rest of the world races to catch up. Oh, and this number: $2 trillion invested in renewables in 2024. Nearly double the amount from 2023. Now that, ladies and gentlemen, is what we call a signal.

Trump back on his starring role

He’s back in the White House. Yes, elected. He fumes, he threatens. "Those green investments from Biden? Over!” he declares. Ah, but wait, it’s not that simple. Because those very projects, my friends, create jobs. Where? In Republican strongholds, of course. Three times more jobs than elsewhere, no less. So picture the scene: his advisers, uneasy, whispering in his ear, “Mr. President, canceling them? Politically… a bad idea.” Oh, the dilemma! And yet, let’s not be fooled: Trump, wanting to rival China? And in renewables? A dream, a mirage.

And that ambitious goal: a utopia?

Tripling green energy production capacity in a year. It sounds bold, it sparkles. But let’s face it. Some countries are moving forward, yes, but others… stagnant, frozen, even defiant. It’s a global dance where not everyone moves to the same rhythm. A little utopia, let’s admit it, but a necessary one.

Finally, let's dispel a lie

Wind turbines killing whales. Seriously? You pinch yourself, you laugh… and you sigh. This is the latest invention from climate skeptics. A myth funded by lobbyists, disguised as ecological outrage. They call it the “delay strategy.” It’s clever, it’s insidious. They no longer deny climate change outright; no, they target projects. They sow doubt, they stall. But let’s stop playing games, shall we? Wind turbines are not the murderers of the oceans. They spin, they produce, they progress.

Happy New Year 2025

Bonne année 2025

Felice Anno Nuovo 2025

Frohes Neues Jahr 2025

Feliz Año Nuevo 2025

Feliz Ano Novo 2025

שנה טובה 2025

سنة جديدة سعيدة 2025

नया साल मुबारक 2025

新年快乐 2025

明けましておめでとうございます 2025

새해 복 많이 받으세요 2025

3 Новим Роком 2025

C Новым Годом 2025

An ode to childhood. Those suspended moments, frozen in memory, like bursts of light. Memories that embrace us, captured in a time capsule. A flash, a reminiscence.

Here, everything is clear:

A video loop becomes a still image, a photograph. Innocence is etched into it. A second becomes eternal, revealing the very essence of the memory.

And you, what moments from your childhood remain etched, like they were printed on glossy paper?

Let's go back in time, to when I was behind the lens. Fashion, sports, reporting, I explored every horizon. What variety! Changing scenes, constantly discovering, that's the recipe to never grow weary. Yet, I lacked one aspect, war photography. Shortly after the American invasion of Iraq, Baghdad was simmering. The West had once again stepped onto Muslim soil, and subtly, women's veils became less conspicuous.

My project? To capture these women in an emerging hair salon, faces and hair revealed. I had everything: the subject, the journalist, the magazine. But Baghdad isn't just any stopover. The danger there is tangible, even far from the front lines. Lacking experience in conflict zones, I consulted Amar, a seasoned photographer. He was ready, but as magazine funding waned, and without a firm assignment, he backed out.

Faced with this dilemma, should I go alone? I chose caution. Three days after my aborted departure date, Baghdad ignited. A wave of bombings swept through. Sometimes, not going is escaping the unimaginable.

Dive into a space where mystery and elegance converge, under the gaze of a unique mirror. This mirror, with its many facets, multiplies each reflection infinitely.

To unveil the new Chanel mini-bag, we have invited a guest of honor: the latest offspring from the illustrious lineage of Choupette.

Spontaneously, he found refuge in front of this mirror, snugly nestled in the latest collection Chanel piece. Revealing a spectrum of magnificent colors, each celebrating the excellence of leather craftsmanship.

But beware, this scene is a gentle illusion, a creative tribute to the Chanel heritage. This advertising is entirely fictional.

Ah, 2025! A new dawn rises for Boocle, in quest of transformation. Here is our protagonist, eternal lover of the celestial vastness, who has explored the hidden treasures of the world's radiotelescopes.

An image from the legendary Hubble has captured her heart: the stars dance therein in black and white.

Adorned thus, Boocle advances, resolute and sparkling, ready to embrace the promises of this new year. Here is 2025, a year of boldness and fulfilled resolutions.

Just days before his departure, Joe Biden launched a significant initiative. On Monday, December 30, he announced massive aid to Ukraine. Amount? About 6 billion dollars. Details: 2.5 billion in military equipment, 3.4 billion in direct budgetary support to Kyiv. His administration is pushing to send as much armament as possible, particularly older equipment from American reserves.

Donald Trump's victory in November raises questions. What future for American support in Ukraine, currently struggling against Russian advances? Trump promises a swift end to the conflict, "within 24 hours." He openly criticizes American aid. For him, Europe should take over, managing the military funding in Ukraine on its own. After all, the conflict is taking place on its soil.

Trump is not unaware of the long-standing U.S. play with NATO: defending Europe to better sell its arms. This mutual protection, a market that works both ways, raises a question: would the end of NATO be a gain for Americans? Perhaps. For Europe, a strategic necessity emerges: to create its own army, master of its destiny. An imperative evident.

My dear Monday explorers, as the year draws to a close, allow me to invite you on an irresistible artistic journey. Ah, let me paint the scene for you: we enter a universe where the accidental and the sublime intersect, where serendipity, that delicious word, becomes a revealer of genius. Are you already shivering? Good. Let’s go.

It’s 1962. Imagine a mischievous creator, somewhat provocative, who decides to seize a technique previously confined to industry: screen printing. Andy Warhol takes the fetish images of consumer society, reproduces them endlessly, transforms them, presents them as one might throw confetti at a carnival. Why such frenzy? Because in this hypnotic repetition, a new language emerges, an almost mechanical art that reflects our own obsessions back to us.

And then suddenly, a striking cliché emerges: the car accident, cruel, bloody, published in Newsweek and taken by an anonymous photographer. Well, this gloomy image becomes the pivot of a series bluntly named "Death and Disaster". Imagine for a moment: a simple snapshot of tragedy, transformed into an icon. The artist repeats the scene to the point of saturation, as if horror could become a decorative motif. Frightening? Undoubtedly. But terribly fascinating, isn’t it?

He admits it himself: his process involves a certain detachment. He handles the screen printing as one might operate a machine tool. The accident occurs, it is captured, multiplied, and thrown in the face of the viewer. It’s as if society itself were caught in a whirlwind where violence becomes normalized. And us, in all of this? Are we still shaken? Or do we, on the contrary, await the next shocking image to satisfy a morbid curiosity?

For these works do not just upset the codes of art. They are torn away at auctions, reaching sums that would make even the most hardened aesthete blanch. Unheard of, you say! As if the macabre, becoming merchandise, suddenly dons an unexpected glory. And here we are, forced to contemplate this dizzying intersection between art, commerce, and tragedy. Death in majesty, sold for a fortune.

So, dear explorers, let us question: how far are we willing to go to be moved? When a simple car accident metamorphoses into a pop symbol, what remains of our sensitivity to drama? Have we become insensitive to violence, or are we simply caught in a fascination we prefer to ignore? Finally, this culture that transforms horror into an icon, isn’t it the troubling mirror of our own indifference?

It’s up to you, my friends. To you to judge, to question, to hesitate. And if, in the end, it isn’t the accident that shocks us the most, but our guilty desire to gaze upon it?

Clic here for learn more about the Call for Ideas

Clic here for submit your application - talks in english accepted

The art of Kintsugi, literally "golden joinery," embodies an ancient Japanese ritual where nothing is hidden. Everything is exposed, elevated. The breaks become paths of gold, wounds transformed into beauty. An object, a dish, a cup. Fragile, broken. But here's the thing, you don't throw it away. No. You repair it. And more than that, you transform it into a unique work of art, a visible, tangible story. Every crack, every fracture, adorned with precious lacquer mixed with gold powder. You don't conceal the accident, you magnify it.

But at its core, it's not just about aesthetics. It's a philosophy. Wabi-sabi. The art of imperfection. Finding beauty in what is incomplete, imperfect, fleeting. A Kintsugi bowl is no longer just a bowl. It becomes a story. A story of resilience, of rebirth. These golden veins, gleaming, are no longer scars. They are trophies. They testify to a life, a transformation. The wound is no longer hidden, it becomes a strength. A beautiful metaphor for life.

Every golden line tells a story. Of fragility, of strength, of beauty. Every repaired object becomes unique, precious. Inimitable. So, why throw away? Why not repair? Create art. Become the artist who, like a phoenix, transforms the accident into renewal. The unforeseen into power. This is the lesson of Kintsugi. Objects, like people, are not doomed to oblivion. They can be reborn. More beautiful. Stronger. Every flaw, every imperfection, becomes a treasure.

An unexpected strength. A testament to our own ability to heal, to grow, to reinvent ourselves.

This American election marks a pivotal moment not just on the geopolitical chessboard, but also in our understanding of politics itself. The relationship between corporations and the state has always been driven by economic and financial stability concerns.

Yet, U.S. elections are now significantly funded by barely disguised philanthropy. Europe, too, hosts lobbies from every conceivable sector. We're familiar with the close ties between Bernard Arnault and Emmanuel Macron. But the U.S. has reached a new level.

Elon Musk and Donald Trump represent a clear and distinct shift towards a state-corporation model. Yuval Noah Harari points out that major corporations, especially in tech, are gaining unprecedented influence, rivaling nation-states. This shift is fueled by their vast financial resources, rapid innovation responding directly to consumer needs, and global operating systems.

Trump has mastered the art of leveraging social media for political gain. Musk, meanwhile, isn't just an entrepreneur, he's become a symbol of tech innovation. His influence reaches beyond his companies, affecting popular culture and policy decisions.

The real question we face is, where does this lead? Are we heading towards totalitarian regimes, or will we see actual conflicts between corporations like Pepsi and Coca-Cola as they begin to supplant states?

This transition raises critical ethical questions about corporate social responsibility, data protection, and our collective welfare.

Ah, my friends, what an adventure I am about to recount to you today, on this festive day! Imagine, it was on the idyllic island of Bali, a pearl in the ocean of cultures.

A Dutch friend, Rex, a science fiction writer, invites me from his lair in Ubud to witness the most authentic of nuptial displays. "Will you come?" he asks over the phone. How could I resist?

The venue for the celebration? Eight hours by scooter, to the west of the island, in a Muslim region. Knowing the Balinese penchant for the theatrics of life, their costumes breath-takingly extravagant, I eagerly say "yes."

Upon arrival, the scene is striking: a traditional wedding, a kaleidoscope of colors and emotions. The ritual is mesmerizing. A long, flexible blade of grass is slipped under the groom's headdress and around his neck, symbolic and enigmatic. A monk greets me, his smile as broad as that of a cartoon character.

Then comes the ceremony where the newlyweds, in a ritualized dance, circle around a stone stele. The bride, armed with a branch, delicately taps her husband in a peculiar chase. And the buffet! Ah, the buffet! Enticing skewers that do not scare off foreign palates, the meat being perfectly cooked.

But, oh calamity, an hour later, here I am, doubled over, vomiting into a ditch, right across from the celebration. And paradoxically, in these moments of physical failure, my photographer's eye sharpens, triggering in survival mode.

What adventures, my friends, what adventures! Bali, both muse and tormentor, offers its mysteries and splendors, even amid the spray of a tumultuous digestion!

Artistic Merry Christmas

Joyeux Noël Artistique

Buon Natale Artistico

Künstlerische Frohe Weihnachten

Feliz Navidad Artística

Feliz Natal Artístico

חג מולד אמנותי שמח

عيد ميلاد مجيد فني

कलात्मक मेरी क्रिसमस

艺术圣诞快乐

芸術的なメリークリスマス

예술적인 메리 크리스마스

Художнє Різдво

Художественное Рождество

A new chapter in the saga has electrified screens. Titled "Avatar 3 - The Space Kingdom," directed by James Cameron and produced by Lightstorm Entertainment, the story promises a cosmic odyssey.

The heroes launch into the unknown, ready to explore new stellar horizons. However, be warned, we face a surprising turnaround: this film does not exist. In reality, "Avatar 3," scheduled for 2025, will be named "Fire and Ash."

This reversal serves a greater purpose. By invoking the Na'vi, this starry people deeply rooted in their motherland, Pandora, and their innate connection to life in all its forms, this imaginary episode pays tribute. Much like the Vitraya Ramunong, the sacred tree, which is more than a symbol: it is the heart of their existence.

James Cameron, in shaping the Na'vi, conveys a poignant message about the indigenous cultures of our own world, which cherish and preserve their environment with wisdom and respect. His creations challenge our own relationship with the world.

The Avatar franchise, through this fictional prism, subtly critiques the human approach to the distant cosmos.

Before claiming the right to space conquest, should we not relearn respect and balance?

Inspired by those who have always known how to coexist in harmony with their world?

Perhaps then we might aspire to a future where conquest aligns with preservation.

Hello Monday Explorers! Here we are back again on these rugged trails where unpredictability and surprise reign. Let's prepare our taste buds, arm ourselves with our finest delicacies, and set off to discover a find born purely by chance.

In the 1940s, at Raytheon, Percy Spencer, a persistent engineer, was developing radars for the U.S. military. The magnetron, a device capable of tracking the unseen from afar, was thriving.

But one day, everything changed. While checking the running machine, Spencer noticed his chocolate bar melting in his pocket. A small sugary disaster, a tiny accident, yet it awakened his mind.

Curious, he tested some corn kernels. Exposed to the mysterious waves, they suddenly popped into popcorn. He realized that these waves did more than just spot enemies in the sky. They heated, they cooked, and they did it much faster than fire or flame.

In 1945, after a series of tests, a patent was filed. The first microwave oven, the Radarange, was born. It was a massive beast, a costly colossus, intended for professionals. But it wouldn't remain obscure for long.

Soon, the microwave revolutionized our kitchens. Reheating a dish, cooking food in moments, everyday life was transformed. The device became a staple worldwide. Culinary habits changed. Speed became central to our meals.

The beauty of this story? It lies in a simple piece of chocolate accidentally melted. Nothing to do with radar. No noble intention. An accident. A bit of chaos creeping into the scenario. And that's how great innovations often arise. Embrace the unexpected, let an anomaly become an idea, and turn an accident into genius.

That's the lesson. Innovation emerges where it's least expected.

Who knows what other stories of fortuitous encounters await us?

Clic here for learn more about the Call for Ideas

Clic here for submit your application - talks in english accepted

Ah, every director knows well, editing is crucial to the final outcome! We've seen genius editors transform clumsy rushes into masterpieces. In recent years, the pace has quickened. It has become, dare I say, almost epileptic.

In the past, in works of the Nouvelle Vague for example, shots were long and immersive, designed to envelop the viewer in the created universe. There's a reason why the long take remains a fantasy for every director.

But now, the era of social media has changed the game. MP4 has found in them a dynamic vector, precipitating a frenzied race. Ever shorter shots follow one another, marked by an underlying aggressiveness. Experts often describe it as "flashy" editing. Indeed, we hardly find the time to get bored. But, do we really have time to explore the image, to decrypt it, to feel it?

Then, a upheaval, let's take the scheme backwards. The DNA of Boocle. Its circular format offers a radically different perspective. A smooth, fluid loop, an infinite long take that repeats gently, without interruption. A respectful approach, both for your retinas and your spirit.

A markedly different approach, seeking to soothe rather than agitate. Here, ladies and gentlemen, is a true invitation to reflection, away from the hustle and bustle.

So, which do you prefer? Being Bugs Bunny or Taz?

Ladies and gentlemen, welcome to the grand return of the Weekend Deepfake, after a seemingly endless break!

Tonight, to celebrate a 100% French political event, make some noise for the man of the hour, the maestro of Pau himself, François Bayrou!

Not just a politician, but a fighter who thought he was stepping into the ring as a boxer, only to find himself... as a referee!

And whom, do you suppose, does he have to separate? I'll give you a guess!

Democracy hates extremes, but if excluding extremes, is it really still democracy?

Let the show begin!

In the heart of the majestic Fontainebleau forest, there lies Lydia with her wolf. On the edge of the woods, where trees whisper secrets of a forgotten world, she resides, guardian of these ancestral lands.

The photograph taken that day, oh, what an adventure! I myself confess, I was not quite at ease. A wolf, with startling swiftness, can obliterate the daring of the boldest man. Its vast, penetrating yellow eyes captivate you, immobilizing you in a frozen eternity.

Let us go back to 1992, the year marking the wolf's return to our lands after an absence since 1937. A solitary creature by nature, the wolf travels great distances. The males, in particular, in search of new horizons, venture far to claim a place for themselves, away from already dominated territories.

Today, over a thousand of these beasts inhabit our lands, showing that the wolf is no longer confined to the mountains. It roams all over France, even approaching the gates of Paris.

Here is the depiction of this wild, untamed force, which coexists, ever elusive, with man.

A proactive vision unfolds. Boocle explores the future of advertising.

Picture the scene. New York, with its urban dynamism. A star of dance emerges. Amidst the traffic, she spins. A pirouette, a gesture. Grace and power staged.

Boocle steps into Bloch for a moment. Bloch, a pillar of elegance in classical dance. Stars adorned, feet fitted. From the Opera National de Paris to the New York City Ballet, each dancer shines in Bloch.

December, the month where magic reigns.

Boocle wishes you happy holidays. To illustrate its wishes, a unique tribute. A rather special staging: a pump of Christian Louboutin, preciously encased under a glass dome, guarded by a vigilant owl.

Happy holidays to all.

"Paul is free!" A declaration that echoes with the force of a sea call, issued by Sea Shepherd on this Tuesday, December 17.

Captain Paul Watson, the ardent defender of whales, finally sees the light after dark days in Greenland.

Denmark, in a gesture of clear-sightedness, has acquitted him, refusing his extradition to Japan.

He will now return to France, his adopted homeland, where his wife and two children await him.

But more importantly, he will resume his fight, a fight that goes beyond the simple preservation of the oceans to touch the very essence of our humanity and our quest for justice.

Ah, my dear explorers of this Monday. Here I am, back with an unexpected story. A story that, in its very essence, inspired our dear curator, Assya VAN GYSEL, to choose a fascinating theme for TEDxSaclay's Season 10: "Encounters and Serendipity."

Let's go back to 1557. Michele Tramezzino composes a Persian tale, titled "The Three Princes of Serendip," the ancient name for Sri Lanka. Three princes: Aladdin, Alaeddin, and Gian, sent on a journey to perfect their education. A journey full of coincidences, happy accidents, and chance encounters. Serendipity in its purest form.

On the edge of a desert, a distressed camel driver. He has lost his camel. The princes listen. They have never seen the animal, yet they describe it with astonishing precision. The eldest notes the grass eaten only on the left side. He concludes that the camel is blind in its right eye. The youngest observes chewed-up grass and deduces a missing tooth. The youngest, studying the footprint, notices a less-marked paw. The camel is limping, that’s certain.

The camel driver is impressed. King Behram, however, is suspicious. He accuses the princes of stealing the animal. The suspense rises. An injustice looms. But then a traveler appears. He confirms having crossed paths with the wandering camel, clearing the three brothers of suspicion. The king, astounded, grants them respect, wealth, and glory.

The lesson is clear. A coincidence, an encounter, a deduction. Serendipity. This strange alchemy between human intelligence and chance. Opening your eyes, daring to look, understanding. And suddenly, everything can shift toward the better.

The adventures of these princes continue to inspire. They remind us that chance, when harnessed, can transform our lives and societies. And this Season 10, with its theme of "Encounters and Serendipity," invites us to embrace this subtle art of the unexpected detour.

Who knows what other stories of fortuitous encounters await us?

Clic here for learn more about the Call for Ideas

Clic here for submit your application - talks in english accepted

The wait is finally over. It now rests on my bedside table. Yuval Noah Harari's latest work, titled "Nexus," is now in my hands.

I still recall the excitement stirred by "Homo Deus," a vision of our future intertwined with technology, examined in every detail. Since then, I've dived headfirst into artificial intelligence from the very launch of GPT.

The possibilities are staggering, as are the potential pitfalls. With "Nexus," the penetrating gaze of this exceptional author promises to provide me with new keys to our future.

Eagerly to be continued.

The representation of the world, its inhabitants, their customs, and beliefs is a tale as old as humanity itself. From the first cave paintings discovered in the caves of Neanderthals to the advent of artificial intelligence, the world of imagery has constantly evolved, reinventing itself.

But let's focus for a moment. In 1835, Daguerre laid the groundwork with his daguerreotype. A revolutionary process, fixing the positive image in the darkroom on a copper plate coated with silver, developed in iodine vapors. It was the dawn of photography, a new era for capturing the ephemeral and etching it into eternity.

Then, a little later, in 1891, Edison & Dickson gave birth to the Kinetograph and the Kinetoscope, inspiring the Lumière brothers for their Cinematograph in 1895. It was the emergence of cinema, capturing hearts across the planet, immortalizing not just an instant, but a true moment.

Finally, modestly, I bring my own contribution. Boocle was born. Imagined in 2015 and patented in 2016, this revolutionary invention offers a simple game: transforming a linear film into a perfect circular loop. A new medium, like photography and cinema before it, offering a vast field of perspectives where the image merges with time, creating a timeless capsule of balance between the instant and the moment.

In the urban jungle of Paris, under its often gray sky. Today's mission, sent by 160g magazine: to capture the essence of chic urban sportswear.

The goal? Transform my friend Smith Vanders into a contemporary icon.

A hairstylist, armed with talent, wove long, white braids into her hair, creating striking contrasts.

The stylist draped her in urban armor, while the makeup artist accentuated her androgynous features, adding to the mystery.

We headed to the 13th district, where Paris turns modern with clean lines. Our backdrop? A basketball court, framed by fences, as if suspended in time.

Here we are again on the stage of illusions, where shadows and lights intertwine in a ceaseless ballet.

Today, Chloé steps forward, wrapped in mystery. On her lips, a MAC red, blazing like a summer sunset. A shade that seems to capture every gaze, every flicker of light.

It's more than a color, it's a heartbeat. A vibrant pulse that resonates with the promise of an unforgettable evening.

Between shadow and light, she reveals the power of a timeless red.

The new "MadMax" saga storms, directed by Georges Miller, onto CANAL+, offering an unmissable spectacle. Dive into the heart of Furiosa's epic journey on Fury Road, from her brutal abduction to her triumphant rise.

Carved from the bedrock of apocalypse, this saga transports us to barren wastelands where every day is a battle for survival.

MadMax's world is a stage of relentless wars, a parched land where water, food, oil, and gunpowder are as scarce as they are precious. In this hostile environment, humanity is reduced to remorseless scavengers.

Amidst this chaos stands a heroine: Furiosa. But why discuss her story in "Tuesday Ecology"? The answer lies in a closely guarded secret: a seed, hidden in her hair, a memento of an oasis from her childhood, now a lost place.

Abducted by Dementus, who subjects her to the worst torments, she harbors a visceral rage. The rage to survive, to avenge, to restore the world as she knew it.

In a final act of rebellion, instead of ending the life of Dementus who was at her mercy, she chooses a more creative and cruel revenge.

Rumor has it, she would condemn him to be slowly devoured by a tree, thereby turning her tormentor into a source of new life.

The scholars of his time knew the Earth was round, but Columbus, ah! He underestimated its circumference. He thought, in just a few weeks, he would brush against the spices of Asia. But no, he expanded our world with an entirely new continent.

What a breathtaking conclusion! The mere mention of this ending sends shivers down the spine...

And here we are, on this Monday, open to the adventure of the Mondays of exploration. The theme of the year, my dear readers, what a puzzle! "Encounters and Serendipity." What does that mean?

Together, we will unfold the thread of these discoveries, these encounters, these upheavals that have reshaped the world, often unexpectedly, often by chance.

Who better to kick off this series than the ultimate navigator, the audacious, the unsuspected... Christopher Columbus. Ah! That name resonates with the echoes of great discoveries. Discoverer of the Americas, yes, we’re talking about him. Who else can claim to have revealed an entire continent to the world? Few, very few.

But why talk about serendipity here? Imagine... Columbus was looking for a new route to the Indies. Not through the tumultuous Cape of Good Hope, no. But across the Atlantic Ocean, a bold bet, a challenge to the vast blue expanse.

And what a surprise it was, my friends...

He was seeking a route to the East and discovered a new world to the West. That’s the essence of serendipity. An unknown continent revealed before the astonished eyes of our navigator and his crew.

At the time, who would have thought to find a new world between Europe and Asia? Columbus himself had no doubt: by sailing west, he would reach Asia. The Bahamas, Cuba, Hispaniola—he approached them convinced he had reached the Indies. Hence the name "Indians" for the inhabitants.

The scholars of his time knew the Earth was round, but Columbus, ah! He underestimated its circumference. He thought, in just a few weeks, he would brush against the spices of Asia. But no, he expanded our world with an entirely new continent.

The encounter between Europeans and the indigenous peoples? An unprecedented exchange. The Columbian Exchange. Plants, animals, and cultures crossing the oceans. But, beware, this story has its dark side. Devastating diseases, introduced unwittingly, wreaked havoc among the indigenous peoples.

What upheaval followed this discovery! The dawn of the modern era, the birth of globalization. The European economy boosted by the gold and silver from the New World. Political maps redrawn by conquest and colonization. Sciences enriched by discoveries of new horizons.

Ladies and gentlemen, here is our first story of serendipity, a story that shows how a simple stroke of chance and curiosity can redefine the world. What an adventure, what suspense!

This is where our call for ideas begins. Who knows what other stories of fortuitous encounters await us?

Clic here for learn more about the Call for Ideas

Clic here for submit your application - talks in english accepted

Birth, growth, maturity, decline, death... Life, in its deepest essence, is a cycle, a loop that starts and ends in the same way. It envelops the universal experience of existence in its embrace.

In biology, the prevalence of these cycles is undeniable, manifesting both in the life cycle and those of organisms. As well as in more complex processes such as those of water or carbon. These ecological loops, true pillars of Earth's perpetuity, are crucial for maintaining ecosystem balance and the continuation of life.

Nietzsche, with his characteristic insight, reminds us that each loop is an opportunity for growth, understanding, and learning. Renowned philosophers such as Spinoza and Leibniz have explored these concepts, debating eternal recurrence and predestination through the prism of infinite cycles.

Have you ever taken the time to consider the multitude of cycles that repeat in our own existence? The changing seasons, the day following night, the beating of our hearts...

In the field of technology as well, the importance of loops is undeniable. Grace Hopper once stated: "Computing introduces the logic of loops, a fundamental concept to multiply our capabilities."

And cinema, this art of the visual and temporal, where, according to Christopher Nolan, each moment is simultaneously past, present, and future, caught in an endless loop.

Economics is full of cycles, including phases of expansion and recession, which hold a central place in financial planning and economic policies.

In literature, themes of repetition and eternal return are frequently explored, illustrated by works such as Thomas Mann's "The Magic Mountain" or Gabriel Garcia Marquez's "One Hundred Years of Solitude". Where they narrate the recurrences of family stories through the cycles of life.

Music compositions often reflect cycles, musical loops that invite us to an endless dance.

What if we thought like extraterrestrials? In "Arrival", Denis Villeneuve imagines a civilization that perceives time not linearly, but circularly, where language establishes that the beginning is the end.

Boocle believes in the beauty of perfect loops. Thanks to its unique algorithm that creates videos that loop without interruption, capturing the magic of cycles in every pixel.

In a night lit by spotlights, Marseille awakens. The arena vibrates.

In the ring, two fighters. Their lives are at stake, three decisive rounds. All strikes are allowed, no exceptions. Only one will remain for what comes next.

This is not English boxing, this is K1. Kicks, ground holds. The fight blends arts, from Muay Thai to wrestling.

The evening spans multiple matches. To win is to advance. Survive to the final? Only the toughest make it.

A photographic experience provided by WARE, this sports magazine connected to WAD.

Every month, it sent me to explore extreme sports around the world.

Silence. She cleaves the air. Naked. Wild. Untamable.

Her steel mane glistens under the nocturnal orb. She leaps, light. Barely grazing the lunar surface. A cosmic ballet unfolds.

There she goes, launching. Towards infinity. Towards the beyond. The Model Z. The result of a collaboration between Porsche AG and Tesla steed of modern times. She doesn't neigh. She purrs. Electric. Powerful. Free.

Two thousand kilometers. A single charge. The horizon is no longer a border. It's an invitation. A challenge. A promise.

She caresses the celestial vault. Brushes the stars. Surpasses them. Faster than light. Softer than a breeze.

Harmony. Longevity. Words etched in her aluminum DNA. She doesn't pollute. She purifies. She doesn't destroy. She preserves.

Your lunar carriage awaits. Ready to conquer the universe. To push the limits. To achieve the impossible.

Dare. Dream. Travel. Without limit. Without remorse. Without return.

The Model Z. Your passport to eternity.

Perhaps you haven’t noticed, but Boocle… it’s a feminine name. And that’s no coincidence. Why? Because in communication, it’s women who lead the way. Subtle, powerful, they shape, guide, influence. You know, I’m not a woman. That’s clear. But… and yet… I claim my share of femininity.

I grew up in a family where women weren’t just present, they led, they decided. As I grew, I learned to see them differently. Not as objects, but as icons, models. An ideal that needed to be illuminated. My past as a fashion photographer only deepened this conviction: to elevate women, to make them heroines. Not frozen in time, but alive, powerful, free. A living photo-novel. But let’s get back to the point.

Boocle… a feminine name. And today, Boocle proclaims it loud and clear. It’s the siren, the ultimate symbol of femininity, that takes center stage. She embodies beauty, depth, strength. She crosses oceans, reveals herself, and calls out to us.

Can you feel the wave? It’s coming.

Ah, my friends! What a fabulous odyssey this journey to the ends of the Earth has been! A majestic promontory rose before us, bearing a name that stirs the soul: the Cape of Good Hope. What a grandiose theater offered by Mother Nature!

Imagine a sanctuary where flora reigns supreme, where each step must be measured so as not to disturb the vegetal carpet. One wanders as if in a living art gallery, eyes wide open, spirit in turmoil.

What a masterful canvas! A masterpiece signed by the hand of our universal mother, this prodigal artist who never ceases to dazzle us. We contemplate, we absorb, we commune with this raw and wild beauty.

This is what travel is all about: opening oneself to the unknown, allowing oneself to be overwhelmed, being reborn at every turn of the path. Long live adventure, long live discovery, long live life!

It was one of those days when the sun gently caresses your skin, and the wind whispers, light as a feather. With Natacha Mojaisky, a gypsy from the Southwest, we had set off towards a lake I’m so fond of. There, between flashes of light, this image emerged from my camera, as if by magic.

Natacha… beyond her artistic talents, she’s a dancer. She knows how to make her body speak, how to evoke emotions with just a gesture. That day, she wore a little red dress. It floated around her, soft and airy, like a water lily dancing to the rhythm of the wind.

Then, I had this idea. I asked her to become a plant, to raise her arms to the sky, as if she were reaching for the warmth of the sun. It came to me from a film, from a scene… A theatre class. Yvan Attal, clumsy, mimicking a green plant unfurling, seeking the light, in "My Wife is an Actress. That’s what we’re made of. Fragments, influences, flashes from elsewhere. Nothing truly comes from nothing.

To celebrate the upcoming autumn equinox, Boocle unveils an artistic vision of the fictional campaign "United Contrast of Valhalla," a tribute to diversity.

This brand draws its inspiration from those subtle nuances, those little "je ne sais quoi" moments that shift how we see the world, transforming our perceptions. When our perspectives meet and merge, they create a richer, more complex, more vibrant world.

Like in a timeless fable where the bull and the horse stand, this campaign portrays a subtle dance between them. Different in appearance, perhaps even opposites, yet each carries lessons to share with the other.

Just like the protagonists of this modern fable, United Contrast of Valhalla invites us to look at the world with curiosity instead of rejection, to embrace nuance where others may only see contrast.

Let yourself be carried away by an enchanting jazz melody accompanying this poetic reflection.

An ode to childhood. Those suspended moments, frozen in memory, like bursts of light. Memories that embrace us, captured in a time capsule. A flash, a reminiscence.

Here, everything is clear:

A video loop becomes a still image, a photograph. Innocence is etched into it. A second becomes eternal, revealing the very essence of the memory.

And you, what moments from your childhood remain etched, like they were printed on glossy paper?

AI, this promising siren. It sings melodies of optimization, breathes airs of sobriety, for our resources that, sadly, melt in plain sight.

Ah, this intelligence could, in theory, eliminate wastage. Imagine a world where only the necessary is produced, where every resource is used with almost divine precision. But here's the catch, AI also has its flaws. Before claiming to solve our crises, shouldn't it stop contributing to them?

Faced with its global expansion, a question arises: Can our resources keep up with this frantic pace?

No, AI alone is not the solution. Our brains, with all their finesse, remain indispensable. Fortunately for us. Because it's by marrying human intelligence with an environmentally respectful AI that true solutions will emerge. Why oppose them?

When they can so beautifully complement each other?

Ah, this character. Powerful. Immense. Visionary, some would say. Unmissable, for sure: Bill Gates.

But what stands out is this relentless drive to "give." To give for healing, educating, nourishing. To keep giving, tirelessly, with an almost disconcerting obsession for a world in pain.

With a nearly nonchalant gesture, the Bill & Melinda Gates Foundation distributes, and then the numbers appear, unwavering: 71 billion dollars. Yes, billion. Of which 59 come directly from him.

From his pockets, from his empire.

Because there are always skeptics. The higher you rise, the louder the criticism. Inevitable. No matter.

Agriculture? He dives in there, too, with open arms. It's the small farmer he cares about, the one who struggles, the one forgotten. He invests, he bets on biodiversity. Fighting malnutrition through the diversity of crops. Nothing less.

And education? Ah, a vast undertaking. Multiple projects, here and abroad, investments in technology to open minds. Always further. Always higher.

Then, the ultimate challenge: climate. Again, him. A fund for clean energy, a race against time to capture carbon.

All of this, without forgetting the numerous humanitarian organizations he generously supports.

We try to quantify, but the math is futile. A good half of his fortune, already. Perhaps more. The commitment is solemn, total: give. Give until the last breath, or almost.

And yet, he never stops questioning. Perhaps that is his genius. This ability to self-reflect, to rethink everything. Disinformation, artificial intelligence, this world changing at a frightening speed.

He, a major shareholder, a key player in this technological revolution, dares to ask: are we ready for the age of AI? He doubts. He anticipates. Wise and worried, both at once.

In the CNBC article, take a look at his concerns about disinformation and click here.

For those who prefer watching rather than reading, a documentary is coming. "What's Next?" on Netflix. Starting September 18, 2024.

For some time now, a short film script, crafted in collaboration with Jean Alain Laban, has been lying patiently in my drawer. Its title is "Paganus".

Here is a snippet of this tale:

On a mundane morning, a woman bids farewell to her children before heading to work. Along her way, she undergoes a brutal assault and is swept into a nightmarish reality. She finds herself in a locked room with two other individuals, quickly revealing a professional connection: they are all business leaders.

But the ordinary ends here. Deep-seated secrets begin to surface, creating a tangible climate of uncertainty. One stubbornly refuses to sit on the leather couches present in their confined space. Another declares a strange aversion to water, hydrating only with the tomato sauce that accompanies the provided freeze-dried pasta. And the last one refuses to eat the paws, claiming to be allergic to glucose. Bars on the window unveil a quiet farmyard, a striking contrast to the mounting tension inside the room. Everything is watched, every moment captured by hidden cameras.

And as the days go by, a dramatic deterioration in their conditions starts to unfold. Severe allergy symptoms appear on one of them, incessantly scratching in frenzied agitation. The suffering becomes tangible, despair sets in. Dehydration looms for the one who consumes only the tomato sauce, an insufficient substitute for water. And the last one, she is nearly consumed by hunger, experiencing abominable stomach cramps.

The tension reaches its peak, fueled by unspoken secrets and a growing fear of what comes next. An electric atmosphere, shocking revelations, and a climax promising to leave the audience speechless.

I will stop here, to maintain the suspense and avoid spoiling it before even realizing it.

This project, although detached from Boocle, is a creative escapade, a means to explore new artistic frontiers. With the advancements in generative AI, the time might have come to unearth this story from the drawer to bring it to light.

Let's take a moment, no more. Just the time for a coffee, a moment to contemplate the vertigo. Deepfake.

A word that shakes certainties. Yesterday, it was a game for insiders, an esoteric art reserved for those who could handle powerful computers. Today, everything has changed. Who do we thank? AI.

Yes, the same AI that gives us instant answers, delivers pizzas, and false faces. Deepfake is now within anyone’s reach, with no effort, no contact. All it takes is an app. Even live, truth and lies now blend in real time.

So? Let’s be cautious. Emails, phone calls used to be unreliable for identifying people, and now even the image betrays us. Saint Thomas, don't lose your way with words, but someone has stolen your skepticism!

Now, disinformation is no longer a weapon for the few. No. It’s here, everywhere, accessible to all. One click, a fake video, and reality becomes fiction. Who do we trust? Distinguishing the real from the fake is almost a miracle.

The solution? It’s not in our hands. It’s up to the engineers, the inventors to act. Technology, once again, must offer an antidote to this new Pandora’s box.

If I had the resources, I would have already launched a project: an unbreakable blockchain marker. Engraved in the flesh of metadata, impossible to falsify, it would finally tell the truth.

Some are trying. Look at LinkedIn. They’ve launched a tool to mark AI-generated photos. Three seconds. That’s all it took me to bypass it. A screenshot, and poof, it’s gone. It’s laughable, ridiculous.

So, to anyone bold enough to seize this idea, good luck. The world needs you.

In this video, a deepfake of Morgan Freeman, full of wisdom, as always. But don't be fooled... it's just a pale imitation.

Flash back. Ah, what an exquisite call! edouard pellicci, the artistic director at Office voyage and also my accomplice in the industry, proposed a fashion series in Monaco.

A dream weekend. Who could say no? Nell Rebowe, the redhead model turned neuroscientist, was our target for this casting. Beauty and intelligence combined, what a spectacle! We thus assembled our team, loaded the truck with cinematic projectors, and took our flight. Monaco was waiting for us.

Our mission? To celebrate the grandeur of the Monte-Carlo Société des Bains de Mer through my lens.

Among the captured shots, one particularly captivating photo was taken at the Le Louis XV - Alain Ducasse restaurant.

Picture the scene: our model surrounded by employees joyfully participating in the setup. But take a good look at this photograph. Nell seems slightly annoyed. While the men chat, she critically observes the stool being used as a seat. A detail, a subtle message, perhaps a veiled critique? One image, several possible interpretations.

Therefore, I invite you, whenever you behold a photograph, a movie, a painting, a sculpture, to search for the hidden message. Often, a double meaning is intricately woven into it. It’s an art in itself to convey messages, as the viewer loves to discover them on their own to fully embrace them.

Advertising is transforming, adapting, and evolving relentlessly. It's a matter of survival.

Why? Because capturing an audience's attention has become an imperative. Let's face it, who still listens to ads during the breaks in their favorite movie? No one.

The reason is simple: too often, advertising merely presents an idealized product. Cheaper, more effective, better than all its competitors. Essentially, a chimera that leaves us indifferent.

But let us observe an evolution, a subtle transformation. Take, for example, Steve Jobs, a visionary who recognized the need for change. Consider Apple's "Think Different".

A promotional film that spans several minutes, featuring geniuses who have turned our world on its head. These icons of innovation, often on the fringes, are intuitive, guided by their emotions. And, at the end of this film, Apple hints at this idea: these extraordinary personalities probably used a Mac. It's emotion, not deceit, that builds the connection.

Boocle embraces this same philosophy by focusing on storytelling and genuine values. Deceiving the consumer? Obsolete. What Boocle aims to establish is a robust emotional connection, one that encourages purchase through identification.

However, this approach is based on trust. Betrayed trust transforms into resentment, making reconciliation difficult.

Boocle's scope includes sectors such as art, cinema, luxury, and all eco-responsible companies. Thus, every eco-responsible company is elevated to elite status.

Simply because they fully deserve it.

Allow me to offer you an undeniable, inescapable observation. For the past few decades, we’ve been witnessing a downpour of images, an endless repetition, the tired beating of an old drum in cinema, series, and even those famed musicals. A recipe works once? Then why not reheat it again, and again, and again? Sure, it’s lukewarm, it’s bland, but it’s enough to line pockets, isn’t it?

And innovation? Well, it stays stranded by the roadside, like a lost dog. We find ourselves stuck in a space that refuses to evolve, clinging to the comfort of safety. But come on, humanity, what are we here for? We want to be surprised! To discover, to feel the thrill of something new, something we’ve never seen before. The problem? Producers, they play it safe. No dashboard, no algorithm can predict the success of the unknown. So they bet on what’s already been done.

And yet... When a producer, just one, dares to throw their heart into the ring, to take that reckless risk and bet on a new idea, everything changes. They’re no longer just filling a cash register, they’re carving their name into history. Yes, healthy competition has always sparked the wildest, most brilliant ideas. But when the reins of creativity are held by a small circle, the music becomes deaf, it suffocates, it withers.

That’s why we must celebrate the independents, the new faces, the young creators who haven’t yet been swallowed by the machine. These artists, these talents, still little-known, who shine with brilliance but lack the means to show it. It’s up to us, up to you, to give them the space they deserve, to push them into the spotlight so that creativity can regain its freshness, so it can continue to nourish us, to inspire us.

Because in the end, all of this, this battle for innovation, for boldness, feeds our own imagination.

Action! Grab that curiosity burning inside you, sink your teeth into it, and never stop!

To discover more, clic here for read the IHE article.

A nostalgic Sunday. A film shot some time ago.

Jazz in the background. A stunning woman. Delicate lingerie. A mirror capturing it all.

A story written by Benjamin Armand.
Directed by me.

A memory that lingers.

I've uncovered a rare gem, a pearl of the web, and I just couldn’t keep it to myself.

This isn't just any video: imagine an unexpected appearance by our timeless icon... or at least, a version of them.

A mysterious nod to TEDx, somewhere between Montreal, Toronto... or perhaps elsewhere.

But be careful.

Don’t watch it until the end. Because, as you know, "this video will self-destruct in five seconds."

Tick, tock...

Paris-Saclay, my friends, is a bit more than Europe's largest innovation hub. It's a crossroads where the future, innovation, and humanity intertwine. There, architecture is not just stone, but the reflection of our aspirations. A healthier, more sustainable future is being outlined. Ah, what a time to be alive!

It was an extraordinary day. The Earth had donned its finest cloak, a dazzling snow that enhanced everything it touched.

So, I reached out to a model friend. We headed to a Parisian press office to select some outfits. Camera in hand, we made our way to a country equestrian center.

She mounted the horse, bareback, in a state of absolute purity. The horse began to move, with the thick snow beneath its hooves. And suddenly, it stumbled. The image emerged, raw and striking.

I treasure this photo for several reasons. First, because of my deep connection with horses. As a former rider, I've experienced competitions and intense emotions. A profound bond has formed with these noble creatures. But what touches me most is the meaning of this image. It embodies freedom. The horse unrestrained, the pristine meadow, the woman bareback.

And in that misstep, that fragility. There is a poignant truth: freedom sometimes comes at the cost of one's own desires, but it is priceless. Freedom, no matter what.

And you, what would you be willing to sacrifice or conquer to preserve your own?

Imagine yourself immersed in a universe where virtual reality is no longer just a technological fantasy, but a true odyssey.

Yes, an odyssey. Because Boocle is just that: an endless journey through the labyrinth of imagination. While others are content with setting up barriers, Boocle shatters them.

You know that abrupt ending, the infamous "black screen" that suddenly pulls you out of a wondrous world? Well, Boocle has decided to erase it. No more doors closing. No more "the party's over, go home." Here, the adventure never ends.

But Boocle's brilliance doesn't stop there. There's this crucial concept: freedom. Yes, freedom with a capital F. Who wants to be directed, forced to look where they’re told? Not you, that's for sure.

Boocle understood that. So, it reinvents VR.

Gone are the linear experiences that dictate where you should look. Now, everything is circular. A loop in front, a loop to the left, another to the right, and even one behind you.

Wherever you set your gaze, the world responds. At your own pace. You decide the storyline. You piece together the puzzle. And what a satisfaction it is to finally see the big picture, the one only the curious can discover.

That’s Boocle. A technology that's infinite, boundless. A technology that inspires as much as it may intimidate. And perhaps that’s why it fascinates so much...

Ready for an endless experience?

Today is the first day back. The holidays are already a memory, a mirage in the rearview mirror.

But the routine of work and sleep? No, thank you! Let’s refuse the monotony and open our eyes to what makes our souls come alive: culture, art, music. Here’s a selection of this moment’s must-see events.

Let’s start with a genius, a man of many talents: Leonardo da Vinci. Yes, we know him for the Mona Lisa, for his crazy inventions... But did you know he was also a creator of perfumes? Yes, you read that right. The exhibition "Leonardo da Vinci and the Perfumes of the Renaissance" awaits you at the Château du Clos Lucé, in Amboise. A sensory journey into the heart of the Renaissance, where we discover the secrets of this universal master, particularly through his unique relationship with his mother, Caterina. Intriguing, isn’t it?

Next, let’s cross the Channel. In London, at the BFI Southbank, discover the exhibition "LAIKA: Frame x Frame." LAIKA, the name surely resonates with fans of stop-motion animation. Coraline, ParaNorman, ring any bells? This exhibition takes you behind the scenes of creation. You can almost touch the handcrafted magic of animated cinema, where every detail, every movement is sculpted with love and precision.

Then, let’s head to the Carpathians. Beware of Dracula! Just kidding, but let’s head to Romania for "Jazz in the Park." Picture yourself in the Ethnographic Park of Transylvania, under the trees, listening to jazz, surrounded by only 7,000 people per day. An intimate, almost family-like atmosphere. This festival is a little gem, recognized as one of the best in Europe. 40 jazz bands to satisfy every ear.

And that’s not all. Rotterdam hosts "All Caps," an explosive street art festival. Venice opens the doors to its prestigious Film Festival. The Lord of the Rings returns with The Rings of Power. And Nick Cave & the Bad Seeds captivate us with Wild God.

For more, check out here the article.

So, leave the daily grind behind, dive into culture, and live fully.

Ah, my friends, what an adventure that of Paris-Saclay! Ah yes, what a spectacle... We, the curious, enamored of tangible beauty as much as that which is hidden. Here is an invitation to don helmets, not for war, but for exploration.

Paris-Saclay, our French beacon of innovation, unveils its splendor. Since 2006, on these 7,700 hectares, audacious constructions rise, a nest of illustrious schools, genius laboratories, incubators of tomorrow, and startups of the future.

Let's see, through the prism of three jewels, the soul of our builders.

The CentraleSupélec School, first, enigma clad in black by Gigon/Guyer, opens up to us, warmly. At its heart beats the Diagonale, a vein where serendipity comes to life. Ah, beautiful and fertile chance! There, minds meet, warm up, complement each other. A temple dedicated to humanity, yes.

Then, the sanctuary of Danone, erected by Arte Charpentier. This international research center consists of a courtyard, like a Roman forum. It invites gathering, exchange, and sharing. The floors rise around, majestic, accompanied by a glass elevator, as if to reach the skies. Here, the conversation rises, intimate or plural, cradled by the warmth of wood. An anthem to humanism.

Finally, the Lumen library, masterpiece by Beaudouin Architects. Light, space, matter, all contribute to well-being. Students, innovators, all come together for sharing, reflection. A cocoon where the spirit soars, nourishes, rests.

Paris-Saclay, my friends, is a bit more than Europe's largest innovation hub. It's a crossroads where the future, innovation, and humanity intertwine. There, architecture is not just stone, but the reflection of our aspirations. A healthier, more sustainable future is being outlined. Ah, what a time to be alive!

Which architectural innovation in Paris-Saclay inspires you the most and why? What role do you think architecture can play in fostering intercommunity collaboration?

Linear film created in collaboration with Laurence Gras and Boocle

Music by Boocle

Gentle spring afternoon. A grand old house, not far from Paris, in Maisons-Laffitte. An old lady, marked by time, her weathered walls lending her a singular, almost melancholic beauty.

There, I photographed Lou de Laâge and Joséphine Japy, rising stars on the eve of the release of "Respire," Mélanie Laurent’s film. I remember the subtlety of their talent, a beauty both fragile and powerful, with eyes that revealed a deep, soulful presence. Already, they were great.

For Joséphine, a flower in her hand, delicately placed in the shaded garden. It suited her like a poem. Lou wore a Jacquard sweater, adorned with flowers, again. Each photograph held meaning. Not their nationality, but their essence. These women, so strong, so unique.

Women... They have shaped my decisions, guided my battles, inspired my ideas. They are the origin, the echo of all that matters. I owe them everything. Let those who understand, understand: every woman deserves a flower in her hand. Man, on the other hand, exhausts himself with conquest, domination, proving his strength.

But only women know how to bring peace, through love, patience, and that intimate connection with life that only they carry within them. They know how to preserve what man, often, only knows how to risk.

La Griffe Orphée revisits its iconic pearl and jersey dress.

Under the magical hands of artisans, in the shadows of the ateliers, the enchanting echo of Orpheus's lyre guides every movement.

The nymph emerges, mysterious, from the turbulent waters, adorned in this masterpiece that captures light from dawn till dusk.

But beware, gazing too long might captivate you, leaving you frozen in absolute ecstasy.

Made by LAB Boocle AI - Endless Loop Polaroid Room 20/25.

Here is a Boocle concept designed to showcase a diamond necklace. The White Swan necklace, from the prestigious Aurora Diamonds.

The idea is simple, pure, like a whisper. The necklace, encircled by a glass display, seems to float in the ether[1].

From a distance, the glass panels come alive, transforming into screens that reveal the campaign celebrating this jewel.

The customer watches, curious, captivated by this Boocle's campaign. Then, slowly, they move closer. With each step, the images fade, giving way to silence.

The glass becomes glass again. The necklace appears, alone, bathed in soft, delicate light.

It is an experience. An invitation to immerse oneself in a dream. The necklace, hidden, reveals itself to those who dare to approach, like a secret finally shared.

An intimate encounter, where art and beauty intertwine, where Aurora weaves a deep connection with its admirers[2].

Ah, Paris, the Marais. That neighborhood where you wander, where the terraces chatter, where the streets whisper secrets at every corner.

When I was young, I’d lose myself there willingly, drawn in by the buzz of the bars and the stylish boutiques. One day, by chance, I walked into a shop like no other. It’s gone now, sadly, but that encounter remains etched in my memory.

The owner, a sort of craftsman-magician, shows me a coat. And there, right before my astonished eyes, he cuts open a leather button. Inside, to my surprise: a piece of cardboard.

Yes, cardboard. Stunned, I asked why on earth such a modest, fragile material was at the heart of a button. Calmly, almost proudly, he explained: it’s so the button wears out faster.

A strategy. Planned obsolescence, you see?

An unassailable logic: build something too solid, and you doom commerce to bankruptcy. Things have to break, to wear out. That’s the game, isn’t it?

But today, the rules have changed. We’ve realized that planned obsolescence is madness. Yet, the economy can’t afford to falter. Financial crisis looms. And when crisis strikes, ecological ambitions fade.

You don’t save the planet on an empty stomach.

So, the solution? It’s already here. A new model is emerging, quietly but powerfully: leasing. We no longer own, we rent. And with that, everything shifts. There’s no need to produce disposable goods anymore, no. We need things that last, that endure. Objects that stand the test of time, that don’t crumble at the first sign of wear.

And then, there’s that other issue: spare parts. They become impossible to find after a few years, we all know the story. But with leasing, the incentive reverses. Repairing becomes the new mantra. It’s cheaper, and it builds loyalty.

You might say, “But repairing costs a fortune, doesn’t it?” True, today. Because we’ve designed our products to be unrepairable. But imagine if, from the start, we thought differently? Objects designed like puzzles, where every part can be replaced, updated, upgraded. A continuous evolution, keeping pace with technological advances.

It’s all a matter of perspective, in the end.

Today, I want to tell you about an artist who has deeply captured my attention. His name? Tom Deninger. A creator who transforms what others would discard without a second thought. A visionary.

With a doll’s head, scraps of plastic, and a simple button, he crafts trompe-l’œil that move you. Unexpected beauty emerges from the ordinary. From the landfill, he extracts poetry.

Each piece is an invitation. To reflect. To reconsider how we consume. We discard, he elevates. He proves that an object, even damaged, can be reborn. That matter, in the end, never truly dies.

Deninger poses an essential question: what if we consumed differently?

His art is born from a sharp gaze, honed by travels across the world. He celebrates frugality. Ingenuity.

A direct echo to Cuba, where I witnessed skilled hands repair, preserve. There, old Dodges still ran, chandeliers still sparkled, empty lighters found new life.

Tom Deninger makes us think. And if you want to see more, just clic here.

Explorers, our quest to unveil the shadow and light of the unknown is now. Let us arm ourselves with our radiotelescope to probe space in order to decipher the links between the visible and the invisible. Together, let's scrutinize the stars in search of extraterrestrial life.

This fascination for the other, for what lies beyond, has ceaselessly animated the scientific community. A quest for universal understanding, to decipher our own existence in the immensity of the cosmos. It's an exploration of biological diversity, an attempt to grasp the fundamental differences between life on Earth and potentially elsewhere. And above all, trying to elucidate the greatest mystery, the origin of life, which remains to be revealed.

Faced with the immensity of the universe, the idea that we are alone defies reason. Testimonies, by the thousands, emerge from all over the world, from civilians as well as military, enriching the file of the inexplicable.

In 1977, a bold move: the Voyager 1 and Voyager 2 probes carry a message intended for possible beings from other worlds. A golden disc presents man and woman, 116 images of our Earth, sounds of our nature, and the music of our geniuses, Bach, Beethoven, Mozart. These ambassadors have today crossed 24 billion kilometers through the cosmos.

On October 30, 1938, Orson Welles plays with the collective imagination, simulating an extraterrestrial invasion. Panic seizes the population, illustrating our complex relationship with the idea of extraterrestrials.

We imagine them as blue humanoids, with a voluminous head, large black eyes without eyelids, three fingers on each hand. What if, upon closer scrutiny, we considered an alternative theory?

Human evolution, from our common ancestor with the monkey to homo sapiens, shows constant adaptation. Our appearance refines, our limbs change, our body hair slowly disappears. If this evolution continues, perhaps the image of the extraterrestrial that we project is nothing but a distant projection of ourselves?

Humans of the future having traveled through space and time, having taken a black hole with their spacecraft to meet their ancestors. Hairless, bald. Blue skin, a new color adaptation to live in space. More developed brains, having expanded their cranial boxes. Three fingers, enough to hold, touch, manipulate. Large black eyes, perfect against the glare, when these beings dance near the stars.

Could humanity, one day, master the depths of a black hole to venture through the meanders of space-time? If, in our current era, we could cross this threshold, would we choose to revisit our past, to correct the missteps that have led our quest for wisdom astray? What would we change if we had the power to do so?

Endless loop created by Boocle "patented technology"
Music created by Guillaume Calfati

Today, a delightful anecdote. I personally coded every single line of Boocle's website, by hand, with patience and a touch of madness. Out of pure curiosity, I entered it into a few online competitions, just to see if it could stand out among the giants.

And guess what? The first good news has arrived. Boocle's site has been selected.

So, if you think it has something unique, a little touch different from what you usually see, don't hesitate to give it a thumbs up on Web Guru. Perhaps, thanks to you, it will become the site of the day.

It's just here!

Frida Kahlo, ladies and gentlemen, is resurrected. Yes, you heard that right, seventy years after her death, she returns among us in a masterful exhibition in Mexico.

Ah, Mexico, a country that doesn't settle for the obvious, that digs where it hurts, where there's still a pulse. And here they present us with treasures, things never before revealed about this woman who transcends her time. Her letters, books annotated in her own hand, as if she's whispering in our ear. And then, her collections of folk art, pre-Hispanic art, photographs, even those taken by her father.

Can you imagine? An exhibition titled "A Place Full of Places: La Casa Azul." La Casa Azul, that blue house where she lived for thirty-six years. Yes, out of forty-seven years of life. Almost an entire life, really.

So, Frida… Frida Kahlo. We all know her for her work, of course, but it's her life that fascinates. This life marked by pain, by suffering. She turns all of that into art, into strength.

At six years old, she's struck by polio, and already, the body falters, the right leg weaker, thinner. And then, at eighteen, tragedy. That bus accident that breaks her, that literally shatters her. Fractures of the spine, the pelvis, the ribs. And there, you think, "How do you get up from that?"

Well, Frida, she turns it into a work of art. Just like that.

And then there's the body. This body that suffers, that gives birth to powerful paintings, paintings where the pain becomes almost palpable. The miscarriages, the blood, the intertwining roots, the fetuses. We're far from the smooth icon.

This is raw, visceral, this is Frida.

And what does she do with this broken body? She turns it into an icon. Not an icon of suffering, but of resistance. She fights for indigenous peoples, for women, for herself. She refuses to be reduced to an object of desire, she imposes herself. Frida Kahlo is singularity incarnate. An emotional force, a life transcended by art.

That's Frida, quite simply.

The values we attribute to ourselves, my friends, are as varied as human beings themselves. For some, they are measured by social success, hierarchical status, or accumulated wealth.

Others find their glory in the purr of a luxurious convertible, speeding along like an anthem to personal triumph. But there is a rarity, a few who believe that true value lies in the love one has for oneself.

Ah! The paradox of self-love! Why do we seek to be loved for who we are, when often, we love ourselves for what we possess or receive?

Today, personal value seems increasingly tied to possessions and achievements. This truth is unsettling. It reveals how our self-perception and self-esteem are corrupted by this paradox.

I love myself if I am accepted by others.
I accept myself if I am recognized.
I recognize myself if I am included.
I feel included if I possess, if I achieve, if I accomplish...

And so, we lose sight of the essence: true self-love does not reside in the ego or in possessions, but in the sincere love and respect we give ourselves. Cultivating this true love is a monumental challenge. How can we authentically love others if we do not love ourselves?

The questions are, in fact, quite simple:

Who are you?
What are your values?
At what cost would you abandon them?
Is there a price?
How do you live with yourself?
How do you treat others?

A new paradox emerges. If you are unloved, how can others see your true value? Some values will distance you from approval, as personal interests often overshadow the respect for simple and honest principles.

But in the end, does it really matter?

If you love yourself through trials and tribulations, you will find inner peace. And perhaps one day, those around you will come to love you for who you truly are, and not for what they hope you will become.

As an illustration, a photograph I took that will always remain a cherished memory.

A dark night. The rain drums down like muffled laughter. A joke. One of those that catches you off guard, leaves a bitter taste, a shiver down your spine. He crouches, a smile on his lips, almost mad. There, in the middle of the street, stand a pair of shoes. No, not shoes... a provocation.

But at its core, it's not just about aesthetics. It's a philosophy. Wabi-sabi. The art of imperfection. Finding beauty in what is incomplete, imperfect, fleeting. A Kintsugi bowl is no longer just a bowl. It becomes a story. A story of resilience, of rebirth. These golden veins, gleaming, are no longer scars. They are trophies. They testify to a life, a transformation. The wound is no longer hidden, it becomes a strength. A beautiful metaphor for life.

Jok' Air. In his image, of course.

A poisoned gift, left right outside his hotel. Who else but that nocturnal rodent, that hypocritical vigilante? Of course. He lets out a laugh, one that echoes, one that says it all.

The rain dances around him, feeding the chaos in his mind. A new idea, a new joke to set the night ablaze. His eyes glint with mischief as he whispers, barely audible, "Alright, old friend, you want to play? Let's play... my way."

The darkness is ready for a new joke, and this time, it'll be his.

Made by LAB Boocle AI

Imagine. The pencil in hand. That pencil scratching the paper. The blank sheet, waiting. I open my notebook, a Moskeline, of course. I trace a circle, two circles. First the heart, then the petals. A flower, yes, a simple flower. In its purest form.

That's what I wanted to create. That drawing, that rosace, that childhood sketch, revealed the essence of my technology. It had to be seen, drawn, felt to be understood. So that my patents could capture this concept, this almost mystical idea.

And then, childhood. Ah, childhood... Who hasn't drawn those rosaces on a sheet of paper, sitting at a table, tongue out in concentration? It's in that simple, almost instinctive gesture that the purest ideas are often born.

Children see the world with fresh eyes. They are not yet tainted by preconceived notions, by the shackles of society. They observe, they explore. With a precious, unspoiled innocence.

All artists know this. They cherish that childlike gaze. That gaze that pierces through appearances, that captures the essence. That drawing, that rosace, I only understood it much later.

One day, while delving into the history of symbols, I discovered something fascinating. The first time this shape appeared, it wasn't on a sheet of paper, no. It was on the temple of Osiris. Not a drawing, but a burn, engraved in the stone. The only trace that has endured through the centuries.

It's called the Flower of Life and sometimes she sings.

The art of Kintsugi, literally "golden joinery," embodies an ancient Japanese ritual where nothing is hidden. Everything is exposed, elevated. The breaks become paths of gold, wounds transformed into beauty. An object, a dish, a cup. Fragile, broken. But here's the thing, you don't throw it away. No. You repair it. And more than that, you transform it into a unique work of art, a visible, tangible story. Every crack, every fracture, adorned with precious lacquer mixed with gold powder. You don't conceal the accident, you magnify it.

But at its core, it's not just about aesthetics. It's a philosophy. Wabi-sabi. The art of imperfection. Finding beauty in what is incomplete, imperfect, fleeting. A Kintsugi bowl is no longer just a bowl. It becomes a story. A story of resilience, of rebirth. These golden veins, gleaming, are no longer scars. They are trophies. They testify to a life, a transformation. The wound is no longer hidden, it becomes a strength. A beautiful metaphor for life.

Every golden line tells a story. Of fragility, of strength, of beauty. Every repaired object becomes unique, precious. Inimitable. So, why throw away? Why not repair? Create art. Become the artist who, like a phoenix, transforms the accident into renewal. The unforeseen into power. This is the lesson of Kintsugi. Objects, like people, are not doomed to oblivion. They can be reborn. More beautiful. Stronger. Every flaw, every imperfection, becomes a treasure.

An unexpected strength. A testament to our own ability to heal, to grow, to reinvent ourselves.

They say clothes don’t make the man. But today, that phrase couldn’t be further from the truth. Sure, you can wear outfits that don’t reveal who you really are. But in the eyes of others, whether they’re experts or novices, clothes do make the man. They set the tone, they captivate. So if you want to see sparks in the eyes of those around you, you’d better be dressed in Yves Saint Laurent.

Luxury, once the domain of a discreet elite, is undergoing a bold transformation. It’s evolving to win over new hearts. Yes, luxury is broadening its appeal. It’s welcoming new members into its prestigious circle. Even in times of crisis, the power of "trading up", that irresistible desire to elevate oneself through purchase, remains strong!

We seek clothes that speak our language, that enhance our well-being, that stand the test of time, and that ease our connections. The practices of luxury are changing. Gone are the days of the condescending look from a salesperson that made the brand feel unreachable. The new mantra is clear: never underestimate the customer. Because while clothes may not always make the man, they can change everything once you step through that store’s door.

Curious to know more? Follow the guide and click here to check the Harvard Business Review article.

Hello Marion, my dear and beloved,

I hope you are doing well despite the distance currently between us. This morning, pressed for time, we couldn't discuss what's been troubling you. I know your flight to California to see your family has left you with mixed feelings.

I believe it's time to end this masquerade of guilt surrounding air travel. Instead of forcing people to follow unattainable paths, let's help them adopt greener alternatives. Hydrogen engines have been around as long as gasoline engines. Why aren't they more widespread? It's a matter of mentality, and it's time for that to change.

Instead of blaming each other, let's start by challenging the industrialists. Let's continue to travel, to live, to breathe, but with ecological means that science offers us. I hope that the hydrogen plane will soon be a reality, so you can travel without this sorrow.

I am here for you, for Marcel and Louise. I know you're fighting for them, for their future, through your ecological commitment. Let's not let criticisms and superficial judgments affect us. Let's focus on what really matters.

I may be less strong than you in facing these criticisms. That's one of the reasons why I admire you so much. You teach me something new every day.

I am proud of you and your work with Newtopia stories which, I hope, will give you even more strength in your ecological fight.

With all my love,
Guillaume Canet

Fictional letter*

During my career as a photographer, South Africa, especially Cape Town, has often been my playground.

Why there, you might ask? Well, in the ruthless world of fashion, timing is everything. Summer collections are shot in winter, winter collections in summer. Posing in a bikini at freezing temperatures? Quite a challenge.

But Cape Town offers two significant advantages: no time difference with France. You land, you're ready to work. And the seasons are reversed since the country is in the Southern Hemisphere.

The setting? Ah, the setting is magnificent. Beaches that mingle with the Cape of Good Hope, Table Mountain standing proud, the vast Blyde River Canyon, the dazzling Kruger Park, the Drakensberg mountains, the De Hoop desert with its white dunes, the tumultuous falls of Augrabies.

Add to this a favorable exchange rate that turns stays in starred hotels and gourmet dinners into real bargains. It's a paradise on earth, I assure you.

The photo attached? Taken from a loft near Cape Town, rented for a shooting. The view there was, I'll tell you, breathtaking.

P.S.: I took this shot with Scala film, a black & white E6 slide that had a magical result. Unfortunately, it is no longer produced today.

The world teeters. An uncertain destiny looms.

"L'an mil neuf cent nonante neuf sept mois, Du ciel viendra un grand Roy d'effrayeur. Ressusciter le grand Roy d'Angolmois, Avant après Mars regner par bonheur." — Nostradamus, Century X, Quatrain 72.

Thus spoke Nostradamus, a vibrant echo of forgotten truths through the ages. In a desperate effort to avert this dire future, Guillaume Canet, as Kronos, defies time and the elements, seeking to halt the furious race of the sun.

Will he manage to reverse the course of events? No one can tell. Viewers, caution is advised. And Gaia? Will she intervene in time? Uncertainty reigns. Prepare yourselves.

Coming soon to your theaters.

Yesterday, we had the privilege of witnessing an extraordinary evening. Imagine a scene where a thousand shooting stars rush at the speed of light. Ah, the Perseids! This dazzling celestial spectacle, among the most spectacular of the year. These stars, you see, are the lost children of comet 109P/Swift-Tuttle. Each year, our daring Earth dives through this cosmic cloud of debris, offering this luminous ballet as particles ignite our atmosphere.

In the past, these fleeting lights were seen as celestial messengers. Among the Greeks, perhaps a sign from Olympus, signaling divine intervention. In Europe, some saw them as the souls of the deceased ascending to the heavens, finally freed. Omens too, heralding royal births or tragic falls.

Shooting stars, messengers of change, of hope, often linked to rites of passage, to ancient celebrations. Walt Whitman himself speaks of them, seeing them as symbols of passing time and our union with the universe.

So, on this magical night, did you make a wish for each star? Who knows, maybe the universe will conspire to make them come true.

Ecology, a burning passion, a subject of so many debates. I observe, I scrutinize opinions, always eager to understand. Ah! The ecologists, pure, often so reluctant to see technology as an ally. Their creed? Why support nature with technology when the real problem remains our disregard for it. An interesting viewpoint, indeed.

But I diverge. I even revolt. Should we ignore precious tools, potential solutions to escape a foretold disaster? To deprive ourselves of technology is like removing the rudder from a ship, hoping to steer the boat by blowing into the sails. Absurd, right? I firmly believe that technology and ecology are not in a duel but a duo. Complementary.

It is imperative, essential, vital to reconsider our connection with nature. To respect, protect our forests, oceans, fauna, and flora, all of this is crucial. A matter of beliefs, of values. To change, one must believe, but also use all the tools at our disposal to accelerate this change, to help our environment regain its lost balance.

Consider the poignant example of a seriously ill woman in the hospital. Using plants might help, but would we imagine disconnecting all medical devices out of purism? Would ignoring technology and medicine in favor of a more "noble" healing help her truly be saved? No, of course not.

Both short-term and long-term visions must be complementary, not adversaries as some would have us believe. Let us not be fooled by false dichotomies.

To delve a bit deeper, here is an article on the subject.

A new column, a weekly rendezvous to revisit the 200 articles I've written so far. This one, it's the first posted for TEDxSaclay. And it's not a random choice. It’s undoubtedly the speech that moved me the most.

Roy Sesana, recipient of the Alternative Nobel Peace Prize, delivers a message of raw simplicity. He reminds us, with disarming clarity, of the essential values we've lost along the way.

Values crucial to our survival. It's more than a memory. It's a call to action.

Birth, growth, maturity, decline, death... Life, in its deepest essence, is a cycle, a loop that starts and ends in the same way. It envelops the universal experience of existence in its embrace.

In biology, the prevalence of these cycles is undeniable, manifesting both in the life cycle and those of organisms. As well as in more complex processes such as those of water or carbon. These ecological loops, true pillars of Earth's perpetuity, are crucial for maintaining ecosystem balance and the continuation of life.

Nietzsche, with his characteristic insight, reminds us that each loop is an opportunity for growth, understanding, and learning. Renowned philosophers such as Spinoza and Leibniz have explored these concepts, debating eternal recurrence and predestination through the prism of infinite cycles.

Have you ever taken the time to consider the multitude of cycles that repeat in our own existence? The changing seasons, the day following night, the beating of our hearts...

In the field of technology as well, the importance of loops is undeniable. Grace Hopper once stated: "Computing introduces the logic of loops, a fundamental concept to multiply our capabilities."

And cinema, this art of the visual and temporal, where, according to Christopher Nolan, each moment is simultaneously past, present, and future, caught in an endless loop.

Economics is full of cycles, including phases of expansion and recession, which hold a central place in financial planning and economic policies.

In literature, themes of repetition and eternal return are frequently explored, illustrated by works such as Thomas Mann's "The Magic Mountain" or Gabriel Garcia Marquez's "One Hundred Years of Solitude". Where they narrate the recurrences of family stories through the cycles of life.

Music compositions often reflect cycles, musical loops that invite us to an endless dance.

What if we thought like extraterrestrials? In "Arrival", Denis Villeneuve imagines a civilization that perceives time not linearly, but circularly, where language establishes that the beginning is the end.

Boocle believes in the beauty of perfect loops. Thanks to its unique algorithm that creates videos that loop without interruption, capturing the magic of cycles in every pixel.

Ecology, such a pressing concern and yet... The vibrant age group of 15 to 25 feels particularly burdened with the future's weight. The swift pace of climate change surely places them at the forefront of a rapidly transforming world. Oh, the stories I've heard from elders whispering, distant from tomorrow's turmoil: "After me, the flood." Selfish, isn't it?

According to ADEME, 65% of these youths feel touched by climate change. They engage in daily actions, a struggle at their scale, yet they sense this is a burden the entire society should bear. Eco-anxiety knocks on their door, casting a shadow over their daily life, complicating their ability to envision a serene future.

The movement #FridaysForFuture is gaining momentum. Why? They continuously hear that previous generations have failed. Thus, young, innocent, and victimized, they find themselves obliged to correct past mistakes. This even affects their desire for parenthood. They shun the idea of having children, considering, with disturbing clarity, that to perpetuate humanity in a world devoid of long-term vision would be cruelly selfish.

The issue, you see, lies in this human arrogance, this sense of superiority over our Mother Earth. So, I ask you, when will we start to instill hope in our youth? When will we offer them a world that is, if not better, at least similar to the one we've known?

Our actions, our words, our decisions... they all count. The time for action is now, for the term "sustainability" to regain its full meaning.

In Boocle, the Earth flag created by Oskar Pernefeldt.

Sports, my friends, are transforming at a breathtaking speed, driven by the magnificent vessel that is technology. Soon, we will experience sports in an absolutely astounding way. We will be linked, connected to it in ways unimaginable today. And believe me, this future is right on our doorstep.

Esports might well be part of the Olympic Games. Yes, our consoles, once simple pastimes, might soon be at the heart of Olympic competition, with players vying for medals.

The training of our athletes is also evolving, transcended by advancements such as virtual and augmented reality. They can now immerse themselves in their discipline, comfortably from their living rooms. Biofeedback, what an invention, provides athletes with valuable real-time data, allowing them to identify their strengths and weaknesses continuously.

As for the fans, imagine for a moment: though seated at a distance in a stadium, thanks to virtual reality, immersive seats, and interactive giant screens, they will feel at the heart of the action, vibrating to the rhythm of their champions' exploits.

And what about the 2032 Olympics in Nairobi? They promise to be truly exciting, a spectacle not to be missed!

To dive deeper into these fascinating prospects, I invite you to read the full article just here.

A friend sent me this most amusing deepfake. I couldn't resist. I just had to share it this weekend. The iconic "French Big Mac" scene between John Travolta and Samuel L. Jackson in Pulp Fiction is brilliantly revisited here.

Let's laugh about it! American investors must be scoffing at their European counterparts.

Such frustration for me, having witnessed this scene with my own eyes! The narrow visions became clear to me. French and European capitals, blind to the long term, cherish immediate returns. Zero risk, they say, thus ignoring majestic opportunities.

But still, let’s give Caesar what belongs to Caesar: France is a hotbed of inventions! The internal combustion engine, locomotives, the internet, smart cards, photography, cinema...

And the irony? Nothing has taken root on French soil, our investors deemed these gems too daring, not lucrative enough. Astonishing, isn't it?

I've actually discussed this topic on the TEDxSaclay article.

So, enjoy this deepfake, a sad mirror of our reality. And if you have the courage, try to change things...

Let's dive into an epic journey through time, a leap 22 years back when I was also 22 years old. At that time, I was an assistant photographer during a delightful era, constantly learning from the great names in photography. Simultaneously, I was carving my own path in photojournalism.

This particular photo emerged from a trip to Sri Lanka where I was assisting Kate Barry. She, the daughter of Jane Birkin and John Barry, not Serge Gainsbourg, had envisioned an unusual fashion series. A model among elephants, moving through a river like a jungle princess. A magical spectacle.

During a break, I seized the opportunity to capture the trainer and his elephant. The humorous anecdote from this trip: the medium format analog cameras were disrupted by the humidity and heat of Sri Lanka.

Fortunately, Kate had brought her mechanical Nikon 24/36, along with three black and white films, because all other medium format films were not suitable for this camera. However, this was far from enough to complete a series of ten photographs for the magazine.

The challenge? Finding film on the island. A daunting task, pushing me to travel over two hundred kilometers and few different shop to find about twenty of these precious rolls. Despite the obstacles, Kate never wavered, showing exemplary tenacity.

This adventure, despite Kate's tragic end a few years later, remains etched in my memory as a testament to resilience and creativity in the tropics.

In this new column, titled "Thursday Illusions," I explore an imaginary creation each week: either a movie poster or an advertisement, in an endless loop, of course.

For the launch, I've chosen a protagonist from Christopher Nolan's Batman trilogy. The man known as the White Knight and his famous two-faced coin. Making enlightened choices while giving the illusion of chance. What a striking image this coin is, mastering both chance and destiny!

However, let's return to our story. Severely burned, the White Knight transforms into a merciless figure. His coin also marked by the flames. Control turns into chaos, and danger sets in. He then embodies the evil that was inflicted upon him. This reaction, all too human, is to defend oneself by replicating the suffered evil and inflicting it on others.

This mechanism, though understandable, is in my eyes inexcusable. To follow this path is to become what we reject, what has previously caused us pain. It is to perpetuate evil, to nourish it within oneself.

Is it possible to master one's destiny? If so, what is your technique?

Ah, every director knows well, editing is crucial to the final outcome! We've seen genius editors transform clumsy rushes into masterpieces. In recent years, the pace has quickened. It has become, dare I say, almost epileptic.

In the past, in works of the Nouvelle Vague for example, shots were long and immersive, designed to envelop the viewer in the created universe. There's a reason why the long take remains a fantasy for every director.

But now, the era of social media has changed the game. MP4 has found in them a dynamic vector, precipitating a frenzied race. Ever shorter shots follow one another, marked by an underlying aggressiveness. Experts often describe it as "flashy" editing. Indeed, we hardly find the time to get bored. But, do we really have time to explore the image, to decrypt it, to feel it?

Then, a upheaval, let's take the scheme backwards. The DNA of Boocle. Its circular format offers a radically different perspective. A smooth, fluid loop, an infinite long take that repeats gently, without interruption. A respectful approach, both for your retinas and your spirit.

A markedly different approach, seeking to soothe rather than agitate. Here, ladies and gentlemen, is a true invitation to reflection, away from the hustle and bustle.

Perhaps you haven’t noticed, but Boocle… it’s a feminine name. And that’s no coincidence. Why? Because in communication, it’s women who lead the way. Subtle, powerful, they shape, guide, influence. You know, I’m not a woman. That’s clear. But… and yet… I claim my share of femininity.

I grew up in a family where women weren’t just present, they led, they decided. As I grew, I learned to see them differently. Not as objects, but as icons, models. An ideal that needed to be illuminated. My past as a fashion photographer only deepened this conviction: to elevate women, to make them heroines. Not frozen in time, but alive, powerful, free. A living photo-novel. But let’s get back to the point.

Boocle… a feminine name. And today, Boocle proclaims it loud and clear. It’s the siren, the ultimate symbol of femininity, that takes center stage. She embodies beauty, depth, strength. She crosses oceans, reveals herself, and calls out to us.

Can you feel the wave? It’s coming.

What an epic the 2024 Olympic Games ceremony was! Set against a deluge, it was a vibrant tribute to diversity and inclusion, orchestrated by the illustrious Thomas Jolly. As news scrolled on LinkedIn, reactions abounded: pride, emotion, or indignation.

Take, for example, this tableau of Marie Antoinette, immersed in hard rock and flames. Confusing, right? I admit, this spectacle escapes me, even though the references are clear. It's not my cup of tea, but I'm not about to make a fuss over it.

Catholics have also been stirred. A tableau by Philippe Catherine depicts what they believe to be the "Last Supper", but with LGBT figures and a naked singer. However, we are in the presence of "The Feast of the Gods". Philippe, as Bacchus or Dionysos, the god of ecstasy, while Apollo, crowned with a halo, embodies light and healing. A pagan fresco, where order meets chaos, where music mingles with intoxication.

Then, Sequana, the protector of the Seine, on her mechanical and silver horse, gliding over the water like a spirit. This deity, once venerated by the Celts at the very source of the Seine, embodies healing and protection. Guardian of navigators, she guides the delegations, a spiritual beacon in the storms of our time. She purifies, she renews.

But why, one might ask, celebrate these ancient beliefs at the Olympics? Let's not forget that the Games have their roots in ancient Greece, originally a festival in honor of Zeus. To infuse a pagan spirit into the opening ceremony, isn't that a nod to our cultural and historical heritage, a bridge between yesterday and today? Food for thought, and perhaps even to dream, about what these Games could signify.

Important Clarification: The intention of this ceremony is by no means to disrespect religious beliefs. On the contrary, it seeks to celebrate our diverse cultural heritage by reinterpreting historical and mythology in a spirit of inclusion and respect. It is an invitation to recognize the richness of our collective history while honoring the values of diversity and tolerance that lie at the heart of the Olympic Games.

Ah, let's start a new week with an exciting exploration. Let's light the way to the world of tomorrow's vehicles, these marvels of technology where humans make way for R2D2.

An autonomous vehicle, imagine, replaces the driver. In doing so, it integrates complex systems: electrical, electronic, electromechanical, not to mention a multitude of software. It aims to substitute human senses, to activate appropriate controls, to decide relevant actions at the right moment.

Consider the combination of sensory and cognitive analysis. It allows one to see, feel, sometimes even anticipate. Imagine detecting a school on the right: one must consider the possibility of children crossing. Or, a neighborhood frequented by elderly people, where a pedestrian might suddenly appear.

These perceptions are enhanced by sensors, information systems that capture additional data, enriching the system like a clever droid. It is crucial to feed decisions with this information, anticipating complex scenarios.

Take a concrete example. On the highway, a car brakes abruptly five vehicles ahead of you. Despite your vigilance, the other cars block your view. Modern systems, thanks to augmented reality, like infrared vision, can detect obstacles invisible to humans, displaying crucial information on a windshield to assist your decision-making.

The advantage of such systems is that they process much more information than a human alone could. Satellite navigation systems, meanwhile, guide autonomous vehicles, offering you a kind of superhuman vision.

Let's talk about a car, with its first-level autonomous driving system: it maintains the lane, regulates speed, without manual intervention and the car can follow the one ahead of it for hundreds of kilometers without faltering. Impressive, isn't it? It's limited, yes, but effective, and you can already buy it at your favorite dealership.

But let's consider a higher level of autonomy: a car capable of making a decision to avoid an obstacle, for example. You approach a pedestrian crossing in a village where a mother crosses at the last moment with her stroller. The car must react quickly. It must assess its braking capacity. If it deems that it cannot brake in time, what are the alternatives? Stay in its lane and activate emergency braking despite the inevitable collision, or engage an avoidance maneuver, at the risk of facing another danger (pedestrians on the sidewalk, or an oncoming vehicle...). How can AI decide based on the severity of the consequences in a fraction of a second?

A difficult choice that could take into account the value of human lives based on criteria pre-recorded in its algorithm?

Thus, the ethical question emerges. Can modern systems, should they, evaluate the value of lives differently based on age, status, or the level of their bank account? It's a vast and complex debate.

We are at the dawn of a necessarily regulated era, with strict standards to come to frame these technologies. Autonomous cars, while promising, will never be entirely without risks.

Ultimately, autonomous vehicles promise more safety, less stress, and a new model for our mobility. But they also raise fundamental questions about our technological future.

How can manufacturers and developers strengthen public trust in autonomous driving technologies?

What could be the long-term consequences of the widespread adoption of autonomous vehicles on our society, particularly in terms of usage, employment, and urban planning?

Post written by Thomas Vassort based on an interview with Thierry Parayre, former CTO Vehicle Engineering of Renault.

Endless loop of a taxi driver robot, illustrating today's reality, in the USA.

Monday. An eloquent start to the odyssey of hours. My dear cosmos travelers, imagine standing at the dawn of a day unlike any other. Today, we embark aboard the French satellite Euclid, our celestial compass, to unravel the mysteries of the universe. An unusual prism, indeed, for observing the unknown[1].

Together let's uncover dark matter, the cosmic cement of galaxies, and dark energy, the mysterious force that spreads the stars like a distracted painter's canvas. These invisible, enigmatic forces have shaped the expansion of our universe for nearly ten billion years. Euclid, ESA's science vessel, roams this starry sky, covering more than a third of our celestial dome, with the quest to map three dimensions of time and space[1].

The goal? To capture the very essence of cosmic evolution. To visualize the distribution of both dark and ordinary matter. With its instruments, the visible light imager and the near-infrared spectro-imager, Euclid reveals to us the contours of a distant past, allowing us to speculate about the mysterious acceleration caused by this dark energy[1].

What an irony, isn't it? Dark matter, invisible, undetectable by our luminous means, holds the universe together, while dark energy, equally elusive, pushes it towards infinite expansion. Perhaps, my friends, we are witnessing the preparation for a "Big Freeze," a future where the universe, cold and dispersed, would finally reveal its secrets.

What lessons can we draw from this exploration of celestial abysses? Perhaps, to recognize the importance of the forces that, though invisible, govern everything from the cosmos to our planet. Understanding the mysteries of the universe might, who knows, teach us to better manage the fragile balances of our own world.

Should we wait to see to believe, or is it time to acknowledge what has been hidden for decades in the shadows of certainties? That is the question posed by our journey with Euclid. It's not just a quest for knowledge, but a call to awakening.

As the universe may be heading towards a "Big Freeze," our Earth seems to be advancing towards a new ice age. Shouldn't we, faced with this striking similarity, rethink our actions to better harmonize our existence with the natural rhythms of our world?

Hervé Dole, vice president of the Université Paris-Saclay and astrophysicist who participated in the design of Euclid, gave a somewhat, abracadabra, talk on the subject of Euclid at TEDxSaclay 2023.

Written by Thomas Vassort
Infinite loop and music created by Boocle

Ah! Allow me, my dear friends, to recount to you a most fascinating celestial saga. It unfolded under the veil of night between May 10th and 11th. Let us together observe this spectacle, that of a northern lights display that traversed the heavens, not in its usual green attire but adorned with a thousand and one colors.

Usually confined to polar regions, these ladies of the sky offered us, on that evening, a chromatic symphony. The sky, typically fluorescent green, transformed into an infinite kaleidoscope. What a marvel! The cause, my friends, an extraordinary solar storm, a cosmic ballet orchestrated by the whims of the Sun.

I confess, in all intimacy, that I perceived in this phenomenon a sign, almost a divine wink. I am not alone in this perception; many of us see it as an omen, a whisper from the universe. Every day, our Mother Earth unfolds her charms: wildlife evolves before our astonished eyes, landscapes take our breath away, the scents of flowers border on intoxication.

That night, more than a spectacle, it was a confirmation, an assurance that I am walking the intended path. An undeniable sign of my correct trajectory in this great whole.

For months, even years, I've been pressured to make a decision. A choice of a homeland, a side, an ambition, a unique worldview. Yet, I resist. Isn't life a tangle of choices?

Every day I make creative, technical, vision, or spiritual decisions. I observe, I evaluate, I decide. I choose the idea that aligns perfectly with my aspirations, serving it with surgical precision. Then, I embrace my decisions.

An old friend, a visionary from a bygone era, once told me: the only moments that matter are the crossroads. Those moments where our free will truly flourishes. Left? Right? Each choice shapes the course of our lives until the next intersection.

But here, the choice of a country for Boocle's investment seems an insurmountable dilemma. Because, for Boocle to achieve its ultimate goal, unity must be sacred.

Thus, I choose the opposite path: I entrust this choice to whoever wishes to join Boocle in this adventure. Meanwhile, I ensure Boocle remains unbridled, protected from any influence or takeover attempts.

Therefore, I have initiated Boocle's SFA to find the ideal financial partner. I extend a blank page. Whoever wishes to inscribe their name places their bet. It is not my choice, but that of another. And that, I claim as well.

The representation of the world, its inhabitants, their customs, and beliefs is a tale as old as humanity itself. From the first cave paintings discovered in the caves of Neanderthals to the advent of artificial intelligence, the world of imagery has constantly evolved, reinventing itself.

But let's focus for a moment. In 1835, Daguerre laid the groundwork with his daguerreotype. A revolutionary process, fixing the positive image in the darkroom on a copper plate coated with silver, developed in iodine vapors. It was the dawn of photography, a new era for capturing the ephemeral and etching it into eternity.

Then, a little later, in 1891, Edison & Dickson gave birth to the Kinetograph and the Kinetoscope, inspiring the Lumière brothers for their Cinematograph in 1895. It was the emergence of cinema, capturing hearts across the planet, immortalizing not just an instant, but a true moment.

Finally, modestly, I bring my own contribution. Boocle was born. Imagined in 2015 and patented in 2016, this revolutionary invention offers a simple game: transforming a linear film into a perfect circular loop. A new medium, like photography and cinema before it, offering a vast field of perspectives where the image merges with time, creating a timeless capsule of balance between the instant and the moment.

Ah, what an exhilarating time we live in, my dear readers! The threshold of a new week opens before us, like a curtain rising on the mysteries of the telecommunications universe, revealing perspectives both visible and invisible. Let us arm ourselves with our faithful companions of metal and silicon, our computers! Let us test, my friends, the speed at which the pages of the vast digital world unfold before our astonished eyes.

Let us delve delightfully into the abyss of telecommunicated innovation. A few days ago, a bubbling, a true tremor ran through the world of the Internet. Since the dawn of this sector, the virtuosos of speed have been engaged in a relentless quest, seeking to propel our data at ever-increasing speeds. With the noble goal of enhancing our digital experience.

Take, for example, the telecom disruptor, Xavier Niel, who is currently offering a service at 8 gigabits per second, a small French revolution, we might say.

But hold on, our neighbors across the Channel have thrown down an even more audacious challenge. After a series of relentless research, a team of eminent scientists from Aston University has succeeded in developing technology enabling a blazing-fast connection at 300 terabits per second! In sum, a connection 4.5 million times faster than the current one. Imagine, this technological feat accomplished with a simple standard optical fiber, commonly used, yet greatly underestimated[3].

To enlighten you, the optical fiber is a true orchestra of bandwidths. The traditional C and L bands have until now been the conductors of our digital data. However, our ingenious British researchers have chosen to play a symphony on the previously neglected and silent E and S bands. Until this memorable day, no one had mastered these channels with such precision[3].

This innovation, my dears, will not require the replacement of our existing fiber infrastructures. Only the transmitters and receivers will need to be adapted. Beyond mere performance, this breakthrough promises a more ecological era, increasing the fiber's capacity to transmit data while extending their lifespan and value[3].

Here we stand at the threshold of a new revolution, in an era where innovations sprout with renewed vigor. It remains for us, curious observers, to decipher the hidden promises in these bandwidths, exploring the scope of what they might bring us...

What could be the long-term implications of widespread adoption of such high connection speeds for consumers and businesses? How could this advancement transform industries that heavily depend on the transmission of large volumes of data, such as the media or healthcare sectors?

Ah, how time and miles fly aboard a Ford Mustang, like an arrow of light streaking across the sky! Only twelve days now until the end of Boocle's secret fundraising campaign. What an epic!

A new player enters the stage to amplify this media resonance: Baden Bower, a luminary of Swiss public relations, extends his vast networks to carry our story beyond borders. The digital world is already buzzing with multiple echoes, from Wall Street Select to ABC Waow, through Fox 47 and others.

As a grand finale, Boocle invites you to a nocturnal escapade in the vibrant New York, the car radio singing loudly through the heart of the night. Experience the momentum, share the rhythm!

And remember: The future is circular.

Dear Monday enthusiasts, let's explore the backstage of TEDx together. Camera in hand, we capture the backstages, revealing both the visible and invisible aspects of our conferences. TEDxSaclay, founded in 2015 by Assya Van Gysel and Christian Van Gysel, is based on a clear idea: to obtain a TEDx license to promote the intelligentsia of Paris Saclay. The story is written through challenges, discoveries, and intense collaboration[3].

Over the years, the founders have assembled a diverse team of volunteers, united to work hand in hand. Along the way, bonds have been formed, meetings have taken place, and bread has been shared. Sometimes tensions arise, reminding us of personal challenges in a world often focused on oneself. Nonetheless, common sense prevails, reminding us of our commitment to highlight innovation in service of life, for the common good[3].

The collaboration does not stop there. Since its inception, TEDxSaclay has invested in giant letters, animating our conference stage. These letters have traveled, roamed the roads, marking a clear and altruistic commitment: #sharingTEDx. They began their journey stored in the Van Gysel's whisky cellar, then were displayed on various stages such as TEDxAgroParisTech, TEDxESSEC, TEDxHEC, TEDxArtsetMetiers, TEDxSkema, #TEDxDescartes and many others across Île-de-France, symbolizing the power of sharing and mutual aid within the TEDx community[1][5].

Thus reminding us of the vital importance of cooperation among all the TEDx in the world, under the wise and benevolent aegis of TED conferences[1][2].

Do you have a memorable experience of collaboration or sharing within the TEDx community that you would like to share?

How do the values of sharing and altruism manifest in your professional daily life?

Written by Thomas Vassort
Endless loop and music created by Boocle

Ah, my dear friends, welcome to the mythical lair, the sacred precincts of the Boocle Casino. Let me remind you that Boocle, an emerging beacon, designs seamless video loops with exquisite finesse. It juggles, with astonishing skill, between the tangible authenticity and the magic of artificial intelligence.

Ah, isn't this communication technology fascinating? It draws, with surgical precision, from the Flower of Life, that captivating motif of sacred geometry. Assuming the role of guide and innovator of such a feat requires colossal responsibility. Boocle aims solely to use the Flower of Life to enrich existence, regardless of race, nation, or borders.

It seeks to rebalance current information, often diluted, to enlighten the intelligentsia. It creates content that blends art, innovation, spirituality, meaning, and ethics. From the very first moment of its discovery, I was fully aware of the impact of this new medium. Communication is the fourth power. It enables us to sell, promote, enlighten, select, and directly influence the fate of individuals.

That is why Boocle has a clear vision of its fundamental mission: sustainability. It aims to restore the full meaning of this term, alas forgotten today. Yet such concentrated power can be problematic. That is why Boocle commits to remain independent, allowing everyone using this technology to remain independent.

To never, under any circumstances, meddle in politics or digital press. Boocle thus commits to issuing non-exclusive licenses for politics and the press, without producing internal content. Boocle focuses on art, cinema, luxury, and all environmentally responsible companies.

This is a promise from the deepest part of its heart. And neither money, pressure, nor personal interest will sway this red line.

Dear insatiable explorers of Monday, let's dive together, our eye glued to our microscope, into the throbbing heart of innovation at Paris-Saclay. Health, the eternal muse of French research. Ah, Pierre and Marie Curie! These pioneers of radiology, of radioactivity. Louis Pasteur, that maestro of vaccines! Jean Dausset, the sculptor of the major histocompatibility complex, essential for organ transplants.

Paris-Saclay, heir to these legends, unfolds its excellence across three majestic sites, the epicenter of European innovation[1].

First, the brand new GHNE Hospital. Cedric Lussiez has just sealed with Eiffage the birth of the new Paris-Saclay hospital. From June 3, 2024, its doors will open. This monumental project mobilized 300 workers, 70 companies, 245 million euros to erect a haven of 480 beds, a reference for 650,000 souls.

Medical and surgical services, a maternity unit planned for 3,000 annual births, everything is designed for an optimized care journey, a promise of excellence.

The CEA and Christian Bailly, for their part, are revolutionizing our understanding of the brain with the Iseult MRI, 11.7 teslas of power. Twenty years of R&D for a scanner without equal. Alzheimer's, Parkinson's, and many other pathologies viewed from a new angle. A colossal project, the fruit of a collaboration of 200 people between industry and academia[1].

In Villejuif, the Paris Saclay Cancer Cluster (PSCC) is unfolding: 100,000 m² dedicated to oncology. Inspired by Boston's Kendall Square, this venue aims to accelerate innovation. From the emergence of a molecule to its administration, it takes twelve years and a billion euros on average. Four out of five molecules come from startups, but less than nine out of ten treatments reach the market. Benjamin Garel emphasizes, fighting cancer is a long-term struggle. The PSCC, vital support for startups, offering access to experts, technologies, networks. Among them, Apmonia Therapeutics, Aedan Pharma, SmartCatch, the pioneers of tomorrow.

My friends, from century to century, French science renews itself, always carrying the torch of health innovation higher. Thus, Paris-Saclay too brings its stone to the edifice.

How could the opening of the GHNE potentially restore hope regarding the modernization of hospital infrastructure in France, often perceived as neglected?

To what extent can the CEA's model of collaboration between the public sector and private partners serve as a reference for other initiatives?

How do the startups at the PSCC plan to make their new treatments effective as well as economically viable?

Written by Thomas Vassort
Photo slideshow and music created by Boocle

In the vast universe of advertising photography, my long journey has unveiled the mysteries of creative agencies. How often have I encountered the production of empty content, made safe by a lack of boldness? Depicting the product, selling it, exaggerating, addressing the crowd as if they were simple-minded, that is what I have observed. But at Boocle, the rules are different, because Boocle embraces a distinct philosophy.

Think of communication as a courtship to kindle love. The relentless pursuit, the excessive praises, all this often proves counterproductive. Why? Because the object of your affection might feel the game is won in advance, and where is the challenge in that? She will always envision something more unattainable, more desirable[3].

Indeed, we desire what resists us, a reflection of a consumer society fueled by ego. These dynamics are powerful levers. In communication and sales, the approach is similar. Creating a sense of scarcity, of exclusivity, makes the offer irresistible. This is the cornerstone.

Let me confide, from an experience shaped in the fashion world, that coveting the inaccessible requires showing that we have something unique to offer. And this is not an invitation to pretentiousness or egocentrism, but a call to authenticity. To be remarkable, certainly, but not for everyone. An opportunity to seize or to pass by.

Boocle thus strives to create content that enriches, that adds value, that seduces without imposing. A modern approach to communication that borrows from the rules of romantic seduction[4].

Background Image from Hubble - NASA*

My fellow visionaries, I'm excited to unveil a transformative event. Investors, explorers of the unknown, relentless gamers seeking deeper meanings, this is for you. Boocle is introducing its Secret Fundraising Auction. A moment poised to redefine silence into an uproar of innovation, climaxing on the night of May 12, 2024, at midnight, Paris time.

Boocle have engineered a new paradigm in digital communication: Seamless video loops with unmatched fluidity. These loops break all boundaries. There are no limits on rotation time, resolution, or the freedom of movement for subjects, backgrounds, and camera motions. Secured by an international patent, this breakthrough is set to revolutionize how we interact with the web, digital billboards, virtual reality, holograms, and even 360° domes.

Rooted in the Flower of Life, a symbol of universal harmony from sacred geometry, our technology achieves precision in every detail. It seamlessly syncs with the forefront of modern technology: Generative AI, machine learning, big data, cloud, and quantum computing. Boocle is on a path to become fully customizable, immersive, and interactive.

Don't miss this chance to be part of a fundraising that's literally designing the future. Because, my friends, the future isn't just near, it's an endless loop. Because the future is circular, so Fundraising the win!

Boocle's SFA Rules:

Objectif: Evaluate the alignment between the investor and Boocle.
Focus: Check the compatibility of visions, financing conditions, and aspirations.
Discovery: Introduction to Boocle, its mission, and what Boocle will bring to the digital communication market.
Presentation: If there's a good fit, the presentation will be sent to the investor.
Start of the game: The investor player can take a seat at the SFA poker game table.
Bet: Place your best bid in an attempt to win the pot!.
End of the game: May 12, 2024, at midnight Paris GMT, game over.
Results: In the days following, the world champion of SFA Poker from Boocle's Casino will be revealed.
Next step: Choose a time slot that suits you for this strategic discussion.

Ah, my dear friends, welcome to the legendary abode, the hallowed halls of Boocle's Casino. Allow me to remind you, Boocle, the rising star, crafts seamless video loops with consummate artistry. It plays, with bewildering mastery, on the slender thread between the authenticity of the real and the enchantment of artificial intelligence.

Since the dawn of this quest, discreet and hushed, that is this secret fundraising auction, dialogues have been woven, dense and sustained. Virtual conferences, like invitations to the ball of finance, were shared. The pitch decks, like arrows, were launched. And thus, the investment offers, rare and precious, countable on the fingers of one hand[2].

Yet, here comes a twist in the tale of Boocle. A protagonist, as unexpected as elusive, invites themselves to this prestigious table. The Casino of Boocle, a place of all stakes. There, without preamble, without even a hint of prior contact, a contract magically arrived. What audacity! Like a homing pigeon, it crosses the skies, far from sight, under the radar[1].

A creator at heart, surprise is my everyday. But here, oh! The surprise was significant. Here I am, unseated, almost fallen from my seat as the lord of the rings. To you, enigmatic player, Boocle pays homage with an endless creation depicting your legendary entrance. A gesture, a sign, a wink, to say: welcome to our company.

For all the new players, follow the lead. Let's explore our synergies together.

I invite you to a virtual meeting by click here.
Or an in-person meeting in Paris by click here.

Contact : Thomas.vassort@boocle.io
Contact 2 : Thomas.vassort@zohomail.eu

And remember: The future is circular
So don't forget: Fundraising's the win

Ah, dear colleagues of exploratory Mondays, with an insatiable appetite for knowledge! You, enthusiasts of the visible and the invisible, seeking to decipher the mysteries of our universe. Equipped with your third eye, dive into the depths of sacred geometry. A tripod of symbols, blending mathematics, spirituality, shapes, and universality.

Here are three illustrations emanating from this sacred quest. Firstly, the golden spiral, born of the golden ratio, fruit of the Fibonacci sequence. It is adorned with the title of divine proportion. Secondly, Metatron's cube, a shield against negative waves, baptized the angel of life. And, to crown it all, the flower of life. The sanctuary of symbols, an assembly of circles evoking the roses of our truant schools[1][2].

This last drawing, transcending cultures, beliefs, and religions, travels through the ages. From the Egypt of the pharaohs to ancient Greece, from the indigenous peoples of the far South to the antipodes. From the millennial wisdom of China to the ancestral mysteries of Japan. From the shores of Judaism to the confines of Islam, the Templars even considered it as the Grail, imagine[1]!

But why such mystery around a simple figure? Its essence lies in creation in its purest form, in ceaseless regeneration. A unique relic on the ruins of the Temple of Osiris, it was not engraved but seemed to be a caress of warmth on the stone. It embodies the cosmic order, the harmony of the spheres, the web of existence, uniting balance and consonance. Moreover, it holds the geometric secret that narrates the foundations of space and time, resonating in the buildings and practices from yesterday to today[1][3].

In these ancient wisdoms often lies the truth. They are the lighthouse for our current technologies, showing us the way, reminding us of our duty to perpetuate the legacy without failing, without betraying.

What connections can you make between sacred geometry and the fundamental principles of the universe? Can sacred geometry be considered a bridge between science and spirituality? Why? How does sacred geometry influence our understanding of space and time?

Written by Thomas Vassort
Infinite loop created by Boocle (patented technology)
Music made by Boocle

Ah, my dear friends, welcome to the legendary abode, the hallowed halls of Boocle's Casino.

Watch the video in the illustration to discover the rules of Boocle's Secret Fundraising Auctions and follow the links below to explore our respective synergies.

I invite you to a virtual meeting by click here.
Or an in-person meeting in Paris by click here.

Contact : Thomas.vassort@boocle.io
Contact 2 : Thomas.vassort@zohomail.eu

And remember: The future is circular
So don't forget: Fundraising's the win

Ah, my friends, what an adventure that of Paris-Saclay! Ah yes, what a spectacle... We, the curious of Monday, enamored of tangible beauty as much as that which is hidden. Here is an invitation to don helmets, not for war, but for exploration. Paris-Saclay, our French beacon of innovation, unveils its splendor. Since 2006, on these 7,700 hectares, audacious constructions rise, a nest of illustrious schools, genius laboratories, incubators of tomorrow, and startups of the future[1].

Let's see, through the prism of three jewels, the soul of our builders.

The CentraleSupélec School, first, enigma clad in black by Gigon/Guyer, opens up to us, warmly. At its heart beats the Diagonale, a vein where serendipity comes to life. Ah, beautiful and fertile chance! There, minds meet, warm up, complement each other. A temple dedicated to humanity, yes.

Then, the sanctuary of Danone, erected by Arte Charpentier. This international research center consists of a courtyard, like a Roman forum. It invites gathering, exchange, and sharing. The floors rise around, majestic, accompanied by a glass elevator, as if to reach the skies. Here, the conversation rises, intimate or plural, cradled by the warmth of wood. An anthem to humanism.

Finally, the Lumen library, masterpiece by Beaudouin Architects. Light, space, matter, all contribute to well-being. Students, innovators, all come together for sharing, reflection. A cocoon where the spirit soars, nourishes, rests.

Paris-Saclay, my friends, is a bit more than Europe's largest innovation hub. It's a crossroads where the future, innovation, and humanity intertwine. There, architecture is not just stone, but the reflection of our aspirations. A healthier, more sustainable future is being outlined. Ah, what a time to be alive!

Which architectural innovation in Paris-Saclay inspires you the most and why? What role do you think architecture can play in fostering intercommunity collaboration?

Written by Thomas Vassort
Linear film created in collaboration with Laurence Gras and Boocle
Music by Boocle

I tried, really tried, to talk to Homer. At his place, in Springfield. For that, I turned myself into a cartoon. And bam! I turned yellow[1].

I might've exaggerated my attitude a bit. Yeah, I think about my start-up too much. And Homer? Still as cool as ever[1].

All this to say: a pitch needs to move. It needs to speak to the listener. It has to adapt no matter who you're facing!

Ah, what an adventure, my friends, what a flurry of circumstances! The kickoff, as you might guess, has been given.

Imagine. At the dawn of this quest, the first slot seized at dawn, a footprint in the sand of financial time. A quarter of an hour later, just enough time for a strong coffee, the contract landed on my desk. No fuss, no unnecessary verbiage. Boocle has a frontline actor here, already well versed in the mysteries of Boocle technology. Hear ye, brave investors, the time is for boldness, for calculated risk-taking[2].

For, you see, the convoy of innovation makes no stops. It speeds, it turns, it zigzags towards the constellations of tomorrow. Do not delay.

I invite you to a virtual meeting by click here.
Or an in-person meeting in Paris by click here.

Contact : Thomas.vassort@boocle.io
Contact 2 : Thomas.vassort@zohomail.eu

And remember: The future is circular
So don't forget: Fundraising's the win

Here is the long-awaited day, D-Day for Boocle. This gem, on the brink of taking off, defies eternity with its art of the perfect, seamless video loop. A tool of our era, skillfully marrying traditional techniques and the splendors of artificial intelligence[1].

Boocle transcends formats, reinventing time with unprecedented boldness. Repetition, my friends, what persuasion! What more sublime means to capture the very essence of attention, to engrave our presence in the marble of the collective unconscious? Boocle embraces a boundless universe: Art, Luxury, Cinema, not forgetting eco-responsible companies.

The numbers speak for themselves, heralding the dawn of a radiant future. The term "loop" captivates, with its 10 million queries per month across the globe. Boocle's magic, with its 9% opening rate compared to 3% for linear content, illustrates the evolution of our media consumption. Social networks, these new judges of our era, favor the repeated echo of content. For those wishing to dive into the abyss of investment opportunities, to discover Boocle's vision, this auction ballet where the future is shaped[4].

Ah, the innovation of Boocle! A thrill, a surge. Here, my friends, is a fundraising method that breaks the mold: the sealed bid auction. Picture this. Each investor, in utmost secrecy, slips their offer into the urn of destiny. A subtle game. The opportunity, yes, to shine. To stand out without so much as glancing at the opponent. And then, the grand reveal! All bids, laid out, scrutinized in one fell swoop after the final bell. A dance of numbers, my friends, where every step matters[2].

I invite you to a virtual meeting by click here.
Or an in-person meeting in Paris by click here.

And remember: «The future is circular!»
So don't forget: Fundraising's the win

And here we are again, my dearest, inevitably reunited, like every Monday, to dive into worlds as visible as they are invisible. Armed with our most exuberant dreams, we set out to unravel the enigmas of our era. Together, let's sketch out strategies to outwit the irreversible.

Last week, we brushed upon the thoughts of various minds. Renowned scientists, supercomputers with brains of steel, vigilant journalists. All unanimous about an announced cataclysm: the climate tipping point, the programmed stop of the Gulf Stream, prelude to an ice age.

History whispers to us that this is not the first revolt of our Earth, this living entity that only responds to a presence too often intrusive. The Little Ice Age, between 1300 and 1850, was the theater of harshness and sudden upheavals. The Earth has experienced 8 episodes of rapid glaciation in the last 730,000 years. And we will very soon live the ninth. Europe, as a whole, risks being enveloped in a cloak of ice, potentially up to Spain and Italy.

This cascade of consequences will shake the world: food shortages, scarcity of drinking water, compromised access to energy resources, and drastic reduction of habitable lands. The European peoples might be forced into exodus towards Africa, a land of asylum and promises. Some even see Africa as the future epicenter of global prosperity. Thanks to its vast habitable expanse between the Tropics of Cancer and Capricorn. Potentially a haven of peace, sheltered from the global cold.

But then, which path to take? Isn't it premature to give up? Certainly not. The game is not yet lost, provided we do not wait to hit the wall of the inevitable. However, action must be swift, of an unprecedented scale, of enlightened radicality.

Imagining stopping the emission of CO2 on a global scale in a few months borders on utopia. However, there remains a less explored path: that of constructing artificial trees, these carbon sentinels, in a sidereal number. Their primary mission? Capture CO2, this invisible scourge responsible for our dismay.

Born from the mind of Klaus Lackner, a scholar of Arizona State University, in the year of grace 1998, these synthetic trees have since begun to populate our hopes. And here comes, with a youthful momentum, the Mexican startup BioMiTech, offering these captivating CO2 captors on the market. Their destiny? To store, with the support of pioneers such as Carborok, Cryo Pur, or even the giant Air Liquide.

And then, what ambition! Not to be content with confining this captive in the abysses, but to recycle it. Ah, to transform it! Into ethylene, thanks to Dioxycle, into ethanol, through the intermediary of LanzaTech, or even, to make it reborn into textile with Fairbrics. CarbonCure Technologies even goes as far as injecting it into concrete, thus strengthening it.

This project, of global scale, becomes imperative to divert the specter of a foretold disaster.

What international collaborations would be necessary to finance and develop the technology of artificial trees on a global scale? How is the cooperation between the public sector, the private sector, and non-governmental organizations crucial for the success of this initiative? What logistical and technical challenges need to be overcome to make this challenge a possible reality?

Related articles: The Pentagon Report (FR), the Géo article (FR), the BBC article (EN), the Ocean article (EN), the Big Thing article (EN)...

Written by Thomas Vassort
Infinite loop created by Boocle (patented technology)
Music by Guillaume Calfati

The time has come, my dear friends, to breathe life and ambition into our rare gem. Boocle, a pioneer in its field, put forward patented seamless video loop solutions, ultra-high-quality, with no limitation on rotation time and unprecedented freedom of movement for subjects, backgrounds and camera. This beacon in the fog, this star in the night of the communication sector, which, despite the storms of fear, the hurricanes of jealousy, is finally ready to spread its majestic wings. The ticking of fate resonates: the adventure begins.

Boocle does not just live with the rhythm of time. It tames, beautifies, and shapes it to inscribe itself in the eternity of the present moment. In this odyssey, the quest is noble: to seek balance, endurance, independence, to offer this innovation in service of life.

Boocle extends its hand, not to just anyone, but to enlightened minds, Corporate Ventures, who share—or do not share—this thirst for technology (cloud, generative artificial intelligence, Big Data, machine learning, and even the magic of quantum). Family Offices too, visionaries, who bet on the future rather than fearing it. And VCs, oh yes, but the chosen ones, who do not bind us to their terms (no Drag Along).

This fundraising, my friends, is not just a simple transaction. It's an auction. An invitation to participate in an adventure that goes beyond the ordinary. In exactly seven days, the portal will open for a month and a half of decisions that could well define the next era of digital communication[2].

Prepare yourselves. Do not miss this chance to inscribe yourselves in the great book of time, to celebrate with Boocle the mathematical, spiritual, geometric, and universal power of the flower of life[4].

Ah, dear comrades of these exploration Mondays, we find ourselves once again embarked on this odyssey, where the visible meets the invisible, guided by our insatiable thirst for understanding. Let us brandish our drifting buoys, like modern-day alchemists, to grasp, dissect, and then interpret the whims of Mother Nature. Let's delve into the mystery of the Gulf Stream, this taciturn guardian of our climatic balances.

This majestic current, crossing the Atlantic in an underwater round, orchestrates the circulation of air masses between the New World and the old continent. Thanks to it, Europe enjoys an unexpected climatic mildness. You have probably noted, with a hint of surprise, that Paris, despite a latitude similar to that of Montreal, escapes the icy bite of Canadian winters. For this, a warm thank you is due to the Gulf Stream[2].

Since the second half of the 20th century, the chronicles of our time attest to a weakening of the AMOC, a scholarly jargon designating our dear Gulf Stream. This incessant slowdown, a bitter fruit of global warming, sees the ice melting. Releasing streams of fresh water that, by their lightness, dare to defy the established order of our oceans[1][3].

This intrusion, akin to ice water boldly poured into a boiling bath without any movement to homogenize the temperature, results in our feet numbing from the cold while our torso burns with heat. This explains the domes of heat and these glacial episodes which, like unwanted guests, impose themselves recurrently.

The alarm was first sounded in October 2003. "The Pentagon report," by enlightened authors such as #PeterSchwartz and #DougRandall, already warned us. At this contemporary hour, a study, dated July 26, 2023, by Professor Peter Ditlevsen, from the University of Copenhagen (Københavns Universitet) confirms the same concern. And what about the announcement made on the 20 Hours newscast on France 2 on February 15, where the Dutch supercomputer Snellius Eksplorasi Teknologi revealed similar conclusions[3]...

What future then? The Gulf Stream, this celestial river, could stop its course for a century, plunging our world into a new ice age, where each year would distance us by three degrees from a temperate climate, starting to approach the frosts of Antarctica from 2025. The urgency is there, palpable, although the IPCC gives us a reprieve, a fragile hope in this race against time[1][3].

Continuation of this journey next Monday!

Written by Thomas Vassort
Infinite loop created by Boocle (patented technology)
Eskimo interpreted by Kareen Frascaria

Monday explorers, our quest to unveil the shadow and light of the unknown continues. Let us arm ourselves with our radiotelescope to probe space in order to decipher the links between the visible and the invisible. Together, let's scrutinize the stars in search of extraterrestrial life.

This fascination for the other, for what lies beyond, has ceaselessly animated the scientific community. A quest for universal understanding, to decipher our own existence in the immensity of the cosmos. It's an exploration of biological diversity, an attempt to grasp the fundamental differences between life on Earth and potentially elsewhere. And above all, trying to elucidate the greatest mystery, the origin of life, which remains to be revealed[1].

Faced with the immensity of the universe, the idea that we are alone defies reason. Testimonies, by the thousands, emerge from all over the world, from civilians as well as military, enriching the file of the inexplicable[3].

In 1977, a bold move: the Voyager 1 and Voyager 2 probes carry a message intended for possible beings from other worlds. A golden disc presents man and woman, 116 images of our Earth, sounds of our nature, and the music of our geniuses, Bach, Beethoven, Mozart. These ambassadors have today crossed 24 billion kilometers through the cosmos.

On October 30, 1938, Orson Welles plays with the collective imagination, simulating an extraterrestrial invasion. Panic seizes the population, illustrating our complex relationship with the idea of extraterrestrials.

We imagine them as blue humanoids, with a voluminous head, large black eyes without eyelids, three fingers on each hand. What if, upon closer scrutiny, we considered an alternative theory?

Human evolution, from our common ancestor with the monkey to homo sapiens, shows constant adaptation. Our appearance refines, our limbs change, our body hair slowly disappears. If this evolution continues, perhaps the image of the extraterrestrial that we project is nothing but a distant projection of ourselves?

Humans of the future having traveled through space and time, having taken a black hole with their spacecraft to meet their ancestors. Hairless, bald. Blue skin, a new color adaptation to live in space. More developed brains, having expanded their cranial boxes. Three fingers, enough to hold, touch, manipulate. Large black eyes, perfect against the glare, when these beings dance near the stars[2].

Could humanity, one day, master the depths of a black hole to venture through the meanders of space-time? If, in our current era, we could cross this threshold, would we choose to revisit our past, to correct the missteps that have led our quest for wisdom astray? What would we change if we had the power to do so?

Written by Thomas Vassort
Endless loop created by Boocle "patented technology"
Music created by Guillaume Calfati

"Know thyself", Socrates cried, an unshakable pillar of our philosophy, a guide to perhaps more swiftly navigate through life. My dear friends, I have chosen to dye my soul by exploring the mysteries of my being through letters, numbers, and stars.

My name, Thomas, echoes with the sound of faith tested, of belief forged in the crucible of personal and direct experience. It embodies this insatiable quest for truth, both intellectual and spiritual, this drive towards integrity, sincerity in our convictions. "Twin," its etymology tells us, a word heavy with meaning.

As for numbers, the plot thickens. I was born on December 12, 1979, exactly fifty years after my grandmother, that life educator, transmitter of values, born herself on December 12, 1929. She, after having three daughters, hoped for a son she never had. And here I am, inheritor of that day, bearer of her hope. The twelve, omnipresent figure: Twelve hours, twelve months, twelve lunar cycles, twelve apostles, twelve tribes of Israel, twelve Imams of Muhammad, twelve sun gods in Hinduism and twelve Olympian gods. The magic of twelve, obvious, commanding[1].

Then, astrology revealed an unexpected chapter. Believing myself a Sagittarius, I discovered, amazed, Ophiuchus. Serpent bearer, it evokes healing, wisdom, knowledge of life's mysteries, quest for harmony between dualities, reflecting the virtues of Asclepius.

What mysteries lie in these signs, these numbers, these letters that weave the fabric of our lives!

Ah, the days fly by, dazzlingly fast, like photons in love with freedom. Dawn graces us, once again, with a luminous spectacle, revealing connections, visible and invisible. Let's put on our hiking shoes and tread these ancestral paths that wind through the mountains. Let's meet the alpine flora, wild and untamed.

The mountain flowers, an extraordinary palette of adaptations, tame the whims of an often hostile environment. They offer us, passionate observers, a living lesson on the echoes between the plant and social worlds[1].

Take the Rhinanthus, this yellow flower with vampire-like habits, siphoning the vital essence of its hosts. Isn't this a mirror to our own excesses, where the strong feed on the chalice of the weak, in a selfish quest for survival?

As for the purple Saxifraga oppositifolia. It forms protective cushions for its congeners. Isn't this an allegory of our communities, those havens where mutual aid and sharing are pillars, forging microclimates of benevolence in adversity?

And the pink-hued Silene acaulis, with its protective fleece it cultivates to face the icy assaults of the heights. A living image of our ingenuity, weaving clothes and shelters to defy the furies of nature.

The reddish Sempervivum tectorum illustrates our aspiration for enlightened resource management. Its growth, perfectly calculated to allow it to thrive peacefully, is an ode to the circular economy, where nothing is wasted, everything is transformed, for the collective good.

The Senecio cambrensis in shades of yellow, demonstrates bold genetic hybridization with other flowers of its species, reminding us that the mixing of cultures is a source of mutual enrichment, flourishing diversity, a catalyst for innovations and evolutions.

The immaculate violet Orchis mascula, in perfect symbiosis with the fungi that surround it, is a hymn to cooperation. A metaphor for our social interdependencies, where mutual support and collaboration are key to overcoming challenges and obstacles.

Thus, revealed under the caresses of the sun, are the daily miracles of nature. Lessons of life, woven in the silence of the altitudes, inviting us to reflection, to admiration.

Do the perfect cycles of nature, from germination to flowering and up to decomposition, testify to a greater design, a pre-established harmony?

If the Earth produces miracles every day, should we not consider these phenomena as messages, invitations to recognize and celebrate something that transcends our immediate understanding?

Written by Thomas Vassort
Linear film created by Boocle

Once again, the climate sends us its impassioned calls, signals that, in a nearly mythical stubbornness, we choose to ignore. Take France, for instance, where the state's leadership, in a move that raises eyebrows, seems to pit agriculture against ecology. The decision to reintroduce the use of some of the most harmful substances in the world on our lands rightly sparks outrage. It's a course of action that, for a few coins, might well hasten our valiant farmers into the merciless arms of devastating diseases.

But the picture darkens further when we consider the state of our Earth, brushing against its own limits, weary of our outsized pride. For years, I have been emphasizing this point: the planet, this vibrant entity, might well rise against the arrogance of its own offspring. The melting of glaciers, icebergs, and ice caps is but the prelude to a deeper change. Freshwater, as it flows into the oceans, does not mix with salt water, subtly disrupting marine currents that have been slowing down insidiously for decades[1][2].

The critical moment is approaching. The marine currents, those arteries of our climatic system, threaten to stop their vital dance. The Earth, like a living organism, prepares to repel those it nourished but who no longer respect it. Ages of glaciation could well return, extending their icy chill for perhaps a century. History whispers to us that this is not a first. To glimpse our future, a look at the past suffices[1][3].

In Europe, the thermometer could well drop by three degrees each year. It is late, very late. The time for action is now, not tomorrow. I implore you, let us act for our survival. Here lies a challenge that defies understanding, a test of our collective wisdom[2][4].

Some eloquent links:

The Guardian article, the BBC article, the Ocean article and the Big Think article !

This Monday wears a uniquely peculiar hue. To unravel the ties of the visible and the invisible, we were seized, my friends, by an irresistible impulse: that of summoning the beyond. With a ouija under our trembling fingers in anticipation, we made the call. "Spirit, are you there?... Spirit, are you among us?" And behold, oh surprise, a presence seems to brush against our reality. It seems, yes, it really seems that a communication is established!

Dear posterity,

I am addressing you from a place beyond time and space, a place where the past, present, and future intertwine in an eternal embrace. My name is Albert Einstein, and although my body has long joined the stars, my spirit remains concerned about the future of humanity[1].

In my earthly life, I sought to unveil the mysteries of the universe, to understand the fabric upon which our reality is woven. Among my many discoveries, a formula emerged, simple in appearance, but of immeasurable scope: E=mc²[1].

However, with great sadness, I observed in my lifetime how this knowledge was diverted to create the most destructive weapon humanity has ever known: the nuclear bomb. This was not my intention. I dreamed of a world where science would bring peace and progress, not desolation and fear. Today, I return from the dead for a moment, driven by an urgency that transcends the boundaries of the beyond, for I fear once again for the future of humanity[3].

The advent of artificial intelligence coupled with robotics opens horizons of unimaginable opportunities, but also abysses of potential dangers. You stand at the dawn of a new era, where the machines you have created could not only surpass our intelligence but also challenge your control in a frightening way. I am driven by the fear of warrior robots defying the ethical principles of Asimov intended to protect us.

Faced with the growing threat of deepfakes leading to potential mass manipulation, the urgency of adopting blockchain markers to distinguish the true from the false becomes crucial, thus preserving the essence of your reality and the veracity of discourse in this new technological frontier.

In the meanderings of the spirits surrounding me, I have met Nostradamus, this visionary of the past whose prophecies have shaken the centuries. He too expresses his concern for your era. Once, he had seen in a dream the shadow looming over your future, a shadow born of human arrogance and its thirst for power. Together, we urge you to be cautious, not to repeat the mistakes of the past.

You are the guardians of your destiny, the architects of your future. It is up to you to embrace the complexity of your world with wisdom, compassion, and courage. Science, in all its splendor, must be guided by strict ethics, a visionary policy, and a deep respect for life in all its forms[1].

If you do not become more just, more peaceful, and generally more rational than we have been or you are, then may the devil take us.

I am, I was, and I will be,
Your Albert Einstein

Written by Thomas Vassort
Loop created by Boocle

Ah, allow me to invite you, at the start of this week, on an extraordinary journey, a dizzying dive into the abysses of time. Imagine a machine that takes us back through the centuries, propelling us towards the mysteries of a vanished civilization: Atlantis. A name that stirs the soul, doesn't it?

This tale, my friends, comes to us from Plato, the philosopher of antiquity, who, in his dialogues "Timaeus" and "Critias", tells us of a mythological prodigious island, erected beyond the Pillars of Hercules. A civilization, he said, engulfed "in a single day and night of misfortune".

Ah, Atlantis! A world where the visible and the invisible danced in an almost divine harmony. The Atlanteans, beings of spectacular advancement, both in terms of spirit and technology. A society of unheard-of sophistication, with its majestic architecture, its canals that defied understanding, a technology that, let's dare to say, surpassed our modernity[1][2].

Plato paints us a picture of a dream city, a palace surrounded by rings of water and earth, connected to the great ocean by a majestic canal. But let's go further in our imagination. Think of Atlantean technology, a nearly poetic vision of science: free energy, levitation, crystallography that would envy our wildest inventions, and that capability, almost divine, to manipulate time and space.

The true genius of Atlantis, you see, lies in this link woven between the tangible world and that, more ethereal, of the invisible. The Atlanteans, according to some scholars, possessed the key to navigate between these two realities, using their knowledge not only to shape matter but to reach heights of spirituality, to travel in unexplored dimensions, communicate with entities from other worlds.

This fall, my dear readers, was not only that of a land swallowed by the waters, but that of precious knowledge, a lost harmony between man, nature, and the universe as a whole. Atlantis thus remains a powerful symbol, a reminder of our highest aspirations, but also of the perils of human pride, our tendency to stray from true spiritual principles.

There you have it, my friends, a brief summary of the story of Atlantis. Not just a simple tale, but a mirror of our own quest.

Written by Thomas Vassort
Loop created by Boocle

Dear adventurers at heart, we are back in the jungle of the visible and the invisible. Let's open the path with our machetes to discover new passages in this mysterious world. Let's uncover the fabulous link between the smallest and the greatest. Yes, let's open the doors of perception to embrace the sacred union from the microscopic to the macroscopic[4].

Imagine, if you will, this infinite web woven by neurons in the sanctuary of our mind. A network so vast, so intricate, it evokes the galactic clusters that edge the velvet of space. From neurons to galaxies, bridges are built, invisible but undeniable, traced by the invisible hands of universal laws.

And these galaxies, my friends, these dancing spirals that punctuate the ether, are they not the echo of the whirlpools formed by water escaping into oblivion? These spirals, manifestations of diverging scales, united by rotation, the conservation of angular momentum, whisper to us the secrets of the universe, in a language common to all matter.

Let's continue this reflection with atoms, those elementary particles, swirling around their nucleus like planets orbiting their star. Their dance is a miniature of the celestial ballet, a symphony where each note, though distinct, contributes to the harmony of the cosmos.

Consider the Earth, our home, and the cell, the cradle of life. Each delineates a universe, protected by an envelope, be it membranous or atmospheric. Here again, the small reflects the large, in perfect symmetry of intention and function.

And us? Ah, we, ephemeral actors on this cosmic stage, what is our nature? Are we beings in symbiosis or invaders? This analogy with microbes prompts us to introspection: do we live in harmony with our host, or do we consume it to its loss? There are microbes that coexist peacefully, and others that, insatiable, constantly seek to conquer new territories.

Here, dear friends, lies our quest. By exploring the links between the minuscule and the immense, we discover not only the wonders of the universe but also the choices that shape our journey through it[2].

In this reflection on the micro and the macro, we are invited to choose our path, with the wisdom and caution of those who know that every action resonates through infinity.

Written by Thomas Vassort
Linear film created by Boocle
Soundtrack created by Guillaume Calfati

Ah, what joy it is to announce a digital rebirth, a transformation of Boocle's website! This platform, flamboyant and rich in information, has just blossomed in the digital universe. It reveals to you, with discreet elegance, the finest metrics, those numbers that, like bright stars, will guide your steps in the night.

This site, like a skilled tailor, unveils the services of Boocle in all their aspects, with the precision of a goldsmith. A personal space is also dedicated there, where my pen has allowed itself some liberties, a playfulness to brighten this digital world.

Additionally, we proudly introduce the pioneering Lab Boocle AI. A service innovatively creating loops 100% powered by artificial intelligence, heralding a new era of excellence[1].

But, my dear friends, the most exhilarating novelty lies in our extension beyond the borders of luxury, art, and cinema. Boocle now opens its doors to eco-responsible companies, those that, with bravery and commitment, shape a greener future. Boocle welcomes them with open arms, placing them on the same level as the spheres of the elite[2].

So, do not hesitate any longer. Turn to Boocle to transform your visions into realities. For, I tell you with conviction, the future is circular, an endless loop of renewal and progress.

Ah, here we are again, inexorably, on the first day of the week. Dear explorers, equip yourselves with your compass to navigate the path of the visible and the invisible. Let's explore together the Zeitgeist!

Ah, this delightful air that nestles beneath our eyes, like a subtle fragrance we perceive without identifying its source. It is the opportune moment to do things. It undoubtedly inspires inventors, artists, philosophers, scientists, entrepreneurs, and heads of state.

To feel it, to perceive it, one must broaden one's temporal window. Understand everything that happened before. Comprehend the plot, the logic, the matrix. But also understand the long-term goal of one's domain. And slowly but surely, the Zeitgeist takes shape. The opportune moment to bring the right idea at the right time[2][4].

Naturally, it's all a matter of timing. Being too ahead will leave you misunderstood, and being late will simply make you miss the train or be a mere follower, obliging you to gather only the crumbs.

Some notable examples: the Minitel, initiated by France Telecom in the 1980s, paved the way for the Internet. The famous smart card, invented by the Frenchman Roland Moreno in 1970, eventually gained traction in the United States. The Belgian-French inventor Étienne Lenoir created the first internal combustion engine in 1860, but it was the German engineer Nikolaus Otto who perfected and popularized the concept. The Lumière brothers invented cinema in 1895, and once again, it was the USA that knew how to exploit this mine. And we could continue indefinitely in this manner.

This proves that in Europe, we are more followers than pioneers. We need to verify that things work elsewhere before adopting new technologies. It's a shame because it inevitably puts us behind the train of innovation.

It's said that the USA is 10 years ahead of us. That's why many people automatically look to the United States to see what works and replicate the model in Europe.

Yet, allow me to narrow the focus on France. We are not lacking in innovators, creators, or time sentinels. France, through its language and culture, enjoys rejecting conventions, deeply reflecting on subjects, and consequently discovering previously undiscovered gems.

So, to conclude this post, allow me this reflection. Having the soil and the seeds is essential and profoundly valuable, but allowing ourselves to water them to make these extraordinary inventions grow is indispensable. And undoubtedly, we have never succeeded in doing that.

Written by Thomas Vassort #madewithai
Illustration created by Boocle

A new week, in this fascinating world where the invisible and visible intertwine. A theme that is an endless well, dear friends!

In these days when the sky is adorned with gray, cold, and diffuse melancholy. Let's color our imagination. Let's explore together the magic of rainbows.

In 1704, Isaac Newton in his work "Opticks", demonstrated how white light, in an embrace with a prism, reveals itself in a spectrum of colors. This phenomenon, as you know, occurs when rain and sun meet. The sunlight, passing through water droplets, diffracts and bursts the composition of this white light into all the colors of the rainbow.

Are you familiar with the lunar rainbow? This phenomenon, a cousin of the first, is born from the light of the moon. And seen from an airplane, believe it or not, the rainbow turns into a perfect circle.

The technological applications, dear explorers, are as diverse as they are astonishing. Take optical fiber, which employs this same principle to transmit light over long distances. In photography, cinema, and ophthalmology, lenses use refraction and dispersion to sculpt light. Meteorology, too, draws inspiration from light dispersion to probe the secrets of the atmosphere. And in the scientific world, telescopes, microscopes, stethoscopes... all benefit from these mechanisms. We could go on for a long time: screens, holograms, light shows at your favorite concerts...

This mysterious phenomenon has, of course, fed myths and beliefs. In Greek mythology, Homer's Iliad speaks of Iris, the rainbow goddess, messenger between gods and humans. In Norse mythology, the Bifröst, this rainbow bridge, also connects the world of men to that of the gods. And in some Native American cultures, the rainbow is a sign of life, a bridge between several worlds.

Literature has embraced it with delight. Wordsworth, in "My Heart Leaps Up", celebrates joy and connection with nature in front of a rainbow. Baum's "The Wizard of Oz" turns the rainbow into a path to a world of dreams.

Culturally, the rainbow is an emblem of the LGBTQ+ community, symbolizing diversity and acceptance[8].

Finally, the tale of the pot of gold at the end of the rainbow, from Irish folklore, evokes the quest for riches and happiness, the allure of the unattainable, and the dream.

There you have it, dear friends, an overview of the rainbow, this phenomenon that marvels and inspires.

How could rainbows be used to address environmental or climate issues? If you could travel on a rainbow like in a fairy tale, where would it take you?

Written by Thomas Vassort
Cinemagraph of Isaac Newton created by Boocle

Ah, Monday, that unique day where adventure and discovery intertwine. Today, let's explore once again the upcoming theme of TEDxSaclay so dear to our hearts: "Between Visible and Invisible".

Let's address the disability, both visible and invisible, through the prism of Post-Traumatic Stress Disorders (PTSD). These disorders, far from being exclusive to war witnesses, affect victims of terrorist attacks, police officers, firefighters, women victims of sexual assault, bullied children, mistreated employees, all susceptible to suffering from this ailment.

These PTSDs, the result of a complex psychological process, are sometimes underestimated in modern psychiatry. Yet, they represent a tangible reality, often hidden in the subconscious. The works of great psychiatrists such as Freud, Bessoles, Canini, Trousselard, guide us on this tortuous path to healing.

The reconstruction after PTSD can be mapped by a clock, where each hour represents a stage of a reparative cycle, each marked by words oscillating between depersonalization and derealization.

12h - Traumatic event: Heartbreak, bitterness, vain hope & affliction.
1h - Stupor: Mourning, non-recognition of loss, futile efforts of expulsion & blank moment.
2h - Denial: Soldier's heart, futile and absurd act, emotional relationship & verification.
3h - Insomnia: Loss of senses and bearings, search for return & corpse in the closet.
4h - Sadness: Alteration of self-perception, pain affect & invasion.
5h - Resignation: Pleasure, displeasure, numbness & fatalism.
6h - Paradoxical Gratitude: Fusion grip, alteration of emotions & tipping point.
7h - Intrusion: Living in a dream, vulnerable self-conduct & unrepresentable real.
8h - Omniscience: Golden eyes, transient relief & ultra-clairvoyance.
9h - Resilience: Chasing the past, anticipating the future, temporality & stability.
10h - Immortality: Discovery of the unknown, wisdom, connection of the higher self & announcement of change.
11h - Resurrection: Resurrection of feelings, liberation & bust of Adonis.

These stages are a metaphor for the healing process. Each stage can be salvific or trap us for eternity. Man, in his quest for peace, remains and fights courageously to save himself from himself. It is an emotional journey, a path full of obstacles but essential.

PTSD is not an end in itself, but a journey towards rebirth. Man, like a resurrected Adonis, overcomes his trials and reveals himself, transformed, stronger once rebuilt.

How can we, as a society, better recognize and support those suffering from PTSD? What roles can the arts and literature play in the healing process of PTSD?

Written by Thomas Vassort
Endless Loop created by Boocle

Every beginning of the week unveils a new mystery on the theme of TedxSaclay 2024: "Between Visible and Invisible". Armed with our flashlights, let's follow this nocturnal path together to try to uncover the secrets of the stars: the link between innovation and science fiction.

Each inventor draws from a reservoir of inspirations, fed by the needs of society, their own aspirations, but often also by science fiction. Take, for example, the mobile phone. Giants such as Alcatel, Nokia, Samsung, Apple, all seem to have drawn from the same source. "Star Trek", aired in 1960, introduced the revolutionary concept of a compact and wireless communication device. Stanley Kubrick, with "2001: A Space Odyssey", prefigured the advent of voice assistants linked to artificial intelligence, similar to Siri or Alexa.

Sometimes, however, it's not the chicken that makes the egg, but the egg that makes the chicken. The advent of the Internet and virtual reality has inspired works such as "The Matrix" or "Avalon", exploring parallel virtual worlds. Stunning advancements in genetics have fueled "Gattaca", envisioning a society where genetic manipulation determines everyone's fate.

All that we have discovered is, naturally, visible. What remains to be discovered lies in the invisible.

Consider time travel, many times explored in our cult films. What scientist has not been inspired by "Back to the Future"? Doesn't "Close Encounters of the Third Kind", by François Truffaut, pave the way to one day communicate with extraterrestrials?

But the interactions between science fiction and innovation don't stop there. Science fiction also alerts us to the possible pitfalls of innovations. George Orwell, on his hospital bed, wrote a prophetic vision. In "1984", published in 1949, Orwell paints with astonishing accuracy our contemporary society. The telescreen, eerily similar to our televisions, the use of Newspeak, where words are devalued, the rise of extremes, and, of course, the famous: "Big Brother is watching you".

Our inventors, screenwriters, directors are inexhaustible wells of knowledge, guiding us, allowing us to evolve or regress, depending on the choices humanity makes to shape our present and future.

Written by Thomas Vassort
Infinite loop created by Boocle (patented technology)

Thanks to Lionel Delfini and Ronan Bremond for their artistic advice.
Thanks to Christophe Vassort for his direction (finally, of a robot).

Ah, what an epic saga we are living, my friends! Here is the second round where Goliath, with his Herculean strength, delivers his third ipercute to David. And, by Jupiter, what a painful strike! For the uninitiated, here's the crux of the matter: Meta, like a Roman emperor, has declared war on Boocle.

This battle, worthy of the greatest ancient tragedies, began with a chance meeting at Viva Technology, at Meta's pavilion, with a French emissary of this entity (whose name I shall withhold). A breakfast at Café de la Paix, oh sweet irony of fate, followed. Then, a series of email discussions took place, contemplating an alliance between Meta and Boocle. But, like a thunderbolt from Zeus, Meta decided: Boocle is too niche for their empire of 4.6 billion souls. "We opt for more universal technologies," they declared. What response to give to that? Of course, I retaliated, armed with objective and detailed reasoning, but to no avail.

Then, about six weeks after their refusal, three months after my commercial presentation. Meta launched an advertisement exploiting the technology and concept of Boocle, described in a previous post (on the blog - startup category - 26 July - Boocle Freeze Frame). A blatant act of plagiarism! So, that was the second round.

The first had begun when I transformed my personal photography account into a standard for Boocle. Certainly, not an overwhelming fame, but sufficient for my cause. However, Meta reacted with a shadow ban, relegating me to the shadows of their algorithms. My statistics, after a detailed analysis, testified to this: From 1000 likes per photo to a mere handful (5). But then, the third round? Ah, an exquisite play! Faced with cybersecurity issues, I strengthened my defenses, notably with two-factor authentication. But alas, it was impossible to connect to Instagram, even with the correct password. Instagram obstinately refused the code from the third-party application. Ten attempts, ten failures. And so, the curtain falls on the third round: Exclusion! Attached, the screenshot of the refused code.

Dear Elon Musk, had you really considered a bare-knuckle fight in the Colosseum of Rome against Mark Zuckerberg? What would you say if I were your sword in this arena?

Ah, my friends, let me enlighten you about a technological revelation that is shaking our perception of reality. Imagine, if you will, the V6 of MidJourney on the brink of its unveiling. A feat, my dears, reminiscent of the power of a Ferrari V6 engine.

As a former fashion photographer, I recall the passionate debates of the digital era. The quest for realism, a constant duel between the raw truth of the image and its skillfully retouched alter ego. Art, you see, is not about abandoning tools like Photoshop. But mastering them with such subtlety that they blend into the work, invisible. Preserving optimal realism, that is the goal. As my photographer mentor, Serge Guerand, used to say, "You have to know the technique in order to forget it."

Midjourney V6 embodies this philosophy with a striking fidelity to reality[1][2]. And now, a riddle for our gaze: Distinguishing the work of AI from that of a Leica camera. A feat accomplished in just a few months! Artificial intelligence, undoubtedly, is a true particle accelerator. Let's embark on this train of innovation, or else we will remain at the station, eternal spectators of a world in flux.

My beautiful fir, king of the forests, how I love your greenery… In this festive season, the TEDxSaclay team sends you its warmest wishes. May your Christmas be filled with conviviality, love, and gifts, each more original than the last!

And let's talk about our gift, a bit unusual: an assembly of Schrödinger's cats. But, you might ask, what is that? Ah, the question is as sharp as a silk thread. The famous Schrödinger's cat, the first illustration of quantum reality, so alien to our everyday life. Quantum, where a photon can be in two places at once, thus revealing the existence of multiple spacetimes.

But why introduce a cat into this equation? Sometimes, scientific inspiration flirts with the absurd. This idea is the twinkling star at the top of the Christmas tree! Imagined by a certain Erwan, it consisted of enclosing a cat with a photon, a hammer, a vial of poison, and a Geiger counter in a sumptuously wrapped gift. Fortunately, this experiment remained in the realm of imagination.

Merry Christmas, children.

This concept demonstrates that, depending on the state of the photon, two realities coexist: in one, the cat triggers the deadly mechanism; in the other, it remains unharmed. Thus, the cat is both alive and dead.

Merry Christmas, children!

This adventure marks the beginnings of quantum physics and, hopefully, the last hypothesis featuring a cat. Inspired by this theory, we have created a Christmas tree that symbolizes the survival and proliferation of our dear feline.

Merry Christmas to one and all!!

Written by Thomas Vassort
Illustration created by Boocle

Dear subscribers, as promised and in a now monthly tradition. I bring to life a deepfake to honor my most loyal supporter. This month, the Oscar goes to Sandrine Foucher, a fortuitous yet significant encounter in Saclay.

She had nothing to sell to me, I had nothing to sell to her, we talked for hours. Sandrine, a personality brimming with vitality, curiosity, and boundless generosity, captures my attention. I admit, I am always drawn to such vibrant souls. At the heart of our exchanges, shared ethics and mutual respect, fundamental values to gain my trust. Thus, from this meeting was born a friendship, I hope, everlasting.

In this deepfake, a cutting-edge tool allowed me to subtly analyze her profile, a mapping of her essence which I am proud to say, matches my intuition. A second tool then identified a dozen film characters that correspond to her. After discussion, we chose Rey, the illustrious Jedi heroine of Star Wars. Sandrine, may the force be with you!

Ah, what a strange ballet between luxury and art, isn't it? In the golden nooks of our streets, where shop windows shimmer with a thousand lights, a dance unfolds, discreet yet intense. Art, in its majestic and silent splendor, joins the ball of luxury. But, oh surprise, it does not attract it, it soothes it!

Here's a revelation, my dear friends: Indulging in art is like drinking an elixir that tempers our desires for splendor and glitter[1]. Art is not just a delight for the eyes; it's a caress to the soul that elevates us, makes us see beyond the tangible, the material. In the presence of art, it's not our wallet that stirs, but our spirit that soars.

Luxury boutiques, these temples of high-end consumption, have perceived this paradox. They host artworks, but, oh, the irony of fate, it does not always stimulate the desire to spend[2]. On the contrary, it invites serene contemplation, a moment of transcendence where the desire for status softly fades away. And if we look closer, the interest in these coveted objects crumbles when art is admired for itself, and not as a mere ornament.

It's a fascinating lesson: In art, there's a quiet force that, far from pushing us to consume, invites us to reflect, to feel, to be. In the end, art and luxury dance a complex tango. One attracts the other, but at what price? Luxury, when draped in art, can lose its ephemeral appeal. And we, as spectators of this spectacle, discover that true beauty, the one that touches the soul, is priceless[3].

So, my dear ones, next time you stroll through these alleys where luxury and art mingle, ask yourself: What truly captivates my gaze, my heart? Is it the brilliance of an object or the depth of a work? The answer might surprise you.

And if you wish to delve deeper into the subject, check out the article from the Journal of Consumer Research.

In the shadow of the night soon enveloping the world in this Christmas season, the birth of Jesus is shrouded in mystery. The dates fluctuate: March 25th, perhaps April 19th, or even May 20th, and some even whisper between the years -4 and -6. Like a secret lost in the winds of time.

For my part, I do not kneel before the altar of God, a legacy left by my father, a warrior of imagery, a cameraman in the battlefields. He taught me a lesson: Religion often a cradle of death through so many wars across the wise on our planet. Without baptism, he gave me the choice to carve my own spiritual path. My journey has led me through deserts and mountains, to the discovery of unknown worlds: Judaism under the sun of Israel, Islam in the enchanting alleys of Morocco, Copts on the road to Wadi El Natroun in Egypt, Buddhism in the serenity of Thailand, Christianity across the United States. Nuggets of wisdom wrapped in an enigma: This tenacious difficulty in embracing the other, the foreigner, the infidel.

Then, one day, paganism revealed its secrets to me during a summer solstice, a ritual as ancient as the Vikings. I dove into the depths of its history, discovering that pagans once reigned over Europe, before the rise of the Christian god. The Romans, hungry for conquest, seized this faith, transforming pagan symbols into tools of domination. The trident turned into the devil's fork. The five-pointed pagan star into a symbol of black magic.

Paganism celebrated the elements: Air, earth, fire, and water. And with the woman, the source of life, at the center. A cruel irony followed: Islam veiled the woman, Christianity denied marriage to its servants.

And here is my truth, hidden from the eyes of the world: A god or goddess is not to be sought in the clouds, but beneath our feet. The Earth, a nurturing mother, protector, sometimes angry, but always teaching. She tells us her past, shows us the present, and spares us not from the future. Yet, blinded, we devour her, mistreat her. She begins to reveal her power, her limits, a warning we pretend to ignore.

My goddess, the Earth, a powerful feminine symbol, is the compass of my soul.

Cinemagraph illustration of the mother goddess.

Ah, the first day of the week, that famous Monday, where our souls oscillate between reluctance and fervor, depending on the passion that fuels our activities. Today, let's embark on a fascinating exploration of the theme "Between Visible and Invisible," announced for the next TEDxSaclay.

Dive into the universe of mysteries with an enchanting number, a number that seems to govern the universe: the golden ratio.

This divine proportion stems from the Fibonacci sequence, where each number is the sum of the two preceding ones: 1, 2, 3, 5, 8, 13, 21... And behold, the golden ratio unveils itself, 1.61803398875, a transcendental value, an irreducible fraction of creation.

This number, not just a mere integer, symbolizes harmony in abstraction. It intrigues, fascinates, challenges mathematicians, artists, philosophers, economists, and many more. Why? Because it orders the universe. Graphically represented, it draws an infinite spiral, an eternal embrace of geometry and the cosmos.

This spiral is found everywhere: in a goat's horn, the petals of a flower, the gap between our fingers, our limbs, and even in the majestic unfolding of our galaxy. In art, this proportion is a silent guide, defining harmonious dimensions in the paintings of masters, in photography, cinema, sculpture, and architecture.

Consider a room 2.20 meters high. You enter and immediately feel comfort, a perfect fit with your being. But change these dimensions, and suddenly there's oppression or disorientation. The golden ratio, like a conductor, seems to direct our emotions, our perceptions, our place in the infinite cosmos.

Thus, the golden ratio, far from being a mere calculation, is a guiding thread in the very fabric of existence, uniting art, science, and nature in an elusive but omnipresent harmony.

If the golden ratio governs the universe, could it also influence our decisions and destiny? If it's present in nature, how does it challenge our understanding of randomness and chaos? If there is a god, could they ultimately be a mathematician?

Written by Thomas Vassort
Illustration created by Boocle

Hello, dear innovation enthusiasts! Today, let's explore space, this infinite theater of scientific and technological advances. Space, long the preserve of institutions, is transforming. It is now opening up to commerce, a revolution that has been brewing for twenty years. But a challenge remains: making space accessible at a lower cost. Imagine transporting to the stars as easily as we navigate Earth's oceans.

Orbital services, that's our future. They are multiplying, promising a future brimming with projects. Startups are divided into two spheres: those that propel us into space, and those that deploy their services there.

Paris-Saclay shines brightly with its innovative startups. On one hand, we have Exotrail, a visionary in space propulsion. They design systems that allow satellites to reach their orbit with surgical precision. On the other hand, ArcSpace, this daring startup, plans to shape satellites in the cosmos. The goal? Spacecraft of unprecedented scale, far exceeding current sizes.

Our satellites, these valiant explorers of the infinite, suffer from a limited lifespan. The mission: to refuel them in orbit to prolong their celestial adventure.

Space navigates between civilian and military realms. Satellites, once peaceful messengers, sometimes become armed guardians of the cosmos. Their destruction leads to a chaotic ballet of debris, a danger to their orbital companions.

The Moon and Mars, no man's lands, arouse covetousness and debate. Who will govern these virgin spaces? A fragile consensus strives to prevent their militarization, but the stakes remain colossal.

Around our planet floats a cloud of debris, the legacy of our space ambitions. The solution? Special missions to clean up this cumbersome heritage. But unfortunately, we are still far from having found effective solutions.

In the vastness of space, the CNRS - National Centre for Scientific Research and the European Space Agency - ESA illuminate the firmament of research. Their quest? To unravel celestial mysteries. Thomas Pesquet, an ESA astronaut, embodies this adventure. This modern hero reminds us that space is both a scientific challenge and a human odyssey.

Thanks to Guillaume Mohara, CEO of ArcSpace, for responding to our interview and enlightening us on the mapping of the future of space.

Written by Thomas Vassort
Illustration created by Boocle

New week, new horizons in innovation! Ah, dear friends of curiosity. Here comes a sparkling Monday, get ready to dive into a universe worthy of the greatest science fiction stories. At TEDxSaclay, we question the impact of quantum on the living world.

Quantum: A world of mysteries and miracles... Imagine a space where nature dances to a music with unpredictable notes. That's the quantum world! It was Max Planck, in 1900, who lifted the curtain on this fascinating scene. He revealed a secret: energy, instead of flowing in a continuous stream, leaps and bounces like an agile dancer on the steps of a staircase.

The race is thrilling towards the future in a frenzied quest. Technology giants, like mythological figures such as Google, Microsoft, IBM and Intel Corporation are embarking on an epic race to shape the ultimate quantum computer. These machines, oh, they are not just assemblies of circuits and wires. They are the modern oracles, capable of deciphering enigmas in the blink of an eye, mysteries that would take an eternity for our classical computers.

France, a true star in the quantum sky, holds a prominent place. Quandela and PASQAL, shining brightly on the most important innovation site in Europe: Paris-Saclay. At the forefront of this sector, which will undoubtedly be our next technological revolution. Pasqal, even hailed by a Nobel Prize laureate...

Couple artificial intelligence with quantum, and the possibilities are multiplied. Imagine robots, systems, learning and adapting with unprecedented agility. In biotechnology, we could unveil the most intimate secrets of life. And in space, envision travel and communications of unmatched speed and uniqueness.

Quantum, savior of our climate? Quantum technology could be our knight in the battle against the climate crisis. How? By modeling the complex whims of the climate, optimizing the use of renewable energies, and even discovering new ways to capture atmospheric carbon.

How will these quantum supercomputers transform our daily lives? What mysteries do scientists still need to unravel to make them accessible to everyone? And how to ensure that this phenomenal power is used for the common good, without compromising our security or privacy?

Written by Thomas Vassort
Illustration created by Boocle

Monday marks a new week of exploration in the field of innovation, especially dedicated to the living. Currently, the role of algorithms in our digital life is attracting increasing interest. With the rise of reliance on social networks in France, where 80% of citizens get their information from these platforms. Algorithms play a crucial role in determining the content users see, often based on their personal data.

The concept of dataism, related to techno-humanism, proposes an approach where data and information are paramount. This philosophy suggests that humans, after having played their role in the universe, should give way to new forms of data-centric existence. Dataism adherents, doubting human wisdom, place their trust in Big Data and algorithms to convert data into knowledge.

Dataism envisions a future where the Internet would connect not only media but also objects, trees, animals, thus turning all existence into data. However, this vision raises concerns. If algorithms became dominant, humanity could be reduced to mere data.

Several questions arise: Are living organisms just algorithms? What is more valuable, intelligence or consciousness? How will our society evolve if non-conscious algorithms know us better than we know ourselves?

But what are the values that guide transhumanism? Enhancement of humans through technology, fusion of man and machine, and surpassing traditional humanism.

Written by Thomas Vassort
Illustration created by Boocle

Dear enthusiasts of innovation and the curious about tomorrow, today, our journey promises to be exhilarating. We will explore the theme that animates the heart of TEDxSaclay: "Innovation in the service of life". Prepare to discover the astonishing possibilities that technology unveils and will continue to reveal for a transhumanist future.

Let's look at the origins: Julian Huxley is recognized for having conceptualized transhumanism during a conference in 1951. Yuval Noah Harari, in his visionary book "Homo Deus", predicts that the next technological revolution of our era will be that of augmented humanity. Take the fascinating example of Elon Musk's Neuralink. The short-term goal? Transform lives by helping people with paralysis or neurological diseases like Parkinson's. In the long term? Imagine a humanity capable of thinking, calculating, and innovating thousands of times faster than ever before.

Let's dream a little. Bionic limbs could revolutionize our physical abilities, shatter sports records, and perhaps even enable us to evolve in space. Artificial organs promise to save lives, offering hope to a child with a failing liver.

At the heart of this technological metamorphosis, the ultimate quest remains: immortality. Although this may seem utopian, experts envision this reality within a century or two.

But what are the values guiding transhumanism? Improvement of humans through technology, fusion of man and machine, and surpassing traditional humanism.

The vague investments in this sector could be around 100 to 200 billion dollars in 2022 (chatGPT*). Tech giants are closely interested in it, through biotechnology, artificial intelligence, neurotechnology, robotics, and augmented reality.

However, the big question remains: will these advances serve to strengthen our equality, freedom, and fraternity, or will they give an overwhelming advantage to a few? The use we make of it is crucial. Innovators bear a heavy ethical responsibility.

Written by Thomas Vassort
Illustration created by Boocle

"Between visible and invisible": Let's dive into the essence of the next theme of TEDxSaclay! Every Monday, we reveal an aspect of this rich and intriguing topic. Let's start by boarding a time capsule! In 2005, Roy Sesana was honored with the alternative Nobel Peace Prize. His message still resonates today, powerful and universal.

He paints his unbreakable bond with the fauna, flora, and earth. A bond shared by many ancestral cultures around the globe. A world where nature is not just a backdrop, but a life partner whose mysteries are known and respected. In contrast, our contemporary societies have sometimes neglected this intimate relationship. Thus revealing the mysterious "invisible link".

Feel this vital energy, this deep connection with our environment by reading an excerpt from his letter below.

Written by Thomas Vassort
Illustration created by Boocle

In the ever-evolving world of cinema, Fremantle emerges as a beacon of innovation and creativity. Once a name associated with reality TV and game shows, this powerful independent company, a subsidiary of the RTL Group, is reinventing itself as a champion of the artistic film scene. With a turnover exceeding 2.5 billion dollars, Fremantle illustrates the ability to evolve and thrive in a changing media landscape.

Their approach? Adopting an adaptive and avant-garde business model. By heavily investing in niche films and offering narrative freedom to creators around the world, Fremantle is challenging traditional art and essay cinema models. What was once considered risky has become a profitable way to produce cutting-edge cinema. Their remarkable presence at the Venice Film Festival, with titles such as Yorgos Lanthimos «Poor Things» and Sofia Coppola's «Priscilla», is a testament to their commitment to ambitious and innovative projects. They also have ongoing projects with renowned directors such as Angelina Jolie and Luca Guadagnino, proving that artistic vision and commercial viability can coexist.

It's not just about film production. It's about the bold reinvention of a company, adapting and thriving in a changing environment. Fremantle is a brilliant example of how a passion for art can be harmoniously married to a smart business strategy, redefining the cinematic landscape for a new era.

The lesson here? Don't be afraid to change course and follow your passion. The film industry, like many others, is constantly evolving. And it's up to visionaries like Fremantle to pave the way.

If you want to delve deeper into the subject, check out the Hollywood reporter article just below.

For over a month now, I have been collaborating with the communication team at TEDxSaclay. Every week, I write a post celebrating intelligence, delving into themes as varied as they are stimulating on "innovation at the service of life". Our team, consisting of just under ten people, is led by my godmother, Kareen, a woman who appreciates those who think outside the box. My response was swift: "Fortunate coincidence, as I am of that ilk!"

Beyond our department, TEDxSaclay hosts other teams, brilliantly orchestrated by a dynamic duo. Assya, whom I nickname "the guardian of the temple". Christian, a man with an extensive network, whose address book rivals the longest scrolls in history. Why then does Boocle invest time and resources in TEDxSaclay, when its core business is art, luxury, and cinema? The answer is simple: Boocle has a soul and is committed to nurturing it. Contributing to the illumination of knowledge, culture, science, and intelligence is of paramount importance to Boocle.

In a world prone to consuming ephemeral, meaningless content aimed only at entertaining or dulling the mind. Boocle chooses to stand out. In an era where geopolitical tensions, economic crises, climate crisis and technological revolutions, such as artificial intelligence, hasten our evolution, it is crucial to be enlightened by the wisdom of knowledge. Indeed, we are a reflection of what we consume.

Dear friends, choose your sources of information wisely. Attend TED Conferences talks, watch educational channels like ARTE read newspapers like Le Courrier International for diverse and unbiased perspectives. Select your media with care and reflection, nourishing your mind with healthy, fair, and wise information. Everyone has their reality, but the truth lies in the balance of opinions.

Dear readers, let's consider for a moment the world of mobility. A world where Morocco, through Faouzi ANNAJAH and his NamX, emerges as an unexpected protagonist in the drama of automotive innovation. Isn't the NamX, this hydrogen vehicle, the symbol of a quiet but highly significant revolution?

Let's look at the facts. Hydrogen, long overshadowed by electric batteries, appears to be emerging as a promising alternative. An article by James Burgess in "Clean Energy Wire" raises a pertinent question: Are electric batteries really the ecological panacea they're claimed to be? Burgess highlights the environmental impact of batteries, particularly in terms of recycling.

On the other hand, hydrogen, this nearly free and significantly less polluting energy, is brought into the spotlight. Is it a miracle solution? "The Economist" in a recent article, tempers this idea by exploring the challenges associated with the production and storage of hydrogen.

So, what about NamX? An article by Sophie Charara in "WIRED" approaches this Moroccan innovation from a different angle. She asks: Is this car the beginning of an era where ecology and efficiency meet?

This is where Morocco comes into play. With NamX, the Kingdom does not just follow. It leads. It questions. It opens doors. But what is the true scope of this initiative? Is Morocco, by adopting hydrogen, paving the way towards a more sustainable future, or is it just a flash in the pan in the great furnace of the automotive industry? The answer, dear readers, is not in the words of a single article or a single expert. It lies in a global conversation, in an exchange of ideas and perspectives. NamX invites us to look beyond the beaten path. It encourages us to question established norms and to consider a different future. In the end, Faouzi Annajah doesn't just show the door. He illuminates the path, inviting us to explore new possibilities.

*Seamless vIdeo Loop Patented Technology*

I just visited the Mark Rothko retrospective at the Fondation Louis Vuitton. And I must say, it's a meeting of two giants: Rothko and Giacometti.

Imagine this: 115 Rothko canvases spread across four floors, from his somewhat awkward figurative beginnings to the tormented abstract works he is known for[1]. I started at the end, the Black and Grey series from 1969-1970. It was something!

Rothko is like a journey to another dimension, where colors play with our emotions. And then, in the midst of this whirlwind of colors, Giacometti's sculptures, slender, elongated, almost fragile in comparison[2]. It's like a dialogue between two worlds: One, broad and colorful, the other, threadlike and dark. Giacometti, with his elongated figures, brings a touch of tangible reality amidst Rothko's emotional abstraction. There is something deeply human in his sculptures, a presence that speaks and questions.

It's as if they remind us that, despite the vastness of Rothko's emotions, there is always a place for the human, for the individual. And it is there, in this juxtaposition, that the magic happens. Rothko takes us into a world of colors and sensations, while Giacometti brings us back to our own reality[3]. It's an experience that shakes and challenges us.

So, who's up for this artistic adventure? Let's head to the Louis Vuitton Foundation to get lost in this duo of great masters. It's an invitation to reflect on what art makes us feel, what it tells us about ourselves and the world.

Here is a more detailed article on this exhibition from White Hot Magazine.

This article pays tribute to three women who have significantly influenced the author's life and work. Each of these former companions has contributed to shaping the author's creative journey and personal growth.

The first, Claire Duport, a stylist at Wad, is credited with guiding the author's first fashion series and encouraging him to draw from his own narratives.

Marie Starek, the second muse, inspired the author's work with an actress for Cosmopolitan, set on the Orient Express.

The third, Dane Tacchini (also known as Dane Dada), is described as having the most profound impact on the author's life and beliefs. Her influence led to the creation of Boocle and provided valuable advice even after their separation.

The author emphasizes how these relationships have transformed and enriched his life intellectually and creatively. To illustrate this tribute, a deepfake video has been created featuring the author and Dane in a scene from "La La Land," with a unique Boocle twist at the end.

Exactly seven months ago, Charlotte Cardin released her music video "Confetti," produced by Jason Brando, entirely made using boomerangs. It's been an artistic success with a song that resonates deeply in my mind.

However, beyond the artistic achievement of this project, the video has garnered a remarkable 3.6 million views. In contrast, her numerous other videos have averaged around 400,000 views each. That's quite a significant difference...

Could it be due to this cyclic content that leaves a lasting impression? What are your thoughts on this?

Boocle have create a new form of seamless video loop that takes an additional step forward in the world of perfect loops.

Ah, my dear friends, imagine a world where cinema is no longer just a screen and seats, but a universe of sensations! Yes, a universe where each chair becomes a spaceship. Where each movie is a tangible adventure.

Here is Cineplex, the Canadian titan, revolutionizing the way we experience the seventh art. Picture gigantic screens, sound that envelops you like a Dolby Atmos 4K video embrace, seats that defy the laws of physics. And what about the VIP Cinemas Ltd? A feast for the senses, with refined dishes and drinks that awaken the spirit. But wait, there's more!

D-BOX Technologies, 4DX, seats that dance to the rhythm of the film, effects that transport you. Wind, mist, and bubbles! It's like touching the stars without leaving your seat. And for those who seek even more, there's The VOID, Xscape Theatres, worlds where virtual reality becomes your reality. Cineplex doesn't just show you movies; it invites you to live them.

Let's look towards India, where Jadooz Media Solution Private Limited and MX4D transform villages into palaces of discovery. Entertainment zones where cinema is a gateway to unexplored worlds. And what about Cinergy Entertainment in the United States? Escape rooms, bowling, games that defy the imagination. In Tulsa, a dark XD MOTION 4D ride awaits you, a journey where you are the hero.

My friends, cinema is evolving. It's no longer just a canvas, but a fabric of dreams, a magic carpet that carries us to incredible adventures. Come, let's discover these worlds together where each movie is a new adventure, where each seat is a throne of sensations. The future of cinema is now, and it is spectacular!

You can read the article below to delve deeper into this exceptional story.

This weekend was marked by innovation and sharing. I want to share with you a unique deepfake creation, that of Davy Ly, Director Center of Excellence. The preparatory work, focusing on his psychology, nuances, and desires, led to a bold decision: To integrate him into the film "Invictus," portraying Matt Damon's role. This choice is no coincidence.

Davy is my most loyal supporter, a fact that transcends any monetary value. His personality, though I do not know him intimately, radiates values, expertise, and remarkable ethics, rare treasures in our turbulent world. In recognition, I will offer monthly to the most active person on my social networks a deepfake transformation. A metamorphosis into a memorable visual experience.

Sincerely,
Your devoted servant.

Seamless Video Loop Patented Technology*

Dear art connoisseurs and enthusiasts,

I write to you with a mix of surprise and irony. I am François Bérardino, also known as Béru. I'm known for my passion and investment in the art world. This includes organizing a major Banksy exhibition. But I must admit, the recent revelation of this artist's identity has thrown me off.

Robert Banks - a name that now sounds unsettlingly familiar. Who would have thought the enfant terrible of street art, the maestro of visual dissent, was simply Robbie? A name as mundane as an English cup of tea. The BBC has finally unveiled this long-kept secret. Our mysterious Banksy is now a friendly neighbor we might meet at the supermarket.

In his 2003 interview, Robbie Banks compares his art to a microwave meal. Quick, effective, yet always leaving a taste of 'more, please.' Well, dear Robbie, your art may be fast food, but it's always tasted like a feast to me. This revelation, though shocking, doesn't lessen Banksy's genius. In fact, it humanizes the artist, making him almost more relatable. But let's be honest, it's not great for the wallet. Rarity and mystery drive up the prices, right?

And there's an ironic twist. Banksy himself declared his art activities illegal, a statement that adds a certain flavor of dark humor to my current predicament. So now there's the absurd possibility of legal entanglements. From a collector's paradise to a collector's paradox! The exhibition I organized will remain a tribute to his talent. Yet now, each artwork will be viewed with a wry smile, thinking of our dear Robbie. He has pulled off another heist! This time, it's on my bank account.

Sincerely,
François Bérardino (Béru)

Fictional letter*

Seamless Video Loop Patented Technology**

Their encounter took place on the set of « La Piscine ». A film directed by Jacques Deray. Where Alain Delon advocated for Romy Schneider to be his co-star. In the captivating atmosphere of the Côte d'Azur, they portray a memorable couple. Romy, breaking away from her image in the Sissi saga. And she meets Alain Delon, the quintessential bad boy of French cinema.

In « La Piscine », Delon plays a complex role. He depicting the tensions and dynamics of a tumultuous love. Their on-screen chemistry is a study in contrasts: The gentle and talented Romy falls for the rebellious Alain Delon. Their relationship, both real and cinematic, continues to mesmerize the world, symbolizing the timeless allure of opposites.

Their partnership in « La Piscine » remains a striking example of actor chemistry. Contributing to the film's cult status in cinema history.

Seamless Video Loop Patented Technology*

In France, nuclear power represents a strong symbol. With a policy focused on this energy for decades. Although this source emits less CO2 than fossil fuels, it is not without flaws. Particularly in terms of waste and nuclear accident risks.

Today, I would like to address a different question: The ambition, initiated by Sweden and closely followed by France, to bury nuclear waste for hundreds of thousands of years. In the depths of the earth, several hundred meters below the surface. This raises a crucial question: How will humans, in 100,000 years, recognize a warning about the danger of these wastes?

In that distant era, language and understanding will be different. Linguists have explored how to effectively signal danger. Their choice has fallen on a universal symbol: The skull emoji ☠️, a modern, clear, and unequivocal hieroglyph. It's a strong symbol, reflecting our responsibility towards future generations. Ecology means thinking about our continuity, our children, and those who will follow.

In a world focused on the present, it's crucial to care about the future. The question remains: How do we preserve our environment to avoid an apocalyptic future? EPR technology could play a key role in significantly reducing waste. But it remains a major challenge.

That's what Boocle offers you, in order to stand out effectively in an overloaded digital universe.

Issue: In the world of video loops, the "cut" at the loop restart is a major problem. It indicates that the advertisement is over and prompts the viewer to leave the content. Furthermore, it results in choppy video content that is not pleasant to watch.

Existing solutions: What solutions exist in the loop market? Boomerang by Meta is a back-and-forth loop. Apple's iOS creates loops with a visible link to the naked eye. Shutterstock creates perfect loops but in animation form. Adobe creates Cinemagraphs, which have limited movement with humans who are static. Giphy has a "cut" in its loops.

Our solution: For the first time, Boocle offers a comprehensive solution where we bring innovative technology. It allows for the creation of perfect video loops without interruptions or jumps, with ultra-high quality and any possible rotation speed.

Differentiating advantages: Our cutting-edge technology is suitable for versatile internet communication, ranging from social media to online advertising, websites, and beyond...

Conclusion: If you want to reduce your cost per lead, increase conversions, and have strong viral potential, contact us to explore the infinite possibilities and find out how we can turn your vision into reality.

Hello Marion, my dear and beloved,

I hope you are doing well despite the distance currently between us. This morning, pressed for time, we couldn't discuss what's been troubling you. I know your flight to California to see your family has left you with mixed feelings.

I understand your ecological concerns, especially with the recent criticisms you've faced[1]. But, Marion, you shouldn't feel guilty. The distance between you and your family, the demands of your acting career, are not your fault. These tough choices between family, work, and personal beliefs are a Cornelian dilemma.

I believe it's time to end this masquerade of guilt surrounding air travel. Instead of forcing people to follow unattainable paths, let's help them adopt greener alternatives[2]. Hydrogen engines have been around as long as gasoline engines. Why aren't they more widespread? It's a matter of mentality, and it's time for that to change.

Instead of blaming each other, let's start by challenging the industrialists. Let's continue to travel, to live, to breathe, but with ecological means that science offers us. I hope that the hydrogen plane will soon be a reality, so you can travel without this sorrow.

I am here for you, for Marcel and Louise. I know you're fighting for them, for their future, through your ecological commitment[3]. Let's not let criticisms and superficial judgments affect us. Let's focus on what really matters.

I may be less strong than you in facing these criticisms. That's one of the reasons why I admire you so much. You teach me something new every day.

I am proud of you and your work with NEWTOPIA stories which, I hope, will give you even more strength in your ecological fight.

With all my love,
Guillaume Canet

Fictional letter*

Fellow entrepreneurs, marketing enthusiasts, listen up! Today, I'm sharing with you a golden secret: the power of repetition in communication.

You know that little voice telling you that repetition is boring? Forget it! Repetition is the art of engraving your message in your audience's mind. It's the rhythm that makes your brand dance in the heart of memories.

The Key? Consistency. A clear message, repeated with flair, becomes a familiar melody to your customers. They hear it, recognize it, and get attached to it.

And mind you, repeating does not mean nagging. No, it's the art of varying pleasures while staying the course. A tweet here, a story there, an endless loop over here... Your message travels through different universes but keeps its essence.

And guess what? Consistency pays off! Brands that master this art see their reputation and revenues soar. It's scientific, it's proven, it's fantastic!

So, are you ready to make your brand resonate with strength and elegance? Repeat after me: 'I am the master of my message, and I will make it shine!'

With Boocle, revolutionize your Google Ads campaigns! Imagine, an average opening rate of 8 to 9%, where the norm is between 1 and 3%. It's a breathtaking performance! And that's not all: the keywords 'Gif' and 'Loop' reach up to 10 million views per month globally. On social media, content that is viewed repeatedly in succession is boosted by algorithms.

And that's the very principle of Boocle with its seamless video loops. So, think about integrating Boocle into your communication strategy. You might be surprisingly amazed by the results. A word to the wise...

And if you're not yet convinced, take a look at the article here.

Illustration in an endless loop of the spinning top from the movie "Inception".

*Patented technology*

Ladies and gentlemen, hold onto your seats, because this weekend, it's the grand deepfake show! You read that right. I, your humble servant, have dived headfirst into the fascinating world of artificial intelligence to master the art of video deepfaking. And believe me, it's going to be spectacular!

Imagine this: an explosive mix between Emmanuel Macron and Leonardo DiCaprio in 'The Wolf of Wall Street'. Yes, you heard right. That's the kind of magic I have in store for you. But be careful, I'm not here to play the sorcerer's apprentice. I know this technology raises serious ethical questions. It's powerful, it's disturbing, and it opens the door to massive manipulations.

The setup? A real challenge, especially on Mac. But once it's up and running, the transformation takes only 10 short minutes. Quick, isn't it? That's where it gets interesting, but also a bit scary. You can literally make anyone say anything. "Seeing is believing"? Not anymore, my friends. Even Saint Thomas would lose his Latin over this!

But don't worry. I'm here for fun, not manipulation. Every deepfake I post will be clearly identified. No fake news here, just a bit of high-tech fun.

For my first trick, I've merged Leonardo's character in 'The Wolf of Wall Street' with Emmanuel Macron.

Unfortunately, in this video clip, it wasn't possible to turn it into an endless loop...

Stay tuned, because this is just the beginning.

Ah, Burning Man, that desert extravagance where dust and dreams intertwine in a frenzied dance. Over ten years ago, driven by a thirst for adventure, a friend and I decided to traverse California. Our odyssey took us from Las Vegas to Death Valley, from San Diego to Los Angeles, from San Francisco to Reno, and finally, we found ourselves in the utopia of Black Rock City.

There, in the vastness of Nevada, a white desert stretches out, caressed by a cool breeze that escaped from the fog of San Francisco. An ephemeral city sprouts up like a mushroom after the rain, then populated by 60,000 souls, a number that has skyrocketed to 80,000 by 2023[1]. There, one's arrival is celebrated by ringing a giant bell, proclaiming "I'm not a virgin anymore."

In this parallel world, money is outlawed, barter and giving reign supreme. Only coffee and ice cream are for sale, in a city where explaining color to a blind person would be easier. As a photographer, I was dispatched there for a report, and my eyes never ceased to marvel. Burning Man is an artistic revolution, where art throbs at every street corner, where everyone becomes a performer, dressed as a road warrior, a superhero, or a creature of light as soon as the sun sets.

At night, being visible is a matter of survival, surrounded by small neons to avoid unexpected encounters with ghost vehicles. Let's talk about the art! On the playa, there are monumental works, destabilizing in their beauty. The Man stands at the center, destined to be set ablaze on the tenth day, preceded by the temple of the woman, which will burn the night before.

The ghost vehicles, delirious creations like an A380 turned into a club, a motorized flying carpet, a three-masted ship sailing on the sand at 5 km/h... And what about that stilt bar, accessible only to those who dare to defy gravity, or that roller disco rink, where people groove in period costumes to the sound of the 70s.

I was offered a ménage à trois, whipped cream and chocolate in hand. I took to my heels, my little heart wasn't ready. But contrary to legend, drugs are no more present than at any other festival. Who needs substances when reality surpasses the imaginary?

Of course, there are those dust storms that catch you off guard. Hence the importance of being armed at all times with ski goggles and a bandana for protection.

I had the privilege of interviewing Harvey, the creator of this festival. It all started on a San Francisco beach, a man brought low by life whose wife had just run off with his best friend. A wooden effigy to symbolize the traitor, and a handful of friends to forget. From that ceremony was born Burning Man, growing exponentially each year.

The experience is intense, bewildering. The absence of money creates equality between the rich and the poor, and that changes everything. The ecological commitment is impressive: not a trace must soil the ground. We shower above a blue tarp to collect the water, a practice that earned me a comment from a London punk neighbor: "You are too clean for Burning Man," triggering in me a memorable fit of laughter.

In conclusion, to see people in trance dancing until exhaustion during the burning of the Man is an experience to be lived at least once. Burning Man is a rite of passage, a celebration of life and art, an indelible memory.

Each Tuesday, here we are, confronted with the incredible, the unacceptable: a seventh continent, right? Yes, you heard correctly. A continent, not of solid ground, oh no, but of plastic, floating, drifting on the vast liquid expanse. Humankind, creator of this extraordinary heap, a tragic feat, not without a certain irony. Creating where we should be preserving.

It is not one, but five plastic continents that litter our oceans, for decades now. At the heart of the Atlantic, the Pacific, everywhere, currents like water serpents, encircle, sweep these wastes into a ghastly dance. A disgrace, a disgrace for our planet, an insult to marine life.

Under the influence of these oceanic currents, plastics accumulate. A hellish spectacle, a non-miracle of modernity that could almost allow a modern-day Messi to walk on water, right? Dark humor for a dire situation.

But in this infamy, this insult to the azure, life, tenacious, clings on. Shellfish, mussels cling to the submerged fragments, signaling the resilience of nature.

And now? The clean-up, a Herculean task. Even the efforts of Boyan Slat, the young Dutch inventor, though commendable, are not enough to stem this disaster. Beyond the obvious, there is the tiny, the invisible: microplastics, a minuscule tide that overwhelms our oceans, altering the marine food chain.

The scale is such that a study by The Ocean Clean-up, published in the journal "Scientific Reports" reveals a seventh continent three times the size of France. A monstrosity extending over 1.6 million square kilometers, with no less than 1,800 billion pieces of plastic waste that mar the blue of our seas.

The boat from the "7th Continent" expedition sailed in 2014, discovering that the waste is not only microscopic. Nets, fishing lines, abandoned, which in addition to polluting, account for 80,000 tons of this rubbish.

But time is pressing, and the oceans, which make the heart of our Earth beat, suffer. They suffer from these continents of plastic. We hold here a symbol, the very image of human impact on nature. A call, a cry, that must propel us to action.

Imagine. A DOOH screen lights up in the hustle of an airport. It captures a traveler's gaze with a visual story that starts just... there. This story continues on their smartphone, a narrative thread that connects a fleeting moment in the real world to a continuous digital experience. This is the art of modern storytelling, where each brand becomes an omnichannel narrator.

In the urban maze, DOOH does more than display; it engages, it initiates dialogue. Passersby become spectators, actors in an interaction that goes beyond mere viewing. It's an invitation to step into a brand's universe.

Next, the internet takes over. The conversation that started in the street extends online. A click, and the traveler is whisked away to a webpage, a news feed, a video that extends the experience initiated in front of the urban screen. The stores? They are the chapters where touch and emotion merge to transform presence into engagement, curiosity into sales.

Boocle perfects this visual symphony. Its endless loop videos signify a constant presence, offering an always-open door into the world of the brand. A spectator can arrive at any moment, the story remains accessible, the message, intact.

In this space where worlds converge, brands that harmonize their DOOH and digital message build bridges between giant screens and pocket screens. It's the promise of a lasting memory, an impression that sticks.

The strategy is clear: when the story starts with a sparkle in the street and unfolds seamlessly on the web, the brand no longer just tells, it narrates. It no longer just presents, it engages. And it does so in an endless loop with Boocle.

So, embark on this narrative revolution. Because the brand of tomorrow is not content with just being seen. It lives with its audience, everywhere, all the time.

Discover an article on DOOH below.

I had first seen Nora Arnezeder on the big screen, where her talent shone brightly. Later, captivated by her aura during a television interview, I was struck by her charisma—a blend of grace and intelligence. That's when I approached Laurence Marcy Blanchard, the art director at "Cosmopolitan" at the time, with an idea: a fashion series featuring Nora. She enthusiastically gave the green light.

My mind overflowed with creative visions, crafting a storyboard: Nora, the protagonist of a story set aboard the Orient Express. I found a train with striking aesthetics near Paris to serve as our set. In this realm, I envisioned her as a lone traveler, succumbing to slumber in a sleeper car. But a presence lurks, a threat hovers. Her jewels are stolen. Yet, she is no victim. With sharp wit, she reclaims her possessions, sealing her triumph with a merciless kick.

The final shot of this series is etched in my memory. Nora, slipping her ring back on, gives a determined look to the camera that says "never again." Working with an actress is sheer joy. She takes ownership of each scene, each concept, to breathe life into the images.

Of course, emotion can be played in two ways: entirely constructed or drawn from the depths of personal experience. In this last photo where she puts her ring back on, Nora confides in me her desire to leave her then-partner, a director. She then decides not to put the ring back on, but to take it off. This gesture, though not visible in the image, transforms her gaze with a burning intensity, almost accusatory. Witnessing this transformation was to experience a moment of pure magic: the raw power of lived emotions at the service of fiction.

The photograph illustrating the opening double-page spread has been transformed by Boocle into a seamless video loop.

Patented Technology for Seamless Video Loops

Vogue France - Issue 1041. Malika el-Maslouhi in all her majesty. Radiant in Saint Laurent designed by Anthony Vaccarello.

From Vogue Arabia to Vogue France, the transition was inevitable, necessary, almost a fashion emergency. And like all the women of this world, she loves to see herself in the most prestigious magazines.

To celebrate this, inspired by Boocle's vision, she treats herself to a stay in the Balearics. Seeking a unique sun-kissed mark.

Boocle playfully reinvents fashion time and time again. Endless inspiration.

I took a look at "D'argent et de Sang," a French series currently on Canal+. Headlining are two actors I respect: Vincent Lindon and Ramzy Bedia. It addresses this incredible VAT scam on carbon transactions.

Let's summarize. 2008-2009. There are companies that pollute excessively. They exceed their carbon quota, as set by European law. Others, conversely, have an emission deficit. So, there's a financial market, managed by Evergreen, allowing these companies to trade "pollution rights."

The very idea is questionable. We're monetizing pollution. Is this truly the way to protect our planet?

But the worst is yet to come. These "pollution rights" transactions between European countries aren't taxed. No VAT. Some fraudsters, having understood this, purchase these rights and then resell them in France, adding a 19.6% VAT. However, this VAT, instead of going to the state coffers, ends up in shell companies and is then routed to tax havens.

The outcome? A loss of 1.6 billion for France. 6 billion for Europe. A colossal scandal. A betrayal to our planet.

"D'argent et de Sang" shines a light on this dark affair. And to honor this series, Boocle has transformed its poster into an endless video loop.

Multi-boomerang style*

This news is already a month old, but it's still quite juicy.

When we talk about luxury, we often refer to exquisite refinement, a certain eloquence. But now, add to that a sprinkle of Hollywood glitter. And there you have it, an explosive mix!

François-Henri Pinault, this giant in the world of luxury, this French genius, has embarked on a journey, let's say... cinematic. Rather than acquiring another chic brand, he woos the Mecca of film, Hollywood.

His family empire, Artémis, is broadening its horizon, embracing the Creative Artists Agency (CAA). For those who don't know (and how could you not, my dears?), CAA is the sanctuary for the greatest: Tom Hanks, Steven Spielberg, and the lovely Zendaya. Not to forget the stunning Salma Hayek Pinault, star of the big screen and queen of the front row.

But why, you might ask? Simply because in the modern world, talent is as precious as the shiniest diamond. And this talent has the power to attract, to mesmerize millions. Fashion, this elusive beauty, knows it well. It hunts, it seduces, it bewitches these faces to illuminate its brands.

As Robert Burke so rightly says, luxury and showbiz have become inseparable, merging into a heady dance. What a fascinating union! But beware, this is just the beginning. Where will this romance lead the worlds of luxury and cinema? Bets are on.

One thing is certain, we are witnessing the dawn of a new era.

Check out the New York Times article here.

This weekend, I dive into the world of Simone Ravaud Vassort.

Passed away on January 13, 2010, at the age of 79. Simone, affectionately called "Seemoon Liberté Lumière" in her later years, left an indelible mark on the fashion world.

Her artistic flair shaped our family. She began as a fitting model for Elle France, Vogue Italy, and most notably, the prestigious "Le Jardin des modes", which she fondly referred to as her "second home."

At 10, I discovered a Jardin des modes black & white series she co-created with Jean-Loup Sieff. Each snapshot revealed a woman of incredible grace, dressed with timeless elegance and refined makeup. The scene was set in a Haussmannian apartment delicately enveloped in a thin layer of frost. This series was remarkably avant-garde for its time.

She collaborated with the giants of photography: Sieff, Lindberg, Newton, Bourdin, Feurer, Toscani... An impressive list.

An anecdote shared with me when I was fashion photographer: At Paris Fashion Week 1981. Simone would arrive on a motorcycle, donning a daring Thierry Mugler dress that bared her back. A breathtaking boldness for the time.

Simone led many lives. I wasn't born during that chapter of her life. But after leaving the fashion scene following a significant trip to Morocco, she became an iconic figure in Arles. (1001 other equally captivating stories)

Rest in peace, dear grandmother.

The looped illustration comes from a studio photo. Lindberg or Sieff? Time has taken away some certainties.

About a decade ago, I plunged into the world of poker, predominantly in cash games at the legendary Aviation Club de France in Paris. Unfortunately, this gaming institution closed its doors, like many other clubs in the capital. The dazzling lights of Las Vegas also lured me, and one memorable evening at the Bellagio financed my entire month-long road trip through the American Southwest.

What I've learned from poker is invaluable, and I frequently draw from it today. The first lesson is mastering emotions, especially when chips pile up in the center of the table. Stress is a player's ultimate foe. Beyond merely concealing my emotions, I've learned to channel them. As mentioned in a previous post, I underwent two years of drama school, which equipped me with tools to convey emotions. I've leveraged this knowledge to control micro-expressions.

In poker, being overly obvious, like displaying "fear", is a giveaway. The trick is in subtlety, misleading your opponent with slight gestures: a hesitant hand, a shifty gaze, shallow breathing, or even an awkward smile. It's akin to crafting a plot twist in a movie. The viewer believes they have it figured out, only for the ending to surprise them. It's imperative to mix up tactics, oscillating between honesty and deception based on the stakes, or not...

But poker is not just about that. The most critical skill is the ability to "read" your opponent. I must confess I excel at this. I can spot those micro-signals that most fail to hide. Some maintain an impeccable "poker face," but for many, a giveaway always slips through. This insight allows me to play a broader range of cards.

Personally, I'm not fond of high pairs. They're too obvious. I lean towards middle or even low cards of the same suit and close in rank. Like an 8 and 10 of clubs. I love to keep them guessing, to remain unpredictable. It's a strategy I've also adopted for Boocle. One of my legal protections, is visible, while the rest remain undisclosed, always providing me with an advantage over competitors. So, is it a bluff or the truth?

A special shout-out to the one who ignited this passion in me through a memorable broadcast on Canal+ back in the day: Patrick Bruel!

*Patented Technology for Seamless Video Loops*

Oceanographer, inventor of the "Aqua Lung" scuba regulator. He was a true sentinel for our planet. Jacques-Yves Cousteau changed our way of seeing and understanding the ocean depths. Thanks to innovations like the first underwater camera, he captured breathtaking images, immersing us in the vastness of the ocean through unforgettable documentaries.

But Cousteau did more than just showcase the beauty of the oceans. He was one of the first to raise alarms about the threats facing coral reefs and the dumping of nuclear waste. A true ambassador for the oceans, he reminded the United Nations Conference in 1992 of our collective responsibility to preserve our planet for future generations.

His most famous quote: "Man has battled nature for his survival; in this century, he begins to understand that he must defend it to survive."

Want to learn more about this ecology icon? Check out the documentary "Cousteau: From Man to Legend" on Disney+.

On this occasion, Boocle has transformed the documentary's poster into a Boocle.

*Patented Technology for Seamless Video Loops*

When style meets screenplay, it results in films that capture the very essence of fashion. These films are not just a celebration of aesthetic beauty but also an exploration of the lives that revolve around this captivating world. Here is a selection of movies where cinema pays tribute to fashion.

Yves Saint Laurent (2014): From Dior to a passionate love with Pierre Bergé, it's a lifetime of haute couture. And a race for the César between Niney and Ulliel!

The Devil Wears Prada (2006): Anne Hathaway, with a certain disdain for clothes, up against a... spicy Meryl Streep!

Saint Laurent (2014): A dive into the 70s, where Yves loved his costumes as much as he loved partying.

Funny Face (1957): Audrey Hepburn, philosophical librarian, becomes a model and falls in love. It's as simple and complicated as that.

Coco Before Chanel: The rise of Gabrielle Chanel, between breakups and lace.

The Neon Demon: A model in LA. Quick success. Jealousy. Danger.

Coco Chanel & Igor Stravinsky (2009): Fashion, music, and a house in Garches. Love, passion.

Who Are You Polly Maggoo? (1966): A satire on the fashion of the 60s. Offbeat and chic!

The Dressmaker (2015): Kate Winslet, a dressmaker with revenge up her sleeve. The rumors fly.

Phantom Thread (2017): Haute couture in London in the 50s. With an Oscar to boot!

Zoolander (2001): Ben Stiller, model, hypnotized by fashion's villains. And, hush, a David Bowie cameo!

Personal Shopper (2016): Stewart, haunted, steals Chanel clothes. But Cannes loves it!

Ready to Wear (1994): Parisian fashion, its glamour, its suspicious death.

Would I Lie to You? (1997): The world of textiles, misunderstandings... and a deceptive identity.

Whether it's a dive into the backstage of haute couture or a hilarious satire of the industry. These films show just how intertwined fashion and cinema are. So, let's raise our glasses and toast to the fusion of fashion and film.

Here is an article from Vogue France detailing this list of movies.

Well, not exactly, since I didn't get Britney Spears' permission. Instead, I turned to the young Britney Tears for the Boocle's loop. ATTENTION, POP WORLD! Is everyone seated? No? Well, you better get to it. The queen, Britney Spears, is about to BOOM, blow everything up with her new book, "The Woman in Me".

So, OK, we've all seen this news talking about the first (ASTONISHING, by the way) excerpts from the book. But have you really read between the lines? This book isn't just a testimony. It's the epic of a pop warrior.

Dear Brit confides in us about how "healing and therapeutic" writing this book was. Seriously, Brit? It's like a therapy session but on a global scale! But, guess what? Some ill-advised exes and their lawyers (Justin, Colin, we see you) tried to censor some parts. Not cool, guys.

And guess who's narrating the English audio version? Michelle Williams! Yes, the one from "The Fabelmans" and "Dawson"! One star reading about another, we love it! And I have to say, the trailer excerpt gave me chills. Seriously, when Britney says she felt like she was "living on the edge of a cliff", who among us didn't tear up?

But wait, there's more! Rumors have it that our national Britney is working on a new album. Seven years after "Glory", she's said to be writing about her divorce from Sam Asghari. Ahhh, divorces, such true inspiration for POP stars!

And for all the haters, we have just one thing to say: OOPS... SHE DID IT AGAIN!

Once upon a time, seven years ago, I was an artist, armed with a camera. My captures were less snapshots and more stories, reminiscent of pages from a Harakiri-style photo novel. Every fashion series told a silent narrative, like a storyboard.

But, as with any good story, there was a twist.

Philippe Gasnot. Raiddine Bentaiileb. Benjamin Armand of KP Production. Three pivotal figures in my journey. They saw in me an emerging director, hiding behind the photographer's lens. Because of them, I had the unique opportunity to direct an advertisement for Vanity Fair, a project where we had free rein.

Lingerie. Lights. Action.

Benjamin, who was then primarily an Art Director and stylist, has since evolved, morphing into an accomplished director.

Seven years... It's astounding how quickly the calendar pages turn.

But the truth is, photography and directing are brothers, but not twins. The director captures a narrative, paints a sequence, sketches a slice of reality. The photographer, on the other hand, steals a moment, whether spontaneous or staged. It's a fleeting flash of light caught in the incessant flow of life, carrying an essence that needs to be revealing.

Boocle, with its perfect loops, bridges these two worlds.

Garry Hill made art history in 1990 with his avant-garde video creation. Through perfect loops, he demonstrated both technical and artistic mastery in analog. This performance was a true feat for its time.

The installation, titled "Inasmuch as It Is Always Already Taking Place," showcases parts of the artist's body, broadcasted on sixteen screens. These images, devoid of any clear distinction, are arranged without following the organization of the human body. An ear is adjacent to a foot; set back, a depiction of his groin. Each image invites contemplation. For instance, a thumb playing with the corner of a page takes on a profound meaning through the viewer's focus.

The arrangement of the monitors and the play of black wires, reminiscent of nerves, emphasize the concept of a body without a central torso. This work alludes to the idea of a soul, the invisible and essential core of a human. The ambient sound adds a living dimension to the installation.

The loops in this work, though infinite, vary in duration - from ten seconds to over a minute. It's fascinating to note that this was accomplished 33 years ago, without the technologies Boocle has patented. This historic piece is now part of the collection at the Museum of Modern Art in New York and the Art Insitute of Chicago.

Indeed, the technological advancements that Boocle has developed save countless hours in filming and editing, and also offer unparalleled freedom of movement for the subjects, the background, and the camera. However, Garry Hill stands as a pillar in the world of video art and flawless video loops! And rightfully so.

Having studied his work closely, I can attest to the ingenuity and determination required for such an achievement at that time. Let's hope that today's talents, like Boocle, may one day collaborate with this visionary artist to continue pushing the boundaries of artistic expression.

The wave of AI investments dominated 2022 with a staggering contribution of 414.5 billion euros globally - Statista/CNEWS. The United States leads the way, with China hot on their heels. France? A discreet eighth place. In parallel, space garnered a budget of 20 billion euros in 2022 - Techlov.

All it took was a comparison of the grant conditions from BPI for AI and space to notice an imbalance. Space appears favored, despite a smaller investment volume. Why this discrepancy? It's a mystery.

But let's look at a broader perspective. Why discuss AI and space in an ecological reflection? It's simple: it's about following the money to decipher human ambitions. We're at a crossroads. Faced with a planet in crisis, humanity has two options: venture to other worlds in search of exoplanets, or stay here, using AI to initiate rapid and decisive change in our behavior.

Imagine a union between AI and Greentech. It's the beginning of a solution. Personally, I aspire to rejuvenate our planet before considering exploring elsewhere. Nothing stops us from reaching for the stars later. But before we hop from planet to planet, let's prove we're not just a threat to these worlds.

I introduce you to a topic I've recently explored. While preparing a presentation, I integrated many elements of storytelling. I delved into the relationship between science fiction and innovation. Science fiction has influenced me as an inventor, just as it has many who came before me. For AI, it's the opposite, as it began in 1958. It then inspired movies and books.

As for Boocle, its roots lie in science fiction cinema. Three movies have left an imprint on me. In "Harry Potter", the newspaper with moving images. In "Blade Runner 2049", Ryan Gosling's interaction with a hologram. In "Minority Report", screens that directly address Tom Cruise, scanning his eyes to deliver personalized video messages. These movies don't explicitly depict Boocle technology but sketch its evolution. Boocle aims to be immersive, interactive, and entirely personalized.

Science fiction also warns against the potential misuses of inventions. It reminds us that inventors have a responsibility for their creations. I've always believed this. One book, "1984", particularly struck me about the potential abuses of Boocle. Written by a man from his hospital bed, it envisioned a future where technology might become a tool for surveillance and control. The "telescreens" are a perfect example of this.

I'm adamant that Boocle doesn't follow this path. That's why I often retort to some: Boocle patents are not for sale.

Here, discover how science fiction and innovation are intertwined.

Here it is, dear readers, the culmination of the juiciest and most unlikely soap opera from the City of Angels!

Imagine... A world-famous singer, two kidnapped dogs, and a $500,000 bounty! Lady Gaga. Yes, you read that right! She, who promised the world to find her beloved Koji and Gustav.

And just when it all seemed over, an unexpected twist! Jennifer McBride, the so-called savior, comes back with the dogs in tow... but not out of kindness! She wanted the reward.

But, plot twist! A L.A. judge denies the claim for the bounty demanded by Jennifer McBride. Turns out, she might have been involved in the kidnapping...

But between us, $500,000 for two French Bulldogs? Even though France is my homeland, it seems a bit excessive, right?

Beyond cutting-edge technology or a business intuition. There's the ability to touch souls by narrating the odyssey of one's start-up that truly sets one apart. In my youth, at 22, I was immersed in this craft at Cours Simon. A Felliniesque class: a 2-meter-tall giant, a blind woman, twins... All unique, all gathered on wooden benches, listening intently.

But the standout was Cyrille Jarousseau. He never commanded, never provided direct instructions. He hinted, spoke between the lines, allowing everyone the freedom to interpret and make it their own. The essence of imparting knowledge lies here: not to dictate the path, but to illuminate minds so they can find their own way.

Over those years, I absorbed a plethora of techniques: the Italian reading style. Rigorous text memorization. Infusing genuine emotions into every syllable. To achieve this, one sometimes has to deceive oneself, feeling every word as a tangible reality. The silences, pauses, and breaths between words bring magnetism to the narration. Not to mention the bodily expression and movements, creating a dance between word and gesture.

I didn't realize then how profoundly this training would shape my future. But today, its significance is undeniably clear to me.

I tried, really tried, to talk to Homer. At his place, in Springfield. For that, I turned myself into a cartoon. And bam! I turned yellow.

I might've exaggerated my attitude a bit. Yeah, I think about my start-up too much. And Homer? Still as cool as ever.

All this to say: a pitch needs to move. It needs to speak to the listener. It has to adapt no matter who you're facing!

This morning I had a moment of realization. Amidst the sea of knowledge an article caught my attention shedding light on the power of non-disruptive innovation.

Let's take a moment to reflect on Boocle's position. For a while now I've believed in our nature. Our algorithm, this technological marvel unparalleled elsewhere, has left our competitors lingering in the shadows despite their resources. However, let's pause and think about it. Boocle isn't here to overshadow video or photography. It serves as a maestro, a symphony that harmoniously blends with the ensemble, a launchpad.

This is where philosophy comes into play. The article I stumbled upon extols the virtues of disruptive innovation, the sleeping beauty concept. Its purpose isn't to upend the market, dimming the lights for businesses or eradicating job opportunities. Rather, its essence lies in forging horizons while respecting and preserving existing ones, values that I had previously underestimated but now recognize...

So here's the real question: Can we genuinely create without erasing what has come before? This question calls for contemplation.

Immerse yourself in this enlightening read, from Harvard Business.

I hope everyone had a beautiful weekend. Usually I enjoy creating videos loops featuring celebrities the week-end. Today I'd like to shift the focus and pay tribute to Ukraine. Over the weekend there was an escalation of conflict, between Hamas and Israel which is concerning as it seems to be spreading.

In this context I want to highlight an film that captures the essence of a small village in Western Ukraine. The story revolves around Pamfir, who returns after being away for a time. The family bonds are severely tested when his son, Nazar accidentally sets fire to a parish hall. To make amends for his son's mistake Pamfir must confront his past. Engage in risky endeavors that lead to significant consequences.

Directed by Dmytro Sukholytkyy Sobchuk, a filmmaker educated at Kyiv University, "Pamfir" is a multi-dimensional film. It seamlessly weaves together elements of family chronicles, comedy, drama and tragedy. Through its narrative the movie raises thought-provoking questions about emigration trends in Eastern Europe versus the European Union. Explores the dilemmas faced by individuals in their struggle with ethical choices. As Pamfir's haunting past catches up with him, in the film's plotline it takes a dark turn.

In illustration, a Boocle infinite loop of Amy reincarnating into Harry.

Film Information
Director: Dmytro Sukholytkyy Sobchuk
Cast: Miroslav Makoviychuk, Yelena Khokhlatkina, Oleksandr Yatsentyuk, Solomiya Kyrylova, Stanislav Potiak
Genre: Drama
Nationality: French, Polish, Chilean, Ukrainian
Distributor: Condor Distribution
Duration: 1h42
Original Title: Mambip
Release Date: November 2nd, 2022
Festivals: Cannes 2022 La Rochelle 2022

* Looping Patented Technology *

Heading to: Novotel de Saclay. Two days of pure immersion. I'm here with my crew of innovators and the maestros of Incuballiance. We're in full "rock'n'roll" mode.

Design yesterday morning. One of my passion. Then, it was pitch time. A 5-minute trip that blows your mind.

I took thee big leap: looping video, popping info. My flow, perfectly in tune with the rhythm... or almost. Yeah, I slipped, but hey, the show goes on. Audience's reaction? Nicolas was floored! First time he's fallen off his chair in 12 years. The reason? Probably a delightful mix of "Oops" and "WTF?!"

Break. Speaking to you from my rockstar suite at the Novotel. Day 2 kicks off soon. Pitching. My strengths, my needs, what gets under my skin.

What's next? F.B.I. show. Something with a U.S. twist. Goal: captivate and connect. Vivatech style.

End of the journey: Genesis Lab. An intense ride. Challenges. Pure rock'n roll. And that's what we're all about!

Guillaume Mohara, Gabriel Eleuterio, Fred Mc Caigne, Arielle Santé, Fabrice Daumard, Nicolas Reynier, Maryline Le Garff, David Partouche, Yoann Montenot.

Imagine a scene: a room filled with murmurs, noises, flashes of light. In the middle, a lone spotlight. In a few seconds, everything fades, and only one image remains: a logo.

This logo is more than just a design. It's a story. A feeling. A call.

In the business world, the first few seconds matter. Just like in a play, a dance, or a song. The first impression is what lingers, what stands out, what builds the relationship. The logo plays this role.

Behind this simplicity, a talent. Lucie Marzin. An artist who captured the essence of what Boocle aims to be. Her art isn't just beautiful; it's meaningful. It tells Boocle's story; it's its echo.

But where the strength of this logo lies is in its variation. It's an eco-logo. Simple. Pure. Powerful. Two half-circles that come together to form a perfect circle. A key. A perfect loop. A vision embodied.

To you, Lucie, thank you. You didn't just create a logo. You gave a soul to a vision.

« I am a leader. When I was a boy we did not need leaders and we lived well. Now we need them because our land is being stolen and we must struggle to survive. It doesn't mean I tell people what to do, it's the other way around: they tell me what I have to do to help them. I cannot read. You wanted me to write this speech, so my friends helped, but I cannot read words. I'm sorry!

But I do know how to read the land and the animals. All our children could. If they didn't, they would have all died long ago. I know many who can read words and many, like me, who can only read the land. Both are important. We are not backward or less intelligent… All our boys and men were hunters. Hunting is going and talking to the animals. You don't steal. You go and ask. You track the antelope. He knows you are there, he knows he has to give you his strength. But he runs and you have to run. As you run, you become like him. It can last hours and exhaust you both. You talk to him and look into his eyes. And then he knows he must give you his strength so your children can live.

I wear the antelope horns, it helps me talk to my ancestors and they help me. The ancestors are so important: we would not be alive without them. Everyone knows this in their heart, but some have forgotten. Would any of us be here without our ancestors? I don't think so…

Why am I here? Because my people love their land, and without it we are dying. Many years ago, the president of Botswana said we could live on our ancestral land forever. We never needed anyone to tell us that… But the next president said we must move and began forcing us away. They said we had to go because of diamonds. Then they said we were killing too many animals: but that's not true. They say many things which aren't true. They said we had to move so the government could develop us. The president says unless we change we will perish like the dodo. I didn't know what a dodo was. But I found out: it was a bird which was wiped out by settlers.

The president was right. They are killing us by forcing us off our land. We have been tortured and shot at. They arrested me and beat me….the Right Livelihood Award will help… raise our voice throughout the world. When I heard I had won I had just been let out of prison. They say I am a criminal, as I stand here today. We are not primitive. We live differently to you, but we do not live exactly like our grandparents did, nor do you. Were your ancestors primitive? I don't think so.»

Roy Sesana

Click here to read the full letter!

The key to our salvation potentially lies in the knowledge and wisdom of indigenous peoples, whom public opinion often deems uncivilized.

* Seamless video loop technology patented by Boocle *

What excitement, what debates! Is Art, this noble expression of the human soul, undergoing a radical metamorphosis, a revolution through algorithms?

The artistic field is being shaken up by these tools promising everyone the ability to generate unique works of art, simply by using text prompts. Wonderful, isn't it? However, these sophisticated algorithms, capable of reproducing the styles of Van Gogh or Dali, raise profound ethical and philosophical questions.

"If a machine produces art, is it truly art or simply the result of complex calculations?" curious minds ask. It's a captivating dilemma. Can AI reach the depth, the soul, the uniqueness of human Art?

Here, artists are confronted with prodigious tools, which, in their avant-garde hands, can either open portals to unprecedented creativity or, conversely, become thieves of artistic identity, pillagers of originality.

Art seems to be democratized. But in this current of artistic emancipation, the risks are significant. Are prejudices, stereotypes, being amplified by these systems? The debates on ethics, morality, and legality continue to grow, but can artists even claim ownership of their works in this new landscape?

Ah, and the avant-garde! These innovative artists who master these tools brilliantly, they are the new pioneers, the visionaries, the explorers of unknown territories. They transform and shape this new artistic horizon. They are the new heroes of this narrative where art and technology merge.

So, should humanity look towards the future with apprehension or with hope?

Long live Art! Long live Innovation!

You can see an article on the subject just here.

Prince Harry has sparked a tsunami of controversies with his revelations in "The Substitute" about his past drug use! Voices are being raised: is his American paradise at stake? Outraged citizens are calling for a review of his visa!

Already banned from the United Kingdom, is he at risk of also seeing the American door close to him? The Heritage Foundation is adding fuel to the fire, demanding the release of his visa application!

Some are whispering that Meghan's influential friends might be their lifeline. Can their powerful circle extinguish this raging fire? James J. Leonard, celebrity lawyer, seems to think the scandal won't affect Harry's status. But can words soothe the storm provoked by the Prince's bombshell revelations?

In illustration, a Boocle infinite loop of Amy reincarnating into Harry.

* Patented Technology *

Having been a photographer for over half of my life, I've literally fallen in love with MidJourney. Many of you probably already know, but this AI allows the creation of photographs. I have several tips to share with you.

Language: The first one is the necessity to write in English. MJ is much more effective in this language.

Filters & settings: It's also crucial to create a list of filters to apply according to one's tastes. For my part, I've mixed it with my knowledge of photography and ChatGPT. For instance, I use the filters Cinematic, Diffraction Grading, Hyper-Detailed, Editorial Photography, Post-Processing, and many others, forming a list of about twenty lines that I've copied into my notes to easily access. If creating a list seems tedious to you, look directly in the prompts of other MJ users. Spot images that you like and simply copy their filters. I would emphasize that it's important, at the end of this list, to specify the focal length and shutter speed of your photograph. 1/250, for instance, allows you to have a sharp image without motion blur. The focal length, meanwhile, gives you the depth of field of your image: f/4 to have sharpness just on the subject, f/22 to have the entire image sharp. You can also specify the lens you wish to use. For example, I like to use a 200mm which produces images where the plans separate from one another. --ar 16:9 gives you the format of your image in 16:9. If you want 24:36, for example, it will be --ar 24:36.

Scene: In addition to your technical filters, you need to describe the scene in a maximum of two or three sentences, always in English, with strong keywords.

Interface: It should be known that MJ operates on Discord, a platform originally created for gamers. It's quite easy to install and configure, and there are many guides on the internet. Additionally, you have the option to create a bot for your private Discord server, allowing you to create your images privately, which is very useful. When using MJ's public mode, by the time your shot is created, many other users are also launching their image creations. You then have to scroll frantically to find yours!

Improvements: When your image is produced, 4 versions are offered to you. Below are U1, U2, U3, and U4; this is for choosing one of the versions that you like. V1, V2, V3, and V4 allow you to have variations of the chosen version. If none suit you, adjust your prompt and restart the process.

Magic trick: If, despite everything, you can't create what you have in mind, you can use a reference image. You load it using the little + to the left of the window to enter the prompt. You click on it once it's loaded, open it in the browser, and copy the URL. In your next prompt, which of course you start with /imagine prompt:, you insert the URL and then you enter your prompt as described above.

That's it, I think I've covered everything.

There are moments in our existence when silence becomes complicit. When indifference becomes betrayal, and when words are imbued with urgency.

Every wave that caresses our shores from Brittany to the Basque Country brings with it a sorrowful truth. 10,000 dolphins and porpoises, these graceful creatures of our seas, disappear each year, victims of our greed and our indifference.

In the mysterious and wild depths, a silent massacre is taking place. Far from our gaze, where suffering is smothered by the ocean's immensity. A public consultation is our chance. A small window until September 28, 2023, to raise our voices together.

These dolphins, these sensitive and intelligent beings, find themselves trapped in deadly snares. Fishing nets that transform their havens of life into silent graveyards. Every stranding on our beaches is a symbol of our collective failure. A reminder of our responsibility towards other species.

90% of these magnificent beings succumb in the Gulf of Gascony. Victims of our appetite for bass and hake. It is imperative to consider sustainable and respectful fishing methods. Actions that preserve these marine creatures, these free spirits of the oceans.

Our government has shown heartbreaking indifference. Ignoring calls for protection and preservation. Procrastination and last-minute decisions have only exacerbated this ecological disaster.

Environmental defenders, the silent warriors of nature, have fought relentlessly, but it is time for each of us to become an actor in this fight. Every voice counts, every action has an impact, and every moment is precious.

💌 Act now! Send an email to consultations-spmad@developpement-durable.gouv.fr and express your disagreement, your concern, and your love for these marine creatures. Cc BLOOM (consultation@bloomassociation.org) in your message.

Thank you wholeheartedly for your mobilization. For nature. For our dolphins. For our future.

Since May, a significant strike has been shaking Hollywood. Screenwriters, and more recently, renowned actors, have joined forces in a movement that is intensifying in the United States, where strikes are relatively uncommon.

Initially, the goal was to demand better compensation on streaming platforms, but the integration of Artificial Intelligence (AI) in the film industry soon brought a new dimension to the claims. Creators are now demanding respect for their copyrights when AI uses their work as a source of inspiration.

This conflict is heavily disrupting American productions. After months of tension, negotiations resumed three days ago, and there is hope for a positive resolution. As a former artist, I understand the potential and risks of AI; it is capable of replacing many jobs and, consequently, must be regulated and framed.

I was talking about this recently with a friend who is a producer, and he was telling me that an actor, even in a background role, could be paid $150 a day and be scanned and digitized by AI to be incorporated into a movie scene. However, his contract allowed the AI to reuse his image ad infinitum without paying him an extra cent. An aberration!

Surprisingly, the echo of this fight does not seem to resonate in France. French artists, affected by the same issues, could support this movement and strengthen the demand internationally.

It is crucial to understand that this is not a fight against AI but rather a quest for the establishment of standards and regulations in an increasingly digital world. This fight is essential for the future of creation. Or AI will no longer be able to feed on novelty and will only produce rehashed content...

Ah, Gérard... The titan of French cinema. This man, much like a wine from Bourgogne, has aged with grace and finesse. Sometimes unsettling, but always captivating. His choices, on screen and in life, have always been as unpredictable as a Gainsbourg chorus on a Parisian night. And now, the man surprises us yet again, unveiling a lesser-known facet of his world: his art collection.

Camille Claudel, Rodin... Such an unexpected, almost carnal passion. Who could've imagined that the towering Depardieu, with his imposing stature and booming voice, would delicately trace the contours of a sculpture, feeling every emotion and thrill of the artist?

Drouot is set to come alive with the rhythm of the auctioneer's gavel. And between each strike, a story, an emotion, a piece of Gérard echoes. Oh, that Calder! And Miró, with his wild shapes! They're not just there for decoration. No, they tell tales of life, moments of wandering, intoxications, and yearnings.

Result: A glaring failure. A time where it seems that even public figures can be afflicted with Tourette's syndrome. Repeating mantras and slogans until everyone believes them.

But of course, the controversy and allegations of sexual misconduct loom. They hover, threatening to overshadow this collection. Yet can one truly separate the man from the artist? And where does one end and the other begin?

So, dear art lovers and curious souls, dive into the intricate, at times baffling, but always enthralling world of Gérard Depardieu. The man, the actor, the collector. For in this dance of colors and controversies, one thing's for sure: boredom will never be a guest.

The actor's collection is on free display at the Drouot auction house in Paris, from Saturday the 23rd to Tuesday the 26th of September.

Imagine an online workshop, a sort of think tank for the entrepreneurial soul, orchestrated by Arnaud Uhalde, the specialist of leadership and corporate culture at IncubAlliance. We are only four CEO on this class, a unique opportunity to delve deep into the essence of what makes us leaders.

The Art of Surrounding Yourself Wisely fills my thoughts this morning. Not because it's a new idea, but because it's universal. Timeless.

If you're the CEO of a thriving startup, recruitment isn't just a task. It's a mission. Conventional wisdom on LinkedIn says it well: hire people more competent than you in their field of expertise. It's a blazingly obvious truth, and today, we embodied it.

For Boocle, my startup, the compass points toward clear values: innovation, trust, autonomy, decision-making power, teamwork, and vision. A fascinating mix of star-like and cellular organization ensures that each team member is a decision-maker while creating a seamless information loop.

I am convinced that power lies in autonomy and decision-making. If you recruit better than you, let them shine. Work atmosphere, flexibility, equipment. Everything has to be top-notch.

Customer service? It's the thread that ties every key domain together because, in our world, the customer is king.

Values? They are your identity card. In business, as in life, you need to be in tune with your deepest beliefs.

Soft skills? Essential. Information should flow as naturally as water in a stream.

Vision? If you can't see the future together, you have no future together.

For those who are hesitant, freelancers can be a path for mutual discovery. In terms of remuneration, consider "royalties" based on profits and performance. Salary transparency is more than an option; it's a horizon to aim for.

The mission is gigantic, but to attract the extraordinary, you have to be extraordinary. Evolution isn't a possibility; it's a guarantee.

The future isn't built alone.

In illustration, the mitosis of cells, representative of the future organization of roles at Boocle.

Dear adventurers of innovation, allow me to guide you through a journey where each step brings you closer to the future. There was the cinemagraph, capturing moments suspended in time. Today, we make a special stop in the fascinating world of Boomerang, a stop that is only the prelude to an even bigger revolution. A harbinger of an even more immersive and enchanting experience with total freedom of movement: Boocle.

On the horizon, an innovation is taking shape that transcends everything we know: a holographic loop that defies the boundaries of our reality. Created by a harmonious dance between two cameras. A visual symphony that knows no end.

Imagine a world where we can break the chains of daily reality. A window onto a dimension where imagination rules supreme. A place where time seems to stretch to infinity. As we stand at the threshold of this new world, complexity and beauty. Intertwine to create an experience that will awaken your senses in a way never seen before.

So, join me, let yourself be overwhelmed by the magic of the Boomerang today. And Boocle tomorrow...

Because the future, dear adventurers, is circular.

For a few years now, I've delved into the Pentagon's report from 2004. It may seem somewhat outdated, but it reveals something truly intriguing. It unveils the workings of the climate in this way: the hotter it gets, the more icebergs melt, releasing massive quantities of freshwater into the oceans. This freshwater naturally sits atop the salty water because it's lighter. This has the effect of slowing down, even halting, ocean currents, notably the Gulf Stream. Its job is to mix warm and cold air masses across the planet.

It's a bit like when you pour hot water into cold water in your bathtub. If you don't stir it, your feet are scalded while your torso remains cold. Well, the Gulf Stream operates similarly. Apologies for this not-so-ecofriendly comparison, but it perfectly explains the phenomenon.

The diminishing intensity of ocean currents largely explains the current situation: increasingly severe heatwaves and periods of intense cold. And what happens when these currents come to a complete stop? That's when things get really serious. The planet rebels, and its poles freeze more and more, even reaching latitudes as low as southern France, for example. We call this an ice age, and it wouldn't be the first one Earth has experienced.

So, don't you think it's time to realize that we're not more powerful than nature? It's high time to show respect for what's mightier than us.

The very latest report from the 2023 Gartner hype cycle has just hit the airwaves, signaling an era of unimaginable transformations driven by generative artificial intelligence. This technological wave promises not only to boost the productivity of developers and knowledge workers but also to fundamentally reshape our business processes and the very value of human resources.

In this rapidly evolving landscape, disruptive innovations are on the horizon. From intelligent robots capable of autonomously performing a range of physical tasks to autonomous systems that continually learn and adapt. The future of work and human interactions seems to be at a turning point.

Experts Lori Perri, Afraz Jaffri, and Svetlana Sicular share crucial insights and striking analyses on what the future holds. They highlight a series of innovations that promise to have a significant impact, while pointing out potential challenges and ethical issues that might arise.

Companies around the world must pay close attention, as early adopters of these technological innovations will gain a significant competitive advantage, thus facilitating the resolution of problems associated with the use of AI models in business processes.

But these advancements also raise pressing questions. Are we ready to welcome an era where machines can accomplish any intellectual task a human can perform? How to navigate a world where AI and robots could potentially replace the need for human labor in various sectors? And beyond that, what are the ethical and moral implications of these developments?

But this is only the beginning. The next technological revolution is about to blur the lines between man and machine even more. Imagine a future where AI would literally merge with humanity, ushering in a new era of augmented humanity. We are talking about a time where individuals could have AI chips integrated directly into their brains, opening up dizzying possibilities.

Who could compete with a human being who thinks at a speed thousands of times higher, having access to real-time information and so many other extraordinary cognitive advantages? These augmented individuals would be able to make informed decisions at a staggering speed, completely redefining the concepts of work, creativity, and innovation.

However, this evolution raises a critical ethical and moral question. If AI is not regulated by strict laws, what would be the limits to its power and influence over humanity? In a dark scenario, one could imagine an AI that concludes that the best way to preserve the planet is to take control, to govern instead of humans, which it might consider as a threat to their own survival due to their tendency to destroy their habitat.

This would be an AI that, in its quest to save humanity from its own destructive folly, might choose to take the reins, establishing an era of technological governance where each decision would be calculated to maximize sustainability and long-term well-being, but potentially at the expense of freedom and human autonomy.

Find the Gartner's report just here.

In a world where time is constantly accelerating, a young visionary stands out. At just 25 years old, Alexandr Wang embodies the bright future we all dreamed of shaping. In 2016, he laid the foundations of an empire, Scale AI, an entity that pushes the boundaries of artificial intelligence. Today, this technological gem is valued at a staggering 7 billion dollars, making its creator the youngest billionaire of our time.

In this ever-evolving landscape, AI presents itself as the new playground for innovators, just as the internet was in its infancy. One only needs to look at where the major investments, both public and private, are converging to understand that we are at the dawn of a revolution led by space and AI - the undisputed pillars of this decade.

Boocle is recognized as a Deeptech start-up, a distinction earned thanks to the massive incorporation of AI in its technological development. I can tell you with deep conviction, there is no better time to be aboard the high-speed train of AI.

However, I would like to emphasize the urgency of adequate regulation in Europe, to guide and secure this rapid progression. A friendly nod to Deputy Mr Midi, a key player in this crucial approach.

Join us in this exciting adventure.

The future is circular.

A cinemagraph of Alexandr Wang and his visionary robotic eye as an illustration.

For some time now, a short film script, crafted in collaboration with Jean Alain Laban, has been lying patiently in my drawer. Its title is "Paganus".

Here is a snippet of this tale:

On a mundane morning, a woman bids farewell to her children before heading to work. Along her way, she undergoes a brutal assault and is swept into a nightmarish reality. She finds herself in a locked room with two other individuals, quickly revealing a professional connection: they are all business leaders.

But the ordinary ends here. Deep-seated secrets begin to surface, creating a tangible climate of uncertainty. One stubbornly refuses to sit on the leather couches present in their confined space. Another declares a strange aversion to water, hydrating only with the tomato sauce that accompanies the provided freeze-dried pasta. Bars on the window unveil a quiet farmyard, a striking contrast to the mounting tension inside the room. Everything is watched, every moment captured by hidden cameras.

And as the days go by, a dramatic deterioration in their conditions starts to unfold. Severe allergy symptoms appear on one of them, incessantly scratching in frenzied agitation. The suffering becomes tangible, despair sets in. Dehydration looms for the one who consumes only the tomato sauce, an insufficient substitute for water. And the last one, she is nearly consumed by hunger, experiencing abominable stomach cramps.

The tension reaches its peak, fueled by unspoken secrets and a growing fear of what comes next. An electric atmosphere, shocking revelations, and a climax promising to leave the audience speechless.

I will stop here, to maintain the suspense and avoid spoiling it before even realizing it.

This project, although detached from Boocle, is a creative escapade, a means to explore new artistic frontiers. With the advancements in generative AI, the time might have come to unearth this story from the drawer to bring it to light.

In this illustration, a cinemagraph.

In the heart of France, where the whisper of the wind tells stories of innovation. The spirit of collaboration blossoms amidst lush greenery. Paris-Saclay is a beacon of hope and a testament to human ingenuity.

Imagine a place where the boundaries between nature and technology blur. The French Silicon Valley, as it is fondly referred to. A place where the pulse of innovation beats in harmony with the serene rhythms of the countryside. A place where dreams take flight, nurtured by the fertile soil of collaboration and the relentless pursuit of excellence.

At the heart of this vibrant ecosystem, Boocle finds its sanctuary. Here, amongst giants like l'Oreal and Total, we are not overshadowed but illuminated, fueled by the collective brilliance that surrounds us. LVMH should soon follow, creating a symphony of creativity and luxury ready to adorn these lands.

In the cradle of the scientific revolution, research laboratories illuminate the yet unexplored paths of science and technology, akin to the DATAIIA Institute, Inria, or the LRI.

As we stand at the dawn of a new era, the immaculate white RER bridge stretches across the city, a symbol of connection, unity, and the boundless possibilities that await us.

Here is where we tap into the wellspring of knowledge flowing through the prestigious halls of the Université Paris-Saclay, nourishing the next generation of visionaries who will carry the torch of innovation.

In this cluster of creativity, Boocle does not just grow. It flourishes, fueled by a community that believes in the transformative power of technology.

Join us in this exhilarating adventure. Where the future is not just imagined but forged with conviction and a spirit of collaboration.

Discover Team for The Planet, an ethical, futuristic, and eco-responsible initiative that the world desperately needs. TFTP globally finances innovative technologies to decarbonize our planet. A fantastic initiative!

There is a tiny detail that could be improved. The partnership between TFTP and the selected startups involves opening up the patents. This way, all companies can adopt this new technology, maximizing its positive impact on the environment. In return, financial compensation is provided.

It's a boon for ecology, accelerating the global and planetary transformation. However, from a business standpoint, it could be a double-edged sword, inviting competition to take advantage of these innovations.

In my opinion, it is vital to marry business and ecology. Not to deceive consumers with superficial ecological approaches like greenwashing, but to establish a sustainable and scalable model. A model that encourages the entire economy to embrace this essential cause for our survival.

In this illustration, a cinemagraph of a scientist working on the hydrogen space shuttle engine.

In the winding alleys of Paris, a silent revolution is taking shape. Where art and fashion intertwine in an eternal dance. André Courrèges, a name that evokes a time of bold innovation, once merged pop art and futurism, creating a style that transcends time. Today, this same spirit of innovation is more relevant than ever.

Imagine a world where each creation is a celebration of the French joie de vivre. An ode to freedom and color. A world where luxury is not confined to elitist showrooms but extends into the streets, touching every individual with its warmth and brilliance.

In this world, brands are not merely commercial entities. They are incarnations of deep philosophies, vectors of social and environmental change. They reflect worldviews, echoes of profound sociopolitical movements, and advocates for noble causes.

Veuve Clicquot and Stella McCartney are torches lighting the way. Shining examples of the union of innovation and social responsibility. They are living proof that success and integrity are not mutually exclusive, that they can coexist in perfect harmony.

In this ever-changing landscape, one question remains: what will be your role in this silent revolution? The time has come to deeply reflect on the values that define your brand, as well as the causes you wish to champion.

Find the European Business Review article on this topic just here.

This weekend, we invite you to a unique experience. A dive into the surreal universe of the upcoming American elections. Imagine a Donald Trump more extravagant than ever. A figure who has always managed to captivate the media's attention.

Location: The sunny beach of Miami, a fertile ground for "Fake News"! Here reality seems to melt and deform with each wave that reaches the shore.

Mission: We attempted a daring endeavor. A not-so-real interview that flirts with the boundaries of reality. An attempt to dialogue with a not-so-real version of the man who once led the most powerful nation in the world.

Result: A glaring failure. A time where it seems that even public figures can be afflicted with Tourette's syndrome. Repeating mantras and slogans until everyone believes them.

Have a great weekend everyone, have a great weekend everyone, have a great weekend everyone...

And there you have it, I too have been contaminated by Boocle!

In this illustration, a mix between Boocle and cinemagraph.

Investment is a marathon, not a sprint. The road is long, perilous. Passion and tenacity are our only allies. Money? Not my driving force. Otherwise, my patents would have already changed hands, for a golden price.

VCs dictate the rules. They impose clauses that safeguard their interests. Like the Drag-Along clause that forces a sale after 4 years even if you hold the majority of shares! Or the Waterfall clause that allows the investor to recover their entire investment. Before beginning to pay the founders if milestones haven't been reached. Beware, this might mean that the investor only made a 5x return instead of a 10x.

But history teaches us resistance is possible. Look at Zuckerberg. He successfully navigated around obstacles, which allowed him a long-term vision. Going public is another escape route but it's no small feat.

A piece of advice? Brace yourselves. Dancing with investors isn't easy. Jean François Galloüin recently pointed this out at IncubAlliance. You need to know into which pool you're diving.

Don't believe everything you read online. The reality is more complex. Money remains essential, even if it shouldn't guide our steps. Something to ponder before taking the big leap. Thank you, Jean-François, for the valuable insights.

In this illustration, a cinemagraph.

Every Thursday, dive into an interview that's not quite real but utterly captivating. Tackling the hot topics of the moment, always with respect and ethics. Today, we are honored to welcome the charismatic Barack Obama. Yes, you read that right!

Of course, this unique interview was made possible thanks to the power of artificial intelligence. Obama shares his thoughts on Boocle and we can't wait to share them with you. Believe me, his words are golden!

Imagine a world without boundaries.
Boocle shapes it.
A blank canvas.
A silent revolution.
Dare to look beyond.
Share your audacity!

In this illustration, a Boocle[3].

I wish to pay a heartfelt tribute to Yann Arthus-Bertrand. An artist who has masterfully captured the sublime beauty of our Earth. Through his cinematic masterpiece "Home", he has given us breathtaking views of our planet. Its creatures, and its human inhabitants from the skies (with his helicopter, but nobody's perfect).

He brilliantly highlighted the contemporary challenges of preserving our precious habitat. All underscored with a palpable sense of urgency. A film that not only enchants with its beauty but also reminds us of the fragility of our Earth, urging us to renew our commitment to it.

To add a playful touch to this tribute. Boocle has transformed the poster of the movie "Home" into an infinite loop. Symbolizing nature's eternal reinvention. Introducing a new segment where every Tuesday, I will share my thoughts on ecology. A cause that is deeply close to my heart.

Deauville! The red carpet, the glitz, and... Guillaume Canet as the jury president? Chic! But wait, where's Natalie Portman? Ah, she's supporting a strike in the United States. Noble, but a loss for glamour!

80 films on the lineup, enough to binge-watch like you're on Netflix, but dressed to the nines. Chanel is sponsoring, so expect chic at every street corner. Emilia Clarke, our beloved Daenerys, is here for our utmost delight. A New Hollywood Award? Why not, she's already conquered Westeros!

French cinema is also putting on a show. A little "je ne sais quoi" amid the popcorn and blockbusters. It's like putting Camembert on a burger: strange but delicious.

Deauville, is it a cinematic fireworks display or a spark waiting to explode?

You can see the Deadline Hollywood article here.

Ah, my friends, what a story! Imagine, yesterday, an 8-year-old boy, Bjarne, in Bremen, Germany. While playing in his school's sandbox, he makes a discovery worthy of a pint-sized Indiana Jones! Ah, the magic of childhood, where every grain of sand could hide a treasure! This young adventurer, armed with his shovel and bucket, unearths a silver coin that seems straight out of a fairy tale.

And what does he do? He runs home, coin in hand, eyes shining with excitement, to show it to his family. And there, the fairy tale becomes historical reality! The authorities are called, and it turns out young Bjarne was right: a Roman coin, over 1800 years old! Ah, Bremen, this northern German city where one wouldn't expect to find Roman relics!

The experts are thrilled, the Focke Museum is rubbing its hands together, and our young hero? Well, he can't keep his treasure... In Germany, everything underground belongs to the state. But no matter! He's given two encyclopedias on archaeology. Enough to fuel a new passion and a new passport, wouldn't you say?

In this illustration, a cinemagraph.

This summer, during an exotic getaway, I chose to create an 8-minute "linear" film to introduce Boocle. This film is a compilation of Boocles, cinemagraphs, and striking video shots. Allow me to guide you through this creative journey, armed solely with artificial intelligence tools.

I first conceptualized the core idea, the storyline, the tone, and the message in about two Word pages. Then, I entrusted these elements to ChatGPT. Asking it to rewrite them with a specific intonation and to break down each phase into 20 video shot ideas per sentence. This step is akin to brainstorming with AI, sometimes requiring adjustments and reorientations to arrive at the final idea.

After refining my script, I generated each photo shot with Midjourney. This process is time-consuming and requires multiple iterations to achieve the desired result.

I then recorded my voice-over with my phone and transformed it into studio-quality sound using Adobe Podcast AI. For the editing, I used DaVinci Resolve, where I placed my voice recordings to sketch out the structure of my film. I took care to create silences between my words and to modulate the intonation and volume of my voice to make it more captivating.

Once all my photos were created with Midjourney, I ran them through Runway ML, an AI that generates video shots from photos. Although this AI is not yet perfectly fine-tuned, it holds promise for the future. For complex animations, I used Adobe After Effects, and for the final touch, I used Topaz Video AI to transform all the shots into 4K.

I want to emphasize that AI is not a nightmare for artists but rather a new set of tools to master. Attached, you will find an animated cinemagraph of the Boocle's heart, included in the film. A big thank you to Christophe Vassort for his invaluable advice that greatly contributed to improving this film. Having a cinema expert in the family is always an invaluable asset.

Wishing you all an excellent back-to-school season!

Dear Blog community, it's time for my temporary retreat from the digital world for a short month. Indeed, the ranks on the Internet seem to be thinning. It's expected, summer invites us to detach ourselves from daily toil.

It's a blessing to rejuvenate, whether in the heart of the greenery or in the turquoise blue glow of the ocean. The time for summer leave has struck, the call of the sand, sun lotion, and palm trees is being felt.

Boocle and I, we wish you a wonderful August. I assure you that I will return in September, my head brimming with fresh ideas. Happy holidays to each and every one of you!

Of course, for client emergencies, I am always available by email.

Birth, growth, maturity, decay, death... Life is a cycle, a loop that starts and ends in the same way. And, as Nietzsche put it, each loop is a chance to grow, to understand, to learn.

By the way, have you ever thought about how many cycles repeat in our existence? The seasons, day and night, the beats of our heart...

In the world of technology, loops are just as crucial. As Grace Hopper put it: "Computing introduces the logic of loops, an essential concept to multiply our capabilities."

Think about art. As M.C. Escher so aptly put it: "We love loops, repetitions, and cycles. In our works, we seek to discover hidden patterns, cycles in nature and in our own mind."

Then, there is cinema. For Christopher Nolan, every moment is the past, the present, the future. "In cinema, we have the unique opportunity to create perfect time loops."

What if we thought like extraterrestrials? In "Arrival", Denis Villeneuve imagines a civilization that doesn't think linearly, but circularly. A language where the beginning is the end.

At Boocle, we too believe in the beauty of perfect loops. With our unique algorithm, we create looping videos without interruptions, capturing the magic of loops in every pixel.

Visualize a refined space, where luxury reveals itself to those who recognize it. Imagine a lounge, a sanctuary for the most precious objects. In the backdrop, a colossal screen dominates the end of the store. A moment frozen on the screen, akin to a photograph.

An invisible pressure trigger hides within the scarlet couch. When the guest takes a seat, the show begins. The static frame comes alive, metamorphosis into an endless loop. This interactive and immersive dance takes shape, creating an unprecedented sensory experience.

And when the customer rises, the image reverts to its stillness, like a canvas awaiting its next observer. Of course, this technology paves the way for an infinity of possible scenarios to trigger the freeze frame loop. A hanger unhooked, a door opening, the glide of a cash drawer... The only limit is that of your imagination.

Painting-gif: Delphine Montebello.

A cognitive city stretching across 170 km in Saudi Arabia, from the majestic mountains of Neom to inspiring desert valleys, all the way to the beautiful Red Sea. A mirrored architecture, 500 m above sea level, but only 200 m wide. The Line redefines urbanism and the city of the future. A civilizational revolution.

Overview of The Line: Zero roads, zero cars, zero emissions. 100% renewable energy and preserving 95% of nature. Prioritizing health and well-being.

Innovative city: 9 million people on 34 km². Reduced infrastructure for enhanced efficiency. Ideal climate and daily essentials within 5 min and high-speed transit in 20 min.

In harmony with nature: Immediate access to nature within 2 min, open spaces and breathtaking views.

Clean air for every one: Zero emissions due to eliminating unnecessary infrastructure. Pure air thanks to green spaces.

A perfect climate: Microclimates for optimal balance. Green spaces for comfort.

According to Mohammed bin Salman, Crown Prince of Neom: "The Line tackles urban life challenges. NEOM offers innovative solutions. Let's build upwards." Discover the NEOM exhibition in Seoul, Venice and Riyadh.

You can see The Line article here.

I was a young photographer, working as an assistant since I was 19 years old. I was 22 at the time. While working at Studio Zéro, I met Brice Compagnon, who invited me to collaborate with his magazine, Wad. They entrusted me with my first fashion story on the theme of England. I storyboarded a story inspired by my nightlife as a partygoer, titled "A nous les petites anglaises." The series consisted of photographs that read like a comic strip, where each image followed the magazine's page sequence.

It was the era of analog photography, film rolls, and Polaroids. The red-haired model we found through the casting was a student at the Florent School. The story started in an English pub, where he met two girls and got intoxicated. The first one rejected him, and then the action moved near Avenue Jugnot in Montmartre, a Parisian neighborhood with a London vibe. The second girl peed between two cars, and the other fell asleep at her doorstep with keys in hand. Our charmer then seized his opportunity.

The last photo of the series is the one displayed in this post. Today, that artist's life is behind me, but what beautiful memories and learning experiences. An artist is like a mirror of society, a sponge absorbing life and understanding human nature.

On this day, let me tell you about my uncle, Christophe Vassort, an immeasurable source of inspiration for me. Throughout his life, he has excelled as a first assistant director and technical advisor to numerous filmmakers. In my humble opinion, one of the most talented in France. His expertise has graced films such as Asterix at the Olympic Games, Keep Your Hands Off My Hips, Amélie, Nikita, and even Aline. He truly is the right-hand man of Jean-Pierre Jeunet for many years, a remarkable French director in my eyes.

Some time ago, we had some fun together by revisiting a film poster and transforming it into a captivating loop. Matt, watchful against the invaders, prepares for the assault. An arrow is taken from his quiver and carefully notched. In the distance, a boat has docked, and men disembark, tracing along the ramparts. An explosion emerges in the sky. Matt dodges a projectile and releases his arrow towards his enemy. The men run out of the frame along the wall. Calm is restored. Matt continues to watch for the invaders... The loop is complete.

This reinterpretation of a poster works every time, regardless of the chosen film. Digital Out-of-Home displays are widely used by the film industry to promote their movies. By replacing the "teasers" with loops, we can infuse animated life into the posters. A nod to Pathé Gaumont. Naturally, this approach would work perfectly with platforms such as Netflix, Canal+ Group, Prime Video, Apple TV+ and Disney+.

Life is a loop that starts as it ends.

"I love you, I love you
Oh yes, I love you
Me neither
Oh, my love
Like the unresolved wave
I come, I come and I go
Between your loins
I come and I go
Between your loins
And I hold myself back

I love you, I love you
Oh yes, I love you
Me neither
Oh, my love
You are the wave, I'm the naked island
You go, you go and you come
Between my loins
You go and you come
Between my loins
And I join you

I love you, I love you
Oh yes, I love you
Me neither
Oh, my love
Like the unresolved wave
I come, I come and I go
Between your loins
I come and I go
Between your loins
And I hold myself back"

In this article from Le Monde written by Véronique Montaigne, you will discover the magnificent and unique journey from the beautiful Amazon to the English touch.

Hayao Miyazaki, the master of Japanese animation, aged 82 and co-founder of Studio Ghibli, returns with his latest animated film, "How Do You Live?" (君たちはどう生きるか, Kimitachi wa Dō Ikiru ka). The film was released in Japan on July 14, 2023, after a decade of anticipation.

Set during World War II, it follows the story of a boy named Mahito, who moves to the countryside with his father after the tragic death of his mother. There, he discovers a fantastic universe, accompanied by a grey heron, as he seeks to unravel the mystery surrounding his mother's death and his family history.

Fans warmly welcomed the film, describing it as typically "Studio Ghibli" and an impressive blend of all the studio's films. Despite no promotion, the audience was charmed by this magical and occasionally eerie work. Miyazaki, famous for films like "Spirited Away" and "Princess Mononoke," has achieved worldwide success.

This latest film is highly anticipated abroad. The long-awaited return of the director has sparked great excitement among animation fans. The film is based on a 1937 novel by Genzaburo Yoshino, which Miyazaki has described as a significant influence on his life.

Studio Ghibli took an unusual approach to marketing the film, releasing no trailers, images, or synopses before its premiere. This strategy of secrecy has only heightened the anticipation among fans. The film's runtime is reported to be 124 minutes, making it one of Miyazaki's longer works.

Despite Miyazaki's previous announcements of retirement, he continues to create, demonstrating his enduring passion for animation. This film, which Miyazaki came out of retirement to make, is described as his final feature-length project.

A week ago, during an intervention at Incuballiance, I was asked to undergo a psychological analysis. Normally, I am not inclined to participate in this kind of exercise, primarily because it provides fertile ground for potential manipulators. Indeed, such data can be used to activate psychological levers and steer a person wherever desired. Therefore, I withheld my decision to share the results until the end of the process.

It all began with a series of hundreds and hundreds of questions. I suppose most of you are familiar with the procedure. For me, it was a first-time experience. I responded with concentration, analysis, and speed. Occasionally, neither of the two options suited me perfectly, but I still had to choose the "least worst" one. So, I played along until the end.

Subsequently, the results were analyzed with the facilitator to establish my psychological profile. I decided to share it with Incuballiance and provide a broad overview here. The reason is simple: I find it incredibly positive and impervious to manipulators! Here are the key aspects:

Strengths: Analytical thinking/In-depth analysis, Tenacity, Commitment/Involvement, Decision-making pace, Autonomy in my field of expertise, Availability/Kindness/Trust, Persuasion.

Point of caution: Taking a step back.

Through past experiences, I have learned that the trust and benevolence I almost automatically granted were an open door for manipulators. However, things have changed. Now, these qualities are still present, and I am proud to have preserved them, but I no longer grant them automatically. They are "good points" earned over time and based on provided evidence. This allows me to protect myself more effectively.

The analysis also revealed that I have a high level of adaptability, which is crucial for an entrepreneur. My ability to think analytically and make decisions quickly are valuable assets in the fast-paced business world. The test highlighted my strong commitment and involvement in my work, which aligns with the passion and dedication often seen in successful entrepreneurs.

Interestingly, the results showed that I have a balanced approach to risk-taking. While I'm not afraid to take calculated risks, I also demonstrate a level of caution that helps me avoid reckless decisions. This balance is often a key factor in long-term business success.

The psychological profile also pointed out my strong leadership qualities, including the ability to inspire and motivate others. This, combined with my persuasion skills, can be particularly useful in building and managing a team, as well as in negotiations and pitching to investors.

Overall, this psychological analysis has provided valuable insights into my strengths as an entrepreneur. It has also highlighted areas where I can focus on personal growth, such as improving my ability to take a step back and view situations from different perspectives. I believe that understanding these aspects of my personality will help me become a more effective leader and entrepreneur.

The very first idea I had with Boocle was to create an exhibition of 12 artworks around the concept of infinity. A circular narrative that also revolves. In life, the loop is very present. We repeat training in a loop to improve ourselves. There is the vicious circle from which we struggle to escape, and so many other examples.

In this exhibition idea, I chose the theme of Post-Traumatic Stress Disorder (PTSD). My father, being a war cameraman reporter, is a subject that I have been familiar with since a young age without even realizing it. The clock is the mapping of the project, representing an endless loop. It symbolizes a circle that we have chosen to associate with the process of psychological healing. Post-Traumatic Stress Disorder (PTSD) related to a serious event in a person's life is a reality.

However, its analysis lies in the subconscious. The research that fuels the railroad of the subject's reconstruction process is supported by the works of eminent psychiatrists such as Freud, P. Bessoles, F. Canini, M. Trousselard, etc. Each stage, state, hour, minute, or second corresponds to an artistic vision confined in living video art. The clock dial and the seasons unite to modify time and its scale.

Man conceives time that shapes man. If they interpenetrate, do they belong to each other? Does what they possess not end up possessing them? A work that erects the living and confronts it with the event. A work that celebrates epic beauty, calls for breath, and creates the dream. A Gordian knot that surrenders when pulled.

This project is in a drawer, just like a few other projects. It is safely locked and may resurface one day.

The concept of using Boocle's infinite loop technology in an art exhibition about PTSD is innovative and powerful. It reflects the cyclical nature of trauma and recovery, mirroring the repetitive thoughts and experiences often associated with PTSD. The use of a clock as a central motif emphasizes the temporal aspect of trauma and healing, suggesting that recovery is a process that unfolds over time.

The integration of seasons into the exhibition adds another layer of depth, potentially representing the different phases of healing or the way trauma can affect a person differently over time. This multidimensional approach to representing PTSD through art could provide viewers with a unique and immersive understanding of the condition.

By combining cutting-edge video technology with a deeply personal and psychological theme, this exhibition concept demonstrates the potential of Boocle to create meaningful and impactful art experiences. It showcases how technology can be used not just for entertainment, but also for exploring complex human experiences and promoting understanding of mental health issues.

Ladies and gentlemen, get ready to be amazed by the incredible MSG Sphere in Las Vegas! This architectural marvel will redefine the live entertainment experience like never before! Gregory Veeser, the visionary VP of Development at Sphere Entertainment, and Michael Sauder, the maestro of Production Systems, are ready to set everything ablaze, and it's going to be mind-blowing!

Picture a colossal sphere, taller than any skyscraper in the city. Adorned with 1.2 million LED lights that sparkle like stars in the night sky. Inside, a symphony of over 160,000 speakers will immerse you in astonishingly clear and powerful sound, transporting you to another world.

And that's not all! A massive 16K LED screen will showcase breathtaking animations, creating a mesmerizing visual landscape that will leave you speechless. Whether it's live concerts, captivating films, or thrilling sports events, the Sphere promises unforgettable moments.

The MSG Sphere stands at an impressive 366 feet tall and 516 feet wide, making it the largest spherical structure in the world. Its exterior is covered with approximately 580,000 square feet of fully programmable LED panels, creating the world's largest LED screen. The interior features a 160,000 square foot wraparound LED display plane, which is larger than three football fields.

The venue's audio system is equally impressive, with about 164,000 speakers delivering crystal-clear sound to every seat through beam-forming technology. This advanced audio system can target specific areas of the audience, creating personalized sound experiences.

The Sphere's immersive capabilities extend beyond sight and sound. It features 4D technologies that can create wind, temperature changes, and scents, enhancing the sensory experience for the audience. The seats are equipped with infrasound haptic systems, allowing guests to feel the experience through vibrations.

And guess what? On September 29th, the Sphere will open its doors with a series of 25 concerts featuring the legendary U2! The band's residency, titled "U2:UV Achtung Baby Live at Sphere," will showcase their 1991 album "Achtung Baby" in its entirety.

The MSG Sphere represents a significant investment in the future of entertainment, with a reported cost of $2.3 billion. It's expected to host a variety of events, from concerts and award shows to corporate gatherings and product launches, accommodating up to 20,000 standing spectators or 17,500 seated guests.

You can see USA Today's article here for more details about this groundbreaking venue.

On our left, we have Elon Musk representing the X clan. On our right, it's Mark Zuckerberg from the Threads clan. Elon takes the stage with determination: "I'm certain that Earth can't wait to be exclusively under Zuck's control. I'm up for a cage fight if he is!" Mark doesn't hesitate to respond: "Send me the location."

Ladies and gentlemen, this is a true battle of bodybuilders, accompanied by their electrifying music. These are the masters of the world facing off. A genuine clash of titans set to take place in Las Vegas. The bets are open! Everyone has their favorite, but one thing is for sure: the earth will tremble! So hold on tight, because the show promises to be intense.

Every weekend, I enjoy recreating the news, and once again, I couldn't resist! The opportunity was too good to pass up. Now, tell me, who do you think will emerge victorious from this duel? Personally, I'm betting on Mark Zuckerberg and his 2 billion users on Instagram who will significantly contribute to the successful launch of Threads. Join the exciting conversation around this epic event!

This playful depiction of Musk and Zuckerberg as bodybuilders ready for a cage fight is a creative interpretation of the real-world competition between their respective platforms, Twitter (now X) and Threads. The rivalry between these tech giants has indeed captured public attention, with Threads gaining over 100 million users within days of its launch, posing a significant challenge to Twitter.

Elon Musk's Twitter has been facing various challenges, including a decline in advertising revenue and concerns about content moderation. The platform's recent rebranding to "X" and the introduction of new features like longer tweets and encrypted messaging aim to revitalize its appeal.

On the other hand, Mark Zuckerberg's Meta launched Threads as a direct competitor to Twitter, leveraging Instagram's massive user base. The app's rapid adoption demonstrates the potential for a major shift in the social media landscape.

While the idea of a physical confrontation between Musk and Zuckerberg is purely fictional, it metaphorically represents the intense competition in the tech industry. The outcome of this "battle" will likely be determined by user preferences, innovation, and the ability to address concerns about privacy, content moderation, and user experience.

Assya VAN GYSEL and her husband, Christian Van Gysel organized the TEDxSaclay conference last weekend. Congratulations to the entire team of 40 volunteers. They did an amazing job. It was my first TEDx, and what an incredible experience! Assya had offered me to be a speaker at the Viva Tech event. I responded too late, the selection was closed. But the theme "Circles" suited me well as the CEO of Boocle. Fortunately, it turned out to be a blessing in disguise. The speakers were truly amazing. To be completely honest, I wasn't prepared.

So, I attended as a spectator, thanks to Assya's generous invitation. I absolutely loved it! Hervé Dole's talk had a particularly strong impact on me. He brilliantly simplified the concept of dark matter and dark energy, presenting himself as a magician and drawing a clever parallel with pizza. It was magical!

Julie Narbey, the director of the Centre Pompidou, immersed us in the world of contemporary art. Her connections with renowned international artists were fascinating. It was enriching for me, as art is of particular interest to Boocle. I must admit, I don't have much experience in this field. It was both exciting and highly enriching.

I would like to mention another speaker who left an impression on me - Sam Stourdzé, the director of Villa Medici. He spoke about the responsibility he holds. He first thanked Napoleon and Colbert for initiating the creation of Villa Medici. Each year, around twenty exceptional artists are selected to reside there. He also shared details about the recently implemented program, which invites 300 young individuals from France for four days, focusing on a specific theme and region. This allows them to discover this magnificent place through a rich cultural program, nurturing the potential artists of tomorrow.

I hope to be ready next year and have another chance to participate. The theme for next year is "Visible Link and Invisible Link." Interestingly, Boocle aligns with the theme by creating invisible links to connect the loops in our videos, while the competition creates visible links. Quite a topic to explore!

The TEDxSaclay event, held on July 1st, 2023, at CentraleSupélec, featured 12 speakers who explored the theme of "Circles and Freedoms." The event aimed to challenge our perceptions of circles and their relationship to freedom, encouraging attendees to think beyond conventional boundaries.

Speakers included experts from various fields such as astrophysics, art, technology, and social sciences. Hervé Dole, an astrophysicist, discussed the mysteries of the universe, while Julie Narbey shared insights into the world of contemporary art. Sam Stourdzé's talk about Villa Medici highlighted the importance of cultural exchange and nurturing young artistic talent.

The event also featured talks on circular economy, sustainable development, and the role of technology in shaping our future. These discussions aligned well with Boocle's focus on creating innovative, looping video content, demonstrating the relevance of circular thinking across various disciplines.

TEDxSaclay continues to be a platform for sharing groundbreaking ideas and fostering connections between thinkers and doers. The upcoming theme of "Visible Link and Invisible Link" promises to offer new perspectives on interconnectedness in our world, a concept that resonates strongly with Boocle's mission.

That's what Boocle offers you, in order to stand out effectively in an overloaded digital universe.

Issue: In the world of video loops, the "cut" at the loop restart is a major problem. It indicates that the advertisement is over and prompts the viewer to leave the content. Furthermore, it results in choppy video content that is not pleasant to watch.

Existing solutions: What solutions exist in the loop market? Boomerang by Meta is a back-and-forth loop. Apple's iOS creates loops with a visible link to the naked eye. Shutterstock creates perfect loops but in animation form. Adobe creates Cinemagraphs, which have limited movement with humans who are static. Giphy has a "cut" in its loops.

Our solution: For the first time, Boocle offers a comprehensive solution where we bring innovative technology. It allows for the creation of perfect video loops without interruptions or jumps, with ultra-high quality and any possible rotation speed.

Differentiating advantages: Our cutting-edge technology is suitable for versatile internet communication, ranging from social media to online advertising, websites, and beyond...

Conclusion: If you want to reduce your cost per lead, increase conversions, and have strong viral potential, contact us to explore the infinite possibilities and find out how we can turn your vision into reality.

Boocle's innovative technology addresses a significant challenge in digital content creation: the seamless looping of video content. By eliminating the "cut" or visible transition point in video loops, Boocle enhances viewer engagement and creates a more immersive experience. This technology has applications across various sectors, including advertising, social media, and digital signage.

The company's approach to creating perfect loops involves sophisticated algorithms that analyze video content and create seamless transitions. This results in high-quality, continuous video playback that can significantly improve viewer retention and interaction rates.

Boocle's technology offers several key advantages:

Increased viewer engagement due to the absence of jarring transitions
Higher quality video output compared to existing loop solutions
Versatility in application across different digital platforms
Potential for creating more effective and memorable advertising content

As digital content continues to evolve, technologies like Boocle's that enhance the viewer experience and offer new creative possibilities are likely to play an increasingly important role in shaping the future of digital media and advertising.

According to an article by Frank Holmes in Forbes, the luxury goods industry has had a successful year. As of June 12, 2023, the STOXX Europe Luxury 10 Index has experienced a 22.81% increase, reaching an all-time high in April. This growth is attributed to China's economic recovery after three years of pandemic-related lockdowns.

In light of these developments, Luxe Digital, a luxury industry publication, has released its ranking of the world's most popular luxury brands online. The ranking is based on data from various sources, including Deloitte's list of top luxury goods companies.

Here are the top 10 most popular luxury brands of 2023:

Christian Dior
Gucci
Chanel
Louis Vuitton
Hermès
Rolex
Prada
Tiffany
Versace
Burberry

The ranking takes into account factors such as website traffic, online search interest, and social media engagement. These luxury brands have global recognition and continue to captivate consumers with their heritage, creativity, and commitment to sustainability and innovation.

Notably, Christian Dior has claimed the top spot, dethroning Gucci, which held the position for the past two years. Dior's rise is attributed to its strong online presence, successful marketing campaigns, and the popularity of its products, particularly in the ready-to-wear and beauty segments.

The luxury market has shown resilience despite global economic challenges. The sector is expected to grow by 3-8% in 2023, driven by factors such as the return of Chinese consumers, the rise of ultra-high-net-worth individuals, and the increasing importance of online sales channels.

Sustainability and digital innovation are becoming increasingly important in the luxury sector. Brands are investing in eco-friendly materials, transparent supply chains, and digital experiences to meet evolving consumer expectations.

If you want to maintain your position in this ranking or make a striking entry, don't hesitate to use Boocle and take advantage of our tailored services for your digital communication. Our innovative looping video technology can help luxury brands create captivating and memorable online content, enhancing their digital presence and engagement with consumers.

You can see the article here.

Some time ago, I was contacted by BNI Hausmann to pitch at 7 a.m. on a Thursday. It was a bit challenging considering I live an hour's drive away from the capital. But it turned out to be a highly enriching experience.

I discovered a business universe with great potential. Firstly, I encountered a cherished value: Sharing! We give to receive, a notion that is becoming increasingly rare. I was delighted to discover that it is a fundamental principle of BNI. The system highlights the business brought by each participant during networking. A non-competition rule allows members to be unique in their markets.

Later, the director of my bank, CIC Innovation, invited me to BNI Colibri in Essonnes. I found the essential values I had discovered in my first experience. And just a few days ago, I was invited to BNI Business Partner in the 16th arrondissement of Paris.

This will help me identify the BNI group that best suits my needs and where I can provide the most effective assistance. I also learned that it is possible to visit different BNI groups, which is a significant advantage. Once I make my decision, I will quickly sign up.

BNI (Business Network International) was founded in 1985 by Dr. Ivan Misner and has since grown to become the world's largest business networking organization. With over 280,000 members in more than 10,000 chapters worldwide, BNI operates in 70 countries, facilitating millions of referrals annually that generate billions in business for its members.

The organization's philosophy is built on the idea of "Givers Gain," which encourages members to focus on giving business to others rather than getting business for themselves. This approach fosters a collaborative environment where members support each other's success.

BNI's structure includes weekly meetings where members have the opportunity to present their businesses, exchange referrals, and build relationships. The organization also provides training and resources to help members improve their networking and business skills.

For entrepreneurs and businesses like Boocle, BNI offers a unique platform to expand their network, gain referrals, and potentially grow their client base. The diverse membership across various industries can provide valuable insights and opportunities for collaboration.

As you explore different BNI groups, consider how Boocle's innovative video looping technology could benefit other members. Your unique offering in the digital content space could be a valuable asset to the network, while also opening doors to new business opportunities for Boocle.

In the captivating universe of Boocle, the magic of Virtual Reality (VR) takes on a whole new dimension. Imagine yourself immersed in a world where the limits of imagination are pushed, where every moment becomes an immersive adventure. Today, we want to share with you how Boocle tackles two major challenges in the VR experience, without constantly reminding you that you're in a virtual world.

The first obstacle is the notorious "black cut" that abruptly ends the VR experience, pulling the user back to reality. We understand that this is a significant problem. However, with Boocle, we've managed to make this black cut disappear, allowing the user to remain fully immersed, without any visible exit points.

The second challenge relates to linear content. In many current VR experiences, you're instructed to look in a specific direction, turn your head to the left, then to the right to follow the action. But what happens if you're not looking in the right place at the right time? You miss a crucial part of the message, and the experience is ultimately truncated.

With Boocle, we've reimagined this approach. We've created a loop in front of you, loops on each side, and a loop behind you. This configuration enables you to look wherever and whenever you want. No matter where your gaze falls, you won't miss anything essential. You'll discover multiple 360-degree actions, immersing yourself even deeper into the VR adventure.

Boocle's innovative approach to VR aligns with the growing trend of immersive technologies in various industries. According to recent market research, the global VR market is expected to reach $84.09 billion by 2028, growing at a CAGR of 44.8% from 2021 to 2028. This growth is driven by increasing adoption in gaming, entertainment, education, and enterprise applications.

The elimination of the "black cut" and the creation of seamless 360-degree loops address key challenges in VR experiences. These innovations can significantly enhance user engagement and presence, two critical factors in the success of VR applications. By allowing users to explore freely without fear of missing content, Boocle's technology could potentially increase the average time spent in VR experiences, a metric that's crucial for both entertainment and educational applications.

Moreover, Boocle's approach to VR content creation could have significant implications for industries beyond entertainment. In training and simulation scenarios, for instance, the ability to create immersive, repeatable experiences without jarring transitions could enhance learning outcomes and knowledge retention. In virtual tourism or real estate applications, the seamless 360-degree environment could provide a more realistic and engaging exploration experience.

As the VR industry continues to evolve, technologies like Boocle's that address user experience challenges will likely play a crucial role in driving adoption and expanding the potential applications of virtual reality across various sectors.

"Digital Impact" goes beyond an exhibition to push the boundaries of digital art and design. With the participation of renowned artists such as Refik Anadol, Random International, and Six N. Five, this innovative project transforms Barcelona into a captivating showcase of creative possibilities. The event invites visitors to dive into interactive and immersive installations, revealing a reality where artifice and imagination blend harmoniously. This extraordinary exhibition takes place from April 27th to August 27th, 2023, at the Disseny Hub Barcelona.

The exhibition features works from 15 international artists and collectives, including Refik Anadol, Sofia Crespo, Mario Klingemann, Krista Kim, and Random International. These artists are at the forefront of exploring the intersection of art, technology, and design, pushing the boundaries of what's possible in the digital realm.

One of the highlights is Refik Anadol's "Machine Hallucinations: Nature Dreams," an AI-driven artwork that processes millions of images of nature to create mesmerizing, ever-changing visual landscapes. This piece exemplifies the exhibition's theme of blending artificial intelligence with human creativity.

Random International's "Swarm Study" creates an interactive experience where visitors can influence the behavior of a simulated flock of birds, exploring themes of collective behavior and human-machine interaction.

The exhibition also features works that challenge our perception of reality and space. Six N. Five's digital sculptures blur the line between the physical and virtual worlds, while Krista Kim's meditative digital environments invite viewers to contemplate the nature of consciousness in the digital age.

"Digital Impact" is not just a showcase of current digital art; it's a glimpse into the future of creative expression. The exhibition demonstrates how emerging technologies like AI, machine learning, and virtual reality are reshaping the artistic landscape and opening up new possibilities for immersive experiences.

For companies like Boocle, this exhibition represents an exciting opportunity to explore how innovative video looping technology could be applied in the context of immersive digital art installations. The seamless, continuous nature of Boocle's loops could potentially enhance the immersive quality of such exhibitions, creating even more captivating and engaging experiences for viewers.

You can see the article just here.

With Emmanuel Macron's announcement at Viva Technology, France is investing over 500 million euros to foster the emergence of global champions. Public subsidies are already numerous in France. There's the FrenchTech grant and the DeepTech grant from Bpifrance. The Ministry of Culture provides assistance as well. There are also the 2030 French funds. And in Europe, it's even more significant, even though the paperwork required is worse than a thesis. Nonetheless, we are the world champions in this field, and it's a definite advantage.

Yet, I'd like to highlight an important observation. Allow me to share a recent encounter with a French VC. During our call yesterday, I requested the VC to introduce himself first. However, he arrogantly refused, claiming it would save time if I began. Playing along, I presented Boocle, mentioning my contacts with potential investors and clients. That's when the VC started insisting on knowing all their names. A ridiculous demand I naturally declined. I often disclose the names of companies or funds I'm in contact with, but never the individuals involved. It's crucial to create some FOMO while preserving a certain level of confidentiality.

Furthermore, when I mentioned patents, he took an unpleasant approach. He literally said, "Tell me precisely what's in your patents, or I can't help you." I reminded him that patents are public, and he can review them himself. Still, he persisted. I pointed out that he hadn't even introduced himself, nor signed an NDA, and no one among my numerous contacts had posed such a question. His response? A simple "Well, goodbye." I thanked him politely for his presentation, but he insisted again on the patents. This time, I bid him farewell.

However, let me be clear, I remain open to French VCs. Perhaps I simply haven't encountered the right ones yet.

President Macron's announcement at VivaTech 2023 is part of a broader strategy to boost France's tech ecosystem. The 500 million euro investment aims to support the growth of French startups and scale-ups, with a focus on deep tech and artificial intelligence. This initiative aligns with France's ambition to become a leading global tech hub and to nurture homegrown tech giants.

The French government's commitment to the tech sector is evident in its various support mechanisms. The French Tech initiative, launched in 2013, has been instrumental in promoting French startups globally. The DeepTech plan, announced in 2019, specifically targets startups working on breakthrough innovations. These programs, along with others like the 2030 Innovation Fund, demonstrate France's proactive approach to fostering innovation and entrepreneurship.

While these subsidies and support programs offer significant advantages to French startups, the experience shared about the interaction with a French VC highlights some of the challenges that entrepreneurs may face. It underscores the importance of mutual respect, professionalism, and understanding of confidentiality in investor-entrepreneur relationships.

For startups like Boocle, navigating the French and European startup ecosystem requires a balance between leveraging available support and maintaining strategic control over sensitive information. As the ecosystem continues to evolve, it's crucial for all stakeholders - entrepreneurs, investors, and policymakers - to work together to create an environment that fosters innovation while respecting the needs and rights of all parties involved.

Boocle shines in luxury product presentations, salons like Vivatech, fashion shows, and brand-enhancing soirées. It elevates exhibitions in renowned museums and galleries. Imagine its radiance at a film premiere or the Cannes Film Festival. At the Venice Mostra, where a 360° screen offers an immersive visual experience. Boocle flourishes in all directions, leaving nothing unseen.

The possibilities are endless. Let us bring your boldest visions to life. Tell us about your projects, and we'll show you how we can make them a reality.

Boocle's innovative looping video technology offers a unique solution for high-profile events across various industries. In the luxury sector, Boocle can create seamless, captivating displays that showcase products in an entirely new light, enhancing brand prestige and customer engagement. At tech events like Vivatech, Boocle's cutting-edge technology can demonstrate the future of digital content, attracting attention from industry leaders and potential investors.

In the fashion industry, Boocle's technology can transform runway shows and presentations. Imagine a backdrop of perfectly looped videos showcasing intricate details of garments or the inspiration behind collections, creating a more immersive and memorable experience for attendees.

For art exhibitions and museums, Boocle offers new possibilities in digital art installations. The seamless looping technology can bring static artworks to life or create entirely new forms of dynamic, ever-changing exhibitions that captivate visitors and encourage longer engagement with the artwork.

In the film industry, Boocle's technology could revolutionize how movies are promoted at premieres and festivals. Instead of traditional static posters or standard video loops, film promotions could feature seamless, high-quality video content that draws viewers in and keeps them engaged, potentially increasing buzz and ticket sales.

The 360° capabilities of Boocle are particularly exciting for immersive experiences like those at the Venice Film Festival. This technology could create surrounding environments that transport attendees into the world of a film, enhancing the overall festival experience and creating unforgettable moments for cinema enthusiasts.

As events and experiences become increasingly digital and immersive, Boocle's technology positions itself at the forefront of this trend, offering event organizers, brands, and artists a powerful tool to create truly unique and engaging experiences.

Painting: Delphine Montebello.

Luxury brands have developed exceptional solutions within the Web 3.0 framework, using Non-Fungible Tokens (NFTs) and the Metaverse to create, buy, and sell goods. The NFTs and Metaverse market is experiencing rapid growth and is projected to bring $56 billion to the luxury sector by 2030.

This revolution presents an opportunity for luxury brands to bring their raison d'être to life. NFTs can enhance the features of luxury products, particularly as digital copies that boost customer loyalty.

NFTs serve as a gateway to enter the Metaverse, effectively transferring the desirability of physical products to the virtual environment. Boocle can also assist brands in creating NFT collections, offering an immersive customer experience.

The integration of NFTs and the Metaverse in the luxury sector is transforming traditional business models and customer engagement strategies. Luxury brands are leveraging these technologies to create unique digital assets, enhance product authenticity, and offer exclusive experiences to their clientele.

For instance, brands like Gucci, Louis Vuitton, and Burberry have already launched NFT collections, blending their iconic designs with digital art. These digital assets not only serve as collectibles but also provide access to exclusive events or products in both the physical and virtual worlds.

The Metaverse offers luxury brands a new platform to showcase their products and create immersive brand experiences. Virtual fashion shows, digital showrooms, and avatar customization with luxury items are becoming increasingly popular. This digital realm allows brands to reach a younger, tech-savvy audience and experiment with designs that might be impractical in the physical world.

Boocle's innovative video looping technology could play a significant role in enhancing these digital experiences. By creating seamless, high-quality visual content for NFTs or Metaverse environments, Boocle could help luxury brands stand out in the crowded digital space. The technology could be used to create dynamic, ever-changing NFTs or to design captivating virtual spaces in the Metaverse.

Moreover, the use of blockchain technology in NFTs addresses concerns about counterfeiting in the luxury market. Each NFT has a unique, verifiable digital signature, ensuring the authenticity and ownership of digital assets. This technology could potentially be extended to physical products, creating a digital twin for each luxury item and enhancing traceability throughout the supply chain.

As the luxury sector continues to embrace Web 3.0 technologies, we can expect to see more innovative uses of NFTs and the Metaverse. From virtual try-ons to tokenized ownership of limited-edition items, these technologies are opening up new avenues for customer engagement and brand storytelling in the luxury market.

Here is an article on the subject.

Through its foray into the world of cinema and the creation of Saint Laurent Productions, Pedro Almodóvar and YSL hold hands in a captivating image. Luxury brand Saint Laurent has announced the establishment of its film production company.

Saint Laurent Productions made its debut at the Cannes Film Festival in the official selection with Pedro Almodóvar's "Strange Way of Life," featuring Ethan Hawke and Pedro Pascal. This 31-minute Western short film, entirely costumed by Saint Laurent, marks a significant step for the fashion house into the world of cinema.

Anthony Vaccarello, the creative director of Saint Laurent, states, "I want to collaborate with all the great talents in the film industry who have inspired me over the years and provide them with a platform." This move aligns with Saint Laurent's long-standing relationship with cinema, dating back to Yves Saint Laurent's costume designs for films like "Belle de Jour" in 1967.

David Cronenberg and Paolo Sorrentino are also among the filmmakers Saint Laurent Productions plans to collaborate with. The brand has announced upcoming projects with these acclaimed directors, further cementing its commitment to the film industry.

In 2022, Saint Laurent achieved a revenue of €3.3 billion, a 33% increase compared to the previous year. This financial success provides a strong foundation for the brand's expansion into film production. While the brand has not disclosed the amount of investment in film production, it's clear that this venture is a significant part of Saint Laurent's strategy moving forward.

Kering, Saint Laurent's parent company, is already engaged in the film industry through Women in Motion, an initiative that aims to highlight women in cinema. This new venture by Saint Laurent further strengthens Kering's presence in the film world.

The collaboration between high fashion and cinema is not new, but Saint Laurent's direct involvement in film production represents a novel approach. This strategy not only allows the brand to maintain creative control over its image in films but also provides a unique platform for storytelling and brand expression.

As luxury brands continue to seek new ways to engage with consumers and express their brand identity, ventures like Saint Laurent Productions may become more common. This intersection of fashion and film opens up exciting possibilities for creative collaborations and innovative brand experiences.

Ring the bell if you don't want to miss the upcoming Deepfake Weekend!

A big thank you to Viva Technology for this superb event. I had the chance to meet important, usually untouchable players. It was a blast.

This is an event not to be missed, especially for a growing startup like Boocle. Google, Meta, Amazon, LVMH, Chanel, Business France, and the list goes on. But all of this is just a first step. Stay tuned...

VivaTech 2023, held from June 14-17 at Paris Expo Porte de Versailles, was a landmark event for the tech industry. With over 91,000 in-person attendees and 48 million online views, it showcased the latest innovations in AI, Web3, and the metaverse. The event featured 2,200 exhibitors, including 2,000 startups, emphasizing its role as a crucial platform for emerging tech companies like Boocle.

Key themes at VivaTech 2023 included:

AI and its impact across industries
Sustainable tech solutions
Web3 and blockchain applications
Innovations in healthcare and biotech
The future of work and education

For Boocle, this event provided invaluable networking opportunities. The presence of tech giants like Google, Meta, and Amazon, alongside luxury brands like LVMH and Chanel, offered a unique chance to explore potential collaborations and showcase Boocle's innovative video looping technology.

Business France's participation highlights the event's importance in promoting French tech startups on a global stage. For companies like Boocle, this support can be crucial in accessing international markets and investors.

VivaTech also featured talks from industry leaders and innovators. Notable speakers included Satya Nadella (Microsoft), Mark Zuckerberg (Meta), and Bernard Arnault (LVMH), providing insights into the future of technology and its integration with various sectors, including luxury and retail.

As we look forward to future developments, the connections made at VivaTech 2023 could play a significant role in Boocle's growth strategy. The event's focus on AI and immersive technologies aligns well with Boocle's innovative approach to video content, potentially opening doors for new applications and partnerships in the evolving digital landscape.

Like everyone else, AI has entered my life. It's an incredibly fascinating tool that boosts productivity by 300%. Everything was going well until now.

Then, I discovered the emergence of generative AIs. Midjourney was the first to captivate me. As a former photographer, I must admit it thrilled me a lot. However, that wasn't what scared me, as my photography career is now behind me.

On the other hand, when I watched the films generated by AI, I felt a genuine concern for my business. Boocle creates perfect video loops, and that's where the idea frightened me: What if AI bypassed my patents? A cold sweat came over me!

I immediately sent an email to my lawyer at Regimbeau, the firm where I filed my patents, to know the exact situation. Within an hour, a colleague responded. I must say they are incredibly responsive. And the good news arrived: AI is included in my patents. Phew, what a relief!

I wanted to share this experience with you, simply to highly recommend Regimbeau for intellectual property matters, as they are the best by far. I warmly recommend them. In this shark-infested world, it's crucial to protect oneself. Intellectual property protection is, in my opinion, the foundation of innovation.

However, I must warn you, excellence comes at a price, as in any field. They go hand in hand. Just a friendly reminder...

The rapid advancement of AI technologies, particularly in the field of generative AI, has indeed raised significant concerns about intellectual property rights. As AI systems become more sophisticated in creating content, including videos and images, the line between human-created and AI-generated work becomes increasingly blurred. This presents new challenges for patent and copyright laws worldwide.

Regimbeau, a leading European IP law firm, has been at the forefront of addressing these challenges. Their expertise in navigating the complex intersection of AI and intellectual property law is crucial for innovative companies like Boocle. The firm's quick response and reassurance regarding the inclusion of AI in existing patents demonstrate their understanding of the rapidly evolving technological landscape.

The European Patent Office (EPO) has been grappling with AI-related patent applications, establishing guidelines for AI inventions. These guidelines emphasize that AI systems themselves cannot be named as inventors, but AI-assisted inventions can be patentable if they meet the standard criteria of novelty, inventive step, and industrial applicability.

For companies like Boocle, whose core technology involves video processing and looping, the protection against AI-generated content that might infringe on their patents is crucial. This protection ensures that the significant investment in research and development is safeguarded, encouraging further innovation in the field.

As AI continues to evolve, it's likely that intellectual property laws and practices will need to adapt. Firms like Regimbeau play a vital role in helping innovators stay ahead of these changes, ensuring their intellectual property remains protected in an increasingly AI-driven world.

In this article, we explore the evolution of video art since the 1960s. Video art reinvents itself through technological innovations. However, it is difficult to distinguish it from other visual media.

Nevertheless, it remains an essential element of contemporary art, questioning the viewer's relationship with the image and exploring concepts such as time and identity. Artists such as Nam June Paik, Bill Viola, and Pipilotti Rist have contributed to its integration into artistic institutions. Today, with new technologies, video art continues to evolve.

Video art emerged in the 1960s as a revolutionary art form, challenging traditional artistic mediums and pushing the boundaries of visual expression. It began with artists experimenting with portable video cameras and televisions, using them as tools for creative expression rather than just for broadcasting or documentation.

Nam June Paik, often called the father of video art, was a pioneer in this field. His work "TV Buddha" (1974) is a seminal piece that exemplifies the early explorations of video art, combining sculpture with video feedback to create a thought-provoking installation.

Bill Viola, another influential figure in video art, is known for his large-scale video installations that explore human experiences and emotions. His work "The Greeting" (1995), inspired by a Renaissance painting, demonstrates how video art can reinterpret classical themes in a contemporary context.

Pipilotti Rist's immersive video installations, such as "Pixel Forest" (2016), showcase the evolution of video art into more interactive and encompassing experiences. Her work often blurs the lines between the viewer and the artwork, creating environments that engage multiple senses.

The advent of digital technology has further expanded the possibilities of video art. Artists now have access to sophisticated editing software, high-resolution cameras, and various display technologies, allowing for more complex and nuanced creations.

A partner like Boocle offers new possibilities by harnessing the power of loops and repetition in visual storytelling. The seamless looping technology developed by Boocle could potentially revolutionize how video artists approach time and continuity in their work. By eliminating the jarring transitions often seen in looped videos, Boocle's technology could allow for more immersive and hypnotic video installations.

Moreover, the concept of perfect loops aligns well with themes often explored in video art, such as cyclical time, repetition, and infinity. Artists could use this technology to create works that challenge viewers' perception of time and narrative structure.

As video art continues to evolve, technologies like Boocle's could play a significant role in shaping its future. The integration of AI, virtual reality, and other emerging technologies promises to open up new avenues for artistic expression within the realm of video art.

Click here to see the article.

When I created the Boocle algorithm, it was to bring photography to life, providing content tailored for passing screens.

The current problem is that these screens display linear content from classic movies. A beginning, a middle, an end. What are the chances that the viewer starts their content just before the beginning? Almost none. Thus, they see the end before the beginning. The message is truncated.

That's why Boocle was born. Content tailored for DOOH. No matter when you approach the screen, you can join the loop at any moment. The message repeats infinitely. It's readable at any time. Boocle solves the underlying problem of DOOH screens.

In this video, a photo-video montage showcases Boocle's expertise in luxury stores.

Boocle's innovative approach to Digital Out-of-Home (DOOH) advertising addresses several key challenges in the industry:

Viewer Engagement: Traditional DOOH content often struggles to capture and maintain viewer attention due to its linear nature. Boocle's seamless looping technology ensures that viewers can engage with the content at any point, increasing the likelihood of message retention.
Content Optimization: By creating content specifically designed for DOOH environments, Boocle maximizes the effectiveness of each display. This tailored approach considers factors such as viewing distance, dwell time, and environmental distractions.
Brand Consistency: For luxury brands, maintaining a consistent and high-quality image is crucial. Boocle's technology allows for the creation of sophisticated, visually appealing content that aligns with luxury brand aesthetics while leveraging the dynamic capabilities of digital displays.
Technological Innovation: The DOOH market is expected to grow significantly, with projections suggesting it could reach $50.42 billion by 2026. Boocle's advanced looping technology positions it at the forefront of this growing industry, offering a unique solution to content creation and display.
Adaptability: DOOH advertising needs to be adaptable to various environments and screen types. Boocle's content can be easily adjusted for different screen sizes and orientations, making it versatile for use in various settings, from luxury store displays to large outdoor billboards.

The luxury retail sector, in particular, stands to benefit significantly from Boocle's technology. Luxury brands often struggle to translate their high-end, curated in-store experiences to digital platforms. Boocle's seamless, high-quality video loops can help bridge this gap, creating immersive digital experiences that complement the physical retail environment.

Moreover, as the DOOH industry moves towards more programmatic and data-driven approaches, Boocle's technology could potentially integrate with these systems to deliver even more targeted and effective advertising campaigns. The ability to create dynamic, endlessly looping content opens up new possibilities for real-time content updates and personalization in DOOH advertising.

Not content with being a major player in online advertising, Google has announced that it is also entering the DOOH space. Now, marketers will be able to purchase ads on digital screens in public places through Google's DV360 marketplace.

Some critics are concerned about Google's dominance in the advertising market. However, players like JCDecaux Singapore see this as an opportunity to invest more in DOOH and unlock its potential. The group media director at Enigma agency believes that it was inevitable for Google to make this move.

According to Google, this step will combine the best of DOOH and digital, providing advertisers with increased flexibility in their ad campaigns.

At Boocle, we are thrilled to see diversification among DOOH players, as it opens up opportunities for us to explore potential partnerships with multiple stakeholders.

Google's entry into the DOOH market represents a significant shift in the digital advertising landscape. The tech giant's Display & Video 360 (DV360) platform now allows advertisers to programmatically buy DOOH inventory across various formats and locations, including billboards, street furniture, transit, and place-based media.

Key aspects of Google's DOOH offering include:

Integration with Google's existing digital advertising ecosystem, allowing for cross-channel campaign management
Access to premium DOOH inventory through partnerships with major DOOH media owners
Advanced targeting capabilities, including location-based and contextual targeting
Real-time reporting and analytics for DOOH campaigns

This move by Google is expected to accelerate the growth of programmatic DOOH advertising. The global DOOH market is projected to reach $50.42 billion by 2026, growing at a CAGR of 11.6% from 2021 to 2026. Google's entry could potentially accelerate this growth by making DOOH more accessible to a broader range of advertisers and integrating it more closely with other digital marketing channels.

For companies like Boocle, Google's entry into DOOH presents both opportunities and challenges. On one hand, it could lead to increased demand for high-quality, engaging DOOH content, which aligns well with Boocle's innovative video looping technology. On the other hand, it may intensify competition in the DOOH space, requiring companies to further differentiate their offerings.

As the DOOH landscape evolves, technologies that can enhance the effectiveness of DOOH advertising, such as Boocle's seamless looping videos, may become increasingly valuable. These technologies can help advertisers create more engaging and memorable DOOH experiences, potentially improving the performance of campaigns run through platforms like Google's DV360.

Click here to see the article on Google's entry into the DOOH market.

Boocle is delighted to join the prestigious pre-incubator Incuballiance: the Genesis Lab. Paris Saclay opens up an incredible field of innovation for R&D.

The 4 nominees are:

Acoostik: improvement of acoustic, thermal, and visual comfort in public and private spaces.
Digi'Skin: synthetic skins for amputees to regain sensations with their prosthetics.
Arc Space: welding and assembly device in space.
Boocle: algorithm that creates perfect video loops.

Here's to a prosperous future for us!

The Genesis Lab, part of Incuballiance, is a pre-incubation program designed to support innovative projects in their early stages. Located in the heart of Paris-Saclay, one of Europe's leading innovation clusters, the program offers a unique environment for startups to develop their ideas and technologies.

Key features of the Genesis Lab program include:

Access to state-of-the-art facilities and equipment at Paris-Saclay
Mentorship from experienced entrepreneurs and industry experts
Workshops and training sessions on various aspects of business development
Networking opportunities with potential partners, investors, and clients
Support in refining business models and preparing for incubation or acceleration programs

For Boocle, joining the Genesis Lab represents a significant milestone. The program's resources and network can help accelerate the development of Boocle's video looping technology, potentially leading to new applications and partnerships in fields such as digital advertising, entertainment, and interactive media.

The diverse range of startups in this cohort of the Genesis Lab, from acoustic solutions to space technologies, reflects the program's commitment to fostering innovation across various sectors. This diversity can create unique opportunities for cross-pollination of ideas and potential collaborations.

As part of the Paris-Saclay ecosystem, Boocle will have access to a wealth of research institutions, innovative companies, and potential talent. This environment could prove invaluable in refining Boocle's technology and exploring new applications for its video looping algorithm.

The support provided by the Genesis Lab could be crucial in helping Boocle navigate the challenges of early-stage development, from technical refinement to market validation and business strategy. As Boocle progresses through the program, it will be well-positioned to take advantage of further opportunities within the Paris-Saclay innovation ecosystem and beyond.

With Boocle Interactive, dive into a unique world where we engage your customers like never before. Imagine a luxurious fitting room. Immense mirrors cover the walls, allowing customers to admire their favorite luxury items.

When the customer sits down, a pressure sensor is hidden under the plush bench. This triggers a loop in the mirror. Then, when the person stands up, the loop disappears.

A discreet and subtle experience, perfectly aligned with current digital needs. Experience Boocle's immersive journey.

Because the future is circular. The future is Boocle.

Boocle's innovative approach to in-store experiences aligns with the growing trend of digital integration in retail spaces. The global digital signage market, which includes interactive displays like Boocle's mirror concept, is projected to reach $29.8 billion by 2024, growing at a CAGR of 8.6% from 2019 to 2024.

Key features of Boocle's immersive in-store experience include:

Seamless integration of digital content into physical spaces
Interactive elements triggered by customer actions (e.g., sitting down)
High-quality, looping video content that enhances the luxury retail environment
Customizable experiences that can be tailored to different brands and products

This technology is particularly relevant for the luxury retail sector, where creating unique and memorable experiences is crucial for customer engagement. According to recent studies, 75% of consumers are more likely to purchase from a brand that offers personalized digital experiences.

Boocle's seamless looping technology addresses a key challenge in digital signage: maintaining viewer engagement. By eliminating jarring transitions and creating a continuous, immersive experience, Boocle's solution can potentially increase dwell time and enhance brand recall.

The concept of interactive mirrors in fitting rooms is not entirely new, but Boocle's implementation offers unique advantages:

The use of pressure sensors for activation provides a more natural and intuitive interaction compared to touch screens
The seamless looping content creates a more polished and luxurious feel
The ability to customize content easily allows for dynamic updating of promotional materials or seasonal collections

As retailers increasingly focus on creating omnichannel experiences, technologies like Boocle's can play a crucial role in bridging the gap between digital and physical retail environments. This aligns with the concept of "phygital" retail, which combines the best aspects of both physical and digital shopping experiences.

Painting-gif: Delphine Montebello.

Picture a film studio, the crew in place, actors ready to perform. Everything is as usual, except this time, we're creating infinity. We're creating video loops.

In preparation, the Boocle technician collaborates with the director. They sketch the storyboard together. Each idea is transformed into a potential loop. How to get there? Boocle guides the way.

During filming, Boocle remains present. The specifications are respected, every detail counts. Perfection is our goal.

In post-production, magic happens. The invisible link of the video loop is created. Infinity takes shape.

Boocle is more than a tool. It's a partner. It brings its expertise to each step of the creative process. It supports the artists, the directors, the entire team. Together, we make infinite art. Transform your vision into infinity. Let yourself be swept away by Boocle.

Boocle's innovative approach to video loop creation represents a significant advancement in digital content production. The company's patented technology allows for the creation of seamless, high-quality video loops that can enhance various aspects of filmmaking and digital media:

Pre-production: Boocle's collaboration with directors during the storyboarding phase helps in conceptualizing scenes that can effectively utilize looping techniques. This early integration can lead to more creative and efficient use of the technology.
Production: The presence of Boocle technicians on set ensures that the footage is captured in a way that optimizes it for loop creation. This attention to detail during filming can save time and resources in post-production.
Post-production: Boocle's technology shines in this phase, creating seamless loops that are free from visible transitions or artifacts. This can be particularly valuable for creating immersive environments, special effects, or enhancing narrative elements through repetition.

The applications of Boocle's technology extend beyond traditional filmmaking. In the rapidly evolving digital landscape, seamless video loops can be utilized in various contexts:

Digital Advertising: Creating engaging, non-disruptive looping content for digital billboards and online advertisements.
Virtual Reality (VR) and Augmented Reality (AR): Developing immersive, looping environments for VR experiences or AR applications.
Social Media Content: Producing eye-catching, infinitely looping short-form content for platforms like Instagram or TikTok.
Interactive Installations: Creating mesmerizing, looping visuals for art installations or public displays.

Boocle's partnership approach to working with creative teams aligns with the growing trend of technology companies becoming more deeply integrated into the creative process. By positioning itself as a collaborative partner rather than just a tool provider, Boocle can potentially foster more innovative uses of its technology and build stronger relationships within the creative industry.

As the demand for high-quality, engaging digital content continues to grow across various sectors, technologies like Boocle's that enhance the visual appeal and functionality of video content are likely to become increasingly valuable. The company's focus on perfection and attention to detail throughout the creative process could set a new standard for video loop creation in the digital age.

An opportunity to unveil the possibilities of Boocle. Today, Art takes center stage with Boocle Art. A search for international video talents for a unique collaboration. Artistic exhibitions. Creation of NFTs.

An alliance between technology and art. Visualize infinity. A video loop, eternal, seamless. A captivating spectacle. Long moments of observation inviting contemplation. This is the Boocle Art experience.

An immersive journey in the gallery, projecting the viewer into the eternity of the moment. A time to transcend the ordinary. The future of Art is not linear, it's cyclical. The future of Art is Boocle.

Boocle Art represents a significant innovation in the intersection of technology and art. By leveraging Boocle's patented video looping technology, this initiative opens up new possibilities for artistic expression and viewer engagement:

Seamless Looping: Boocle's technology allows for the creation of perfectly looping videos without visible transitions. This enables artists to create truly infinite visual experiences, challenging traditional notions of time and narrative in video art.
Collaborative Platform: By seeking international video talents, Boocle Art is fostering a global community of digital artists. This collaboration can lead to diverse and innovative applications of the looping technology in art.
NFT Integration: The creation of NFTs (Non-Fungible Tokens) for Boocle Art pieces aligns with the growing trend of digital art ownership and blockchain technology in the art world. This could provide new revenue streams for artists and expand the market for digital art.
Immersive Exhibitions: The concept of gallery exhibitions featuring Boocle Art creates new possibilities for immersive art experiences. Viewers can be surrounded by seamlessly looping videos, creating environments that blur the lines between traditional and digital art forms.

The potential applications of Boocle Art extend beyond traditional art galleries:

Public Spaces: Boocle Art could be used to create dynamic, ever-changing visual displays in public areas, transforming urban environments into interactive art spaces.
Virtual Reality: The seamless looping technology could be particularly effective in VR art experiences, creating infinite digital worlds for viewers to explore.
Digital Advertising: While primarily focused on art, the technology behind Boocle Art could also revolutionize digital advertising, creating more engaging and less disruptive video content for digital billboards and online platforms.
Education: Boocle Art could be used in educational settings to create immersive learning experiences, particularly in subjects like history, science, or cultural studies.

As the digital art market continues to grow, with NFT sales reaching $2.5 billion in the first half of 2021, Boocle Art is well-positioned to capitalize on this trend. The unique combination of cutting-edge technology and artistic expression could attract both traditional art collectors and tech-savvy investors interested in digital assets.

Moreover, Boocle Art's emphasis on the cyclical nature of art aligns with broader cultural shifts towards sustainability and circular thinking. By creating infinite loops, the art challenges linear notions of consumption and disposal, potentially resonating with environmentally conscious audiences.

As Boocle continues to develop its art initiative, it will be interesting to see how artists adapt to and innovate with this new medium. The fusion of technology and art represented by Boocle Art could potentially redefine the boundaries of digital creativity and viewer engagement in the art world.

Imagine a technology that offers fluid and captivating viewing. Uninterrupted video loops to transform museums, luxury boutiques, and cinemas. Here is Boocle, our vision in action. Forget classic advertisements, experience interactive Boocle.

Imagine a display case in a jewelry store. Inside, a necklace of sparkling diamonds. When the visitor moves away, the display case glasses turn into a screen. Four video loops of a few seconds each play infinitely, hiding the treasure until the next curious person. Magical, isn't it?

Immerse yourself in an interactive universe, engaging your customers with subtlety like never before. The future is circular. The future is Boocle.

Boocle's innovative approach to digital out-of-home (DOOH) advertising and in-store experiences represents a significant advancement in how brands can engage with customers. Here's how Boocle's technology aligns with current trends and addresses key challenges in the retail and advertising sectors:

Seamless Integration: Boocle's video loops seamlessly blend into the physical environment, creating a more natural and less intrusive advertising experience. This aligns with the growing demand for non-disruptive yet engaging marketing techniques.
Interactive Experiences: By incorporating motion sensors that trigger content changes, Boocle creates interactive experiences that respond to customer behavior. This interactivity can significantly increase engagement and memorability of the brand or product.
Luxury Retail Enhancement: For luxury brands, Boocle's technology offers a way to maintain an air of exclusivity and mystery. The ability to hide and reveal products through dynamic displays adds an element of intrigue to the shopping experience.
Versatility: Boocle's application across various settings (museums, boutiques, cinemas) demonstrates its versatility. This flexibility allows brands to create cohesive experiences across different touchpoints in the customer journey.
Content Optimization: The use of short, looping videos addresses the challenge of capturing and maintaining customer attention in busy retail environments. These brief, repeating messages are more likely to be fully absorbed by passersby.

The global digital signage market, which includes technologies like Boocle, is projected to reach $29.8 billion by 2024, growing at a CAGR of 8.6% from 2019 to 2024. This growth is driven by increasing demand for digital displays in retail, transportation, and public spaces.

Boocle's technology could be particularly impactful in the luxury retail sector, where creating unique, memorable experiences is crucial. With 75% of luxury shoppers expecting personalized experiences, Boocle's interactive displays could help brands meet this demand in a novel way.

As retailers increasingly focus on creating "phygital" experiences that blend physical and digital elements, technologies like Boocle are well-positioned to play a key role in shaping the future of retail and out-of-home advertising.

Paintings-gif: Delphine Montebello.

"I Have a Dream" said Martin Luther King

But for me, it wasn't just a dream, it was a vision.

A vision that materialized before my eyes, on Montaigne Avenue in Paris.

A vision that made me realize there was a missing piece in the wall of future communication.

In front of this luxury boutique, I saw a magnificent screen, vibrant with colors and incredible image quality.

But that's not what captivated me, it was the looping video embedded in it.

An 8-second loop accompanied by a 24-second soundtrack, repeating endlessly, as if time was suspended.

It was hypnotic, almost magical.

And I realized that this was the content suited for this medium of future communication.

A message that loops, that catches attention, that leaves an impression.

Effective communication that doesn't require long speeches.

The woman in the loop, wore a dress that extended infinitely, held an hourglass in her hand.

It was a symbol of eternity, of permanence.

And I knew that I had to create such a loop to address this communication need.

I'm speaking to the world of luxury, without naming them. But I know that this method of communication can be used in many fields.

In advertising, art, film, politics...

Everywhere where one wants to make an impact in a simple and effective way.

And I hope that you too, will be able to see the vision I had that day...